Surviving Social Chaos
25.1K views | +5 today
Follow
Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
Your new post is loading...
Your new post is loading...
Scooped by donhornsby
Scoop.it!

12 Smartest Ways You Can Promote Your New Blog

12 Smartest Ways You Can Promote Your New Blog | Surviving Social Chaos | Scoop.it
There are 12 free or almost free tips you can used for promoting and marketing your blog:
donhornsby's insight:
(From the article): The number of new blogs that are created every day by companies and individuals is staggering. Up until now getting a blog designed, optimized and launched are just the first steps that every new blogger must experience. The world will not know you have a great blog to read, subscribe or link to until you take an vital next step: promotion.
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

7 Ways a small business can use social media resources wisely

7 Ways a small business can use social media resources wisely | Surviving Social Chaos | Scoop.it
Small businesses don't have much room for error. Here are seven tips to use social media resources wisely
donhornsby's insight:
(From the article): For many small companies, the result from social media marketing is more like the long-term benefits of networking at a chamber of commerce meeting than the short-term benefits of issuing a coupon in the newspaper. So you need to have a realistic attitude about what you can achieve in the short term and long term. Don’t get me wrong — short-term financial benefits are certainly possible — but in general, it takes time to work toward that. Studies support the idea that for most businesses, a realistic expectation would be to increase awareness in year one, boost engagement levels with key audiences in year two, and realize financial benefits in year three. I’ve worked with many small businesses and start-ups so I know how painful and risky these marketing decisions can be. Let me leave you with one last thought. Perhaps the business case for social media isn’t “ROI.” It might be relevance. Will you be relevant with the customers of today and tomorrow without a social media presence?
more...
ismokuhanen's curator insight, March 27, 9:47 AM
(From the article): For many small companies, the result from social media marketing is more like the long-term benefits of networking at a chamber of commerce meeting than the short-term benefits of issuing a coupon in the newspaper. So you need to have a realistic attitude about what you can achieve in the short term and long term. Don’t get me wrong — short-term financial benefits are certainly possible — but in general, it takes time to work toward that. Studies support the idea that for most businesses, a realistic expectation would be to increase awareness in year one, boost engagement levels with key audiences in year two, and realize financial benefits in year three. I’ve worked with many small businesses and start-ups so I know how painful and risky these marketing decisions can be. Let me leave you with one last thought. Perhaps the business case for social media isn’t “ROI.” It might be relevance. Will you be relevant with the customers of today and tomorrow without a social media presence?
Scooped by donhornsby
Scoop.it!

15 Tips For Creating Video Content That Converts

15 Tips For Creating Video Content That Converts | Surviving Social Chaos | Scoop.it

Video content is a major trend in 2016. Your business should be investing in video content marketing if it's not already. Why video? And why now? 

donhornsby's insight:
(From the article): Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in video. Our smartphones are now very high quality and easy to use video cameras and even editing suites. We also see more and more apps from Instagram to Snapchat to Periscope and beyond, making it easier to create, share and view video. Lastly — content saturation is driving many businesses to invest more in video content. With so many Tweets and images and blog posts out there it’s getting harder to stand out, to make a splash. There is less competition with video content, and thus more opportunity.
more...
SENAME Interactive's curator insight, March 23, 1:37 AM
(From the article): Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in video. Our smartphones are now very high quality and easy to use video cameras and even editing suites. We also see more and more apps from Instagram to Snapchat to Periscope and beyond, making it easier to create, share and view video. Lastly — content saturation is driving many businesses to invest more in video content. With so many Tweets and images and blog posts out there it’s getting harder to stand out, to make a splash. There is less competition with video content, and thus more opportunity.
steve batchelder's curator insight, March 23, 3:37 AM
(From the article): Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in video. Our smartphones are now very high quality and easy to use video cameras and even editing suites. We also see more and more apps from Instagram to Snapchat to Periscope and beyond, making it easier to create, share and view video. Lastly — content saturation is driving many businesses to invest more in video content. With so many Tweets and images and blog posts out there it’s getting harder to stand out, to make a splash. There is less competition with video content, and thus more opportunity.
Scooped by donhornsby
Scoop.it!

2 Lies Business Tell Themselves About Twitter

2 Lies Business Tell Themselves About Twitter | Surviving Social Chaos | Scoop.it

If you're not having success on Twitter, there's a good chance you're falling for these 2 Twitter lies most people have fallen for.


donhornsby's insight:
A great look at the use of Twitter...

