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Google Plus is not just like other social media platforms. This is a helpful post in providing information on how to use it effectively.
These tips and shortcuts will help you increase your effectiveness on Google+. There are many extra benefits for being on Google+. This article lists some.
You might be asking yourself why you need these tips and shortcuts since you don’t have time to be on Google+ in the first place. I mean, you’ve already got enough social sites to keep up with, right? If you have a website, and you are trying to increase your traffic, Google+ should not be the social site you let slide. The reason can be summed up in one word – Google – and that means search. If nothing else, that is the reason you need to be there.
Let me just give you one example of what I’m talking about. If you are on Google+, you can sign up for Google Authorship (if you haven’t already done this, I suggest you do it today, just follow that link). We just wrote about this last week in an article called Google Authorship & It’s Insane Impact On Website Traffic. Bottom line, you’ll get to have your avatar show up in the search results on Google, which will give you a huge bump in web traffic. Only 9% of tech blogs have taken advantage of Google Authorship, which leaves a huge opportunity for you if you haven’t implemented it.
Via Jaana Nyström, Ivo Nový, Mau
It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
Over the next couple of days on ProBlogger, we'll be taking a look at key marketing tactics bloggers are using ...
Over the next couple of days on ProBlogger, we’ll be taking a look at key marketing tactics bloggers are using on Twitter and Facebook.
Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals. Many whisper that Google Plus holds the secret to future Google Search organic rankings. At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience. It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.
To read the full article, click on the title or image.
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
Via Jaana Nyström, Marc Kneepkens, malek, Brian Yanish - MarketingHits.com
Helpful resource for those using Google Plus!
Google+ communities are less than a year old but they are becoming an important and powerful feature of Google+. As interest in the social platform has grown so has the number of Google+ communities.
Although you can find more than 100.000 communities on Google+, check out at least those 10 interesting communities recommended by author of this article Steve Rayson.
Ten Google Plus Communities You Should Check Out
The G+ Resource
The G+ Resource is a community that discusses all things Google Plus, as well as related Google services. It is a great place to start to learn more about G+ or to ask questions.
Google Plus Pro Tips
This is great community run by Jesse Wojdylo. This community is focused on getting the most out of your Google+ account. Everyone is very willing to help each other learn every single facet of Google+, and help each other solve any problems that may come up.
Google Authorship and Author Rank
Google Authorship is increasingly important to any content marketing strategy. It allows content creators to connect their content from across the web to their Google+ profiles. This community is the place to keep up to date with developments and news; and to ask questions.
Social Media Professionals
This is a dedicated and active group of moderators keen to make sure this community doesn't turn into a community where there is spam and low engagement. Thus it is a request only community. This community discusses topics related to working in or with social media.
Social Media Strategy
This is a sister community to "Social Media Professionals". The Social Media Strategy community discusses news and business strategies centered around social media. This goes beyond marketing and can include product life cycle management, customer care, HR, market research, and innovation.
LinkedIn for Business
This community is focused on how businesses can and do use LinkedIn. I am personally convinced that LinkedIn is one of the other key B2B marketing platforms in addition to Google+ so there is lots to learn here.
Content Marketing World
This community is focused around an annual event - Content Marketing World. This takes place in September and brings together the largest global group of marketers and content experts. This community acts a forum for discussion open to all those attended and those interested in content marketing.
Content Marketing and Social Media
There is quite a lot of link sharing in this community and less engagement than some of the others but it is useful for the latest news and posts on content marketing and social media.
SEO and Website Design
This is one of many SEO communities on Google+ and a good place to keep up to date and discuss developments.
Anders Pink B2B Marketing
Finally, this is a community I recently established to explore, share and discuss the latest thinking on B2B marketing with no sales pitches or commercial posts. Anders Pink is a community of B2B marketers and doesn't sell any services. The aim of the community is to curate a set of high quality articles, case studies and resources to support all of us involved in B2B marketing.
Via Ivo Nový, John van den Brink
Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.
However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.
In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.
Via Martin Gysler
I wrote recently about what I had learned about Google+ for content marketing; Google+ remains a channel that’s largely new to me, and as I delve deeper into planning my own personal (and +Smart Insights) foray into Google+ there are some very specific themes that are emerging and worth mentioning.
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]
Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.
Via Martin Gysler, Robin Good
Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?
So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?
What if Google+ never needed to be Facebook, but rather exist as something more?
So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it?
Well, what if I told you none of that mattered?
What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects?
Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. It’s more than a social network.
Read more: http://bit.ly/HyctQS
Via Martin Gysler