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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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How I Became The Most Followed Nobody In Finland via @JaanaNystrom

How I Became The Most Followed Nobody In Finland via @JaanaNystrom | Surviving Social Chaos | Scoop.it

@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.

Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:

* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.

Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?


Via Martin (Marty) Smith
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Suvi Salo's comment, April 14, 2014 2:28 PM
Thank you for recommendation.
malek's curator insight, April 14, 2014 4:35 PM

 I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion. 

Gary Harwell's curator insight, April 15, 2014 1:13 AM

seems reasonable

 

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The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy]

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Surviving Social Chaos | Scoop.it
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 11, 2013 8:12 AM

Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about. 

The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made. 

Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.

As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.  

 

Ken Morrison's curator insight, January 13, 2013 11:55 PM

Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history.  I agree with the author that #1 and #10 are controversial, but they both got me to join.

 

1. The Blair Witch Project

2. Blendtec: Will It Blend

3.  Old Spice: “Smell Like a Man, Man”

4. Burger King: “Subservient Chicken”

5. Pepsi Refresh

6.  VW: Fun Theory

7. Office Max: “Elf Yourself”

8.  Evian: “Roller Babies”

9. Ikea: “Facebook Showroom”

10. Hotmail

Ken's Key Takeaway 

From text:

What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements

HumorCompetitionCurioisity


Read more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99

Ken Morrison's comment, January 14, 2013 9:01 AM
Hi Marty. I agree with your insight. Along the lines of your thinking,.I enjoyed the "Elf Yourself" campaign but I did not remember that Office Max created it. I am sure that people got promotions out of that campaign, but I am not certain that it was a good long-term management benefits.
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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | Surviving Social Chaos | Scoop.it
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.

 

Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


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Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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Twitter Cheat Sheet For Better Tweeting

Twitter Cheat Sheet For Better Tweeting | Surviving Social Chaos | Scoop.it
LinchpinSEO, with the help of data by Buddy Media, has compiled a Twitter Tweet Cheat Sheet for companies to help them with increasing engagement on T

 

Cool Twitter stats for better tweeting.

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The Social Patient: How Social Media Marketing Is Changing Health Care

The Social Patient: How Social Media Marketing Is Changing Health Care | Surviving Social Chaos | Scoop.it

Via Martin (Marty) Smith
donhornsby's insight:

(From the article): This ScentTrail Marketing piece on how social media marketing is changing health care is not about a place. The Social Patient is about an attitude, a dangerous attitude. It is NOT an attitude health care providers don't know about. What most health care providers are unaware of is the size and speed of The Social Patient tsunami that is hitting now.

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Martin (Marty) Smith's curator insight, December 15, 2012 10:17 PM

The social tsunami is here bringing a need for speed and less brand control. The Social Patient is about how health care providers can surf the social media wave instead of being drowned by it.