(From the article): If your Twitter strategy is the same as your Facebook strategy, you’re not using Twitter effectively. Create a separate strategy for Twitter that includes tweeting often and proactively engaging. Consistently work that strategy. If you then find out Twitter is still not working for you, then focus your attention on other social networks. Though, I am confident that for the vast majority of businesses out there, Twitter can be effective.
more...
No comment yet.
Rescooped by donhornsby from AtDotCom Social media
Scoop.it!

The Future of Content: What It Will Look Like

The Future of Content: What It Will Look Like | Surviving Social Chaos | Scoop.it
'I believe there are 7 main ways that great content will be different in the future, and I’m about to tell you what they are.

 You’ll see that the very best content today contains some of these elements. A few years down the line, all of these will be much more common and expected'.

Via Antonino Militello, Ricard Lloria, John van den Brink
donhornsby's insight:
(From the article): No one can know for sure what the future of content will be, but you can see the elements I described in this post already showing up in the very best content today. Even though they aren’t requirements in today’s content world, improving your content now will only improve your results in the future. You can either take the easy route, hoping that the standards of content won’t change, and do nothing, or you can up the level of your content and stay ahead of the masses.
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Out of Ideas? 13+ Tools to Spark Content Creation

Out of Ideas? 13+ Tools to Spark Content Creation | Surviving Social Chaos | Scoop.it

These 13+ tools can help spark ideas for new, engaging, and relevant content.

donhornsby's insight:
This article has some great ideas toward quality content creation.

(From the article): When is this writing battle over? Unfortunately, there are no specific and quick rules that discover how to make your content phenomenal. Only hard work and experience can help you continually improve the process.
more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

3 Leaks in Your Digital Marketing Budget You'll Want to Plug Today

3 Leaks in Your Digital Marketing Budget You'll Want to Plug Today | Surviving Social Chaos | Scoop.it
Drip, drip, drip. Digital media is the most measurable medium marketers have ever used, but it’s also the most complex. As a result, just knowing what to measure or where to look can be difficult, and elude even the savviest digital marketers. Three specific aspects of digital media are measurable yet easily overlooked, ultimately causing approximately 10 percent of desktop/mobile display and video budgets to leak. The good news is: Budgets don’t have to leak.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): Uncontrolled frequency, untargeted behaviors and fraud analysis make up a 10 percent leak in marketers’ digital budgets. Digital media is hyper-dimensional. There are truly hundreds of facets and multiple lenses through which we can look at campaigns.
Identifying the co-variance across all of these variables is so far impossible, but finding and fixing one leak at a time can add up to meaningful savings for marketers willing to make the effort.
more...
Agra hotal's curator insight, March 10, 11:19 AM

Book Now Hotel with cheap rate near Tajmahal on http://www.hotelatagra.com

Scooped by donhornsby
Scoop.it!

8 Things To Know When Diving Into SEO In 2016

8 Things To Know When Diving Into SEO In 2016 | Surviving Social Chaos | Scoop.it
SEO in 2016 is going to be harder than it has ever been. But if you are willing to do these 8 things, and work hard you will reap the rewards.
donhornsby's insight:
(From the article): After reading the 160 page document Google released, it’s clear that design means more than ever before. They plan to have a “rater” come by and check out sites based on design.
If it looks spammy, you get a low score. If it looks professional, you get a high score.
Friendly user navigation is huge along with long amazing content. Every rater must read the 160 page document before becoming an official part of the team. Based on collected data among the raters, they will combine their ratings and calculate it with the algorithm already placed within Google’s system.
How will they scan every website out there? No idea. I assume they’ll focus on the top 3 results of major keywords and work down the list of keywords. They haven’t really stated though how’ll they do this. We’ll have to wait and see.
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

How to Keep the Creative Content Spark Alive

How to Keep the Creative Content Spark Alive | Surviving Social Chaos | Scoop.it
How can content creators stay inspired? These tips can help generate fresh perspectives and build positive creative habits.
donhornsby's insight:

(From the article): When you have a mix of formats to work with, creating content is fun. If you want to go down this path, though, you must plan well.

 

It’s tremendously useful to plan at the start of a month what content you should be creating and pushing out each week. This gives you the time you need to chase people for interviews, conduct all the research you want, create videos, or write white papers.

 

It helps to look at how magazine editorial teams plan their monthly issues. They start with an editorial meeting (well in advance) in which everything from the big stories to the centerspreads and photo essays are discussed. They give their writers enough time to go out and get the stories that will make the desired impact. The stories come back to the editorial desk, where they are reviewed and edited to bring them in line with company policy. Should something not materialize, they have a backup ready. They leave nothing to chance, and neither should you.

 

With detailed planning, you will be able to produce content that is relevant, well thought-out, and fresh.

more...
Don Filer's curator insight, February 26, 12:00 PM

I don't have the time to do all this, do you?

Scooped by donhornsby
Scoop.it!

Your Brand Needs a Point of View, But Do You?

Your Brand Needs a Point of View, But Do You? | Surviving Social Chaos | Scoop.it
Every brand needs a point of view. Every marketer needs one too. Here’s some inspiration from those who are doing it well – Content Marketing Institute
donhornsby's insight:

(From the article): If you’re aiming for meaningful and enjoyable work, a POV can help you filter out opportunities that don’t fit your needs, hone in on roles that fit, and make you more interesting to employers. (And employers, if you are looking to hire someone, there are many positives to looking for someone who has a POV.)

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It | Surviving Social Chaos | Scoop.it

If your content is the same as everybody else’s, why would anyone consume it?

donhornsby's insight:

What a great question: "Is the content you are creating and distributing for your customers any different than anything else out there?”


(From the article): Let’s say someone rounded up all your content and placed it in a box like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?


If the answer to this is no, then you have a problem (and this article is directed at you, bub).

 

We want customers and prospects needing … no, longing for our content. It becomes part of their lives … their jobs.

 

Today, it’s harder and harder to buy attention. You have to earn it. Earn it today, tomorrow, and five years from now by delivering the most impactful information your customers could ever ask for. “Good enough” won’t win the battle for customer attention. Be great.

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Facebook's Live-Streaming Tool is Now Available to All U.S. iPhone Users

Facebook's Live-Streaming Tool is Now Available to All U.S. iPhone Users | Surviving Social Chaos | Scoop.it
The live-streaming battle is about to heat up – Facebook, which first released their live-streaming tool ‘Live’ to only verified profiles is now opening the option up to all U.S. iPhone users, as of today.
donhornsby's insight:

(From the article): The question, at this stage, is about which platform can bring the most attention and take live-streaming to the widest audience – the bigger the audience, the more people (and brands) will be interested in using the offering. Periscope is currently the leader, but Facebook is circling, and they have wider plans for video content in the works that could change the game – including the development of a dedicated video platform and a possible TV/Facebook integration. Both, or either, could deliver significant benefits for live-streaming, and while Periscope still has a few options and plans up their sleeve, they may be out-matched, if Facebook looks to take over. -

more...
No comment yet.
Rescooped by donhornsby from SEO & Digital Marketing Tips for Small Businesses
Scoop.it!

The 9 Circles of Marketing Hell: Do You Have Your Ticket?

The 9 Circles of Marketing Hell: Do You Have Your Ticket? | Surviving Social Chaos | Scoop.it
Are you on your way down into the nine circles of marketing hell? Are you or is your website guilty of any of these marketing sins? Find out now!

Via Shannon K. Steffen
donhornsby's insight:

If you’re not sure if you committed 1 of the 9 deadly marketing sins, then you should pay close attention to this infographic. 

more...
Shannon K. Steffen's curator insight, January 5, 2015 8:11 AM

If you’re not sure if you committed 1 of the 9 deadly marketing sins, then you should pay close attention to this infographic. It may just get you out of marketing purgatory.

Rescooped by donhornsby from AtDotCom Social media
Scoop.it!

How to optimise Pinterest pins for SEO 

How to optimise Pinterest pins for SEO  | Surviving Social Chaos | Scoop.it
In order to succeed on Pinterest, you need to optimise your pins are easily discovered from users and that’s when SEO optimisation for Pinterest is required.
Via John van den Brink
donhornsby's insight:
Share your insight
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Content is Bigger Than Marketing

Content is Bigger Than Marketing | Surviving Social Chaos | Scoop.it

Expand your brand’s content value beyond marketing to other parts of your organization and simultaneously grow your influence. 

donhornsby's insight:
(From the article): For marketing executives used to getting short shrift in sales and finance-driven organizations, content centers of excellence increase their exposure and influence outside their own division, and help make the case for marketing ROI. Yes, content marketing will continue to grow; but it’s time for marketers to demonstrate content’s value across the organization – and reap the benefits of their own content savvy.
more...
John Miller's curator insight, March 23, 10:49 AM
(From the article): For marketing executives used to getting short shrift in sales and finance-driven organizations, content centers of excellence increase their exposure and influence outside their own division, and help make the case for marketing ROI. Yes, content marketing will continue to grow; but it’s time for marketers to demonstrate content’s value across the organization – and reap the benefits of their own content savvy.
Scooped by donhornsby
Scoop.it!

Is Your Social Media Content as Popular as You Think?

Is Your Social Media Content as Popular as You Think? | Surviving Social Chaos | Scoop.it
The easiest metrics to gather may be the most deceptive. Never confuse social media distribution with content effectiveness – Content Marketing Institute
donhornsby's insight:
(From the article): Social shares and view numbers are similar to email open rates or search rankings; they reflect your ability to distribute your content, but not whether the content itself achieved its purpose. Upworthy measures content engagement as “attention minutes,” and has even released sample code for marketers to adapt and integrate into their own platforms. 

Meanwhile, Medium’s key metric is the similar “total time reading,” or TTR, derived from a number of data points including scroll positions. These are measures related to the activity of reading the content and paying attention, not sharing. Medium and Upworthy care less about whether you shared their content and more about whether you read it! We should take Twitter’s cue to become less reliant on engagement metrics such as share counts. Let’s stop hiding behind numbers that we know are flawed, inaccurate, inconsistent, open to abuse, and ultimately meaningless in assessing the quality or effectiveness of our content and social media activities. Let’s all agree to stop taking these various social media metrics out of context, attempting to assess one thing by measuring another. Of course, we must keep sharing, but we should never confuse social media distribution with content effectiveness.
more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

How to Get Started on the Most Popular Social Media Networks

How to Get Started on the Most Popular Social Media Networks | Surviving Social Chaos | Scoop.it
Are you starting a new social media presence?Do you know what to share on each platform? In this article, you’ll discover tips to guide your posting on six social media networks.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): Imagine walking into three different environments: your office, the local mall, and happy hour with your friends. What would the conversations be like, what would you wear, and what would your mindset be? Chances are each situation would be unique. Similarly, the conversation, style, and mindset you use for each social platform should be different.
more...
Andrea J Ross's curator insight, March 15, 5:12 PM
This article does an amazing job of outlining the different purposes, uses, and skills to utilize on each different popular social media site. These details are incredibly important to outline, because each social media platform requires a different way of presenting yourself and your company.

It's not enough to simply make an account for your business on each platform. A social media marketer must really understand the etiquette of each site. As the article states in its conclusion, you would never talk, act, and dress the same way at a shopping mall, at happy hour, and at an office meeting. Similarly, each social media platform calls for a different way of presenting oneself.

I especially love the fact that this article outlines the population's motivation for each social media platform. If a social media marketer can understand why the audience is on a certain platform, then they can better cater to them. For example, people go to Twitter to engage in conversations or to look for relevant news. The article goes on to explain to utilize this function by adding hashtags to your post so that it will be grouped with similar conversations.

The simplification of navigating social media platforms done by this article is amazing and I feel that this article alone could prepare anyone to present their company well on social media.
Scooped by donhornsby
Scoop.it!

5 Strategies for More Effective Email Campaigns

5 Strategies for More Effective Email Campaigns | Surviving Social Chaos | Scoop.it
Use these strategies to make the most of your email campaigns. They're simple, but when you implement them, you'll see how powerful they can be.
donhornsby's insight:
(From the article): Always Have a Call to Action
This is classic advice, but you should always have a strong call to action at the end of the email. If it’s a basic content email where you aren’t trying to sell something, the call to action can be to reply with your thoughts. Other good calls to action are links and asking for the sale.
But you should only have one call to action – this falls under the scope of the one main idea.
more...
John Miller's curator insight, March 11, 11:20 AM
(From the article): Always Have a Call to Action
This is classic advice, but you should always have a strong call to action at the end of the email. If it’s a basic content email where you aren’t trying to sell something, the call to action can be to reply with your thoughts. Other good calls to action are links and asking for the sale.
But you should only have one call to action – this falls under the scope of the one main idea.
Scooped by donhornsby
Scoop.it!

A balanced view of using Snapchat for marketing

A balanced view of using Snapchat for marketing | Surviving Social Chaos | Scoop.it
Let's rise above the Snapchat feeding frenzy to consider a more balanced perspective on the opportunity. Can you use Snapchat for marketing?
donhornsby's insight:
(From the article): I think the biggest opportunity for using Snapchat for marketing is still ahead of us — we don’t know where Snapchat will go. Businesses will discover lots of new uses for it in the months to come and the platform will continue to improve.
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

8 Practical applications for influence marketing

8 Practical applications for influence marketing | Surviving Social Chaos | Scoop.it

Influence marketing has become so popular is may be over-used or mis-used. 


To help sort it out, consider these practical applications of influence marketing.

donhornsby's insight:
(From the article): Consider this list of potential applications of influence marketing and make a rational decision about whether this is the right technique for your business. Keep in mind that the entry barrier for some industries is getting high — when everybody is chasing the same mommy blogger or Viner, the price of access keeps going up.
If your industry is still on the ground floor of this trend, creating an influence marketing program can be a cost-effective investment with long-lasting benefits.
And remember, don’t “pitch” influencers. Befriend them. Influencers are people too!
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

The Best Advice to Follow for Social Media Content Success

The Best Advice to Follow for Social Media Content Success | Surviving Social Chaos | Scoop.it
Struggling to socialize your content efficiently and effectively? Gather some social media tips from our Twitter chats – Content Marketing Institute
donhornsby's insight:
(From the article): How can we tell if our social media efforts are effective?

The issue: It’s easy to see a bunch of “likes,” shares, comments, and compliments on your posts and think you’ve got this whole social media thing under control. But while signs and sentiments like these may be encouraging, they won’t help you understand what’s working and what isn’t, let alone satisfy your CMO and stakeholders that your social efforts are paying off.

 

Advice you can trust: Like everything in marketing, true social media success needs to be evaluated in terms of the tangible value it provides for your business – something the participants in our first Twitter chat on social media ROI remind us:


[We] have to prioritize what we can measure and map to our business objectives. – Scott Lum


I’m being told lately “If we can’t measure it, we’re not doing it.” So, #measureeverything. – Heather Vaughn

more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

8 Essential Tools to Simplify SEO for Content Marketing #seo #contentmarketing

8 Essential Tools to Simplify SEO for Content Marketing #seo #contentmarketing | Surviving Social Chaos | Scoop.it
Creating a great piece of content that will perform well in search engines can be a time-consuming task. To ensure that your content will drive organic search traffic to your website, you must optimize it from start to finish, inside and out. In this post, we’re going to look at eight essential tools you can use to simplify the search engine optimization of your content, from ideation to promotion.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Creating a great piece of content that will perform well in search engines can be a time-consuming task. To ensure that your content will drive organic search traffic to your website, you must optimize it from start to finish, inside and out. In this post, we’re going to look at eight essential tools you can use to simplify the search engine optimization of your content, from ideation to promotion.

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Twitter Launches ‘First View,’ Guaranteeing Prime Ad Real Estate on Timelines

Twitter Launches ‘First View,’ Guaranteeing Prime Ad Real Estate on Timelines | Surviving Social Chaos | Scoop.it
This is a great way for Twitter to monetize its most valuable asset, the timeline, and make sure that ads get seen.
donhornsby's insight:

(From the article): Twitter announced this new ad product in a blog post:

First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Content Marketing Most Certainly is Not Dead

Content Marketing Most Certainly is Not Dead | Surviving Social Chaos | Scoop.it
Content marketing is dead! Content marketing doesn't work! We have content shock! Here is why none of that simply is not true. It's alive and well.
donhornsby's insight:

Content marketing is not dead. It is indeed alive and well.  Here's why...

 

(From the article) : The 2016 Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute and MarketingProfs, shows that business-to-business organizations have seen a decrease in the effectiveness (from 38 percent in 2015 to 30 percent in 2016) of content marketing.

This does give great fodder for people brushing it aside and saying it doesn’t work. I mean, it decreased by eight percent! But, let’s be real, only 38 percent saying it’s effective to begin with is still a failing grade.

 

Yes, I agree we are overly saturated. I agree a good majority of the content isn’t good. But that doesn’t mean it’s dead or doesn’t work. It doesn’t even mean no one is paying attention.

 

It means we must do better.

more...
Rescooped by donhornsby from SEO & Digital Marketing Tips for Small Businesses
Scoop.it!

Google’s Upcoming Mobile Change: What You Need to Know

Google’s Upcoming Mobile Change: What You Need to Know | Surviving Social Chaos | Scoop.it
If you’re still wondering whether or not you need a mobile SEO strategy, here’s what you need to know about Google’s upcoming mobile ranking change.

Via Shannon K. Steffen
donhornsby's insight:

(From the article): Having a mobile-friendly website is not only good for SEO but it’s also good for your visitors.

 

Around 80% of all Internet usage is mobile devices and, of that, 60% are mobile-searching in their own homes.

 

If your potential customers and target market have a smartphone, then your website MUST be mobile-friendly… because I’m sure your competitor’s website will be!

more...
Shannon K. Steffen's curator insight, March 16, 2015 9:08 AM

Google's mobile algorithm change is right around the corner. Don't miss these tips to prepare your website now!