Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | Surviving Social Chaos | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward

Via janlgordon, Chuck Bartok
donhornsby's insight:
Excellent suggestions 
 
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janlgordon's curator insight, May 1, 7:45 PM

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/P2fF30bldZo

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, May 2, 11:07 AM
Goor suggestions
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Page One on Google Is Your New Business Card

Page One on Google Is Your New Business Card | Surviving Social Chaos | Scoop.it
Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most …
donhornsby's insight:
People love to express their opinion and maybe you even get lots of compliments and unsolicited emails from raving fans. So, let’s get those reviews online with a proactive review funnel.
 
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How To Make And Share Your Own Google+ Collection

How To Make And Share Your Own Google+ Collection | Surviving Social Chaos | Scoop.it

Collections is the newest feature to be added to the Google+ platform. By giving you the ability to create blocks of themed content, Collections is the ultimate way to organize the items you have posted to Google+ and get them seen by the right people. 


Via Tom D'Amico (@TDOttawa) , Steven Healey, Gerrit Bes
donhornsby's insight:

(From the article): A Google+ Collection can contain any type of media, from pictures and videos to website urls. If you have training videos you would like to share with your company simply put them in a Collection and title it “Company Training videos” then share the url. Outside of the office this can be a great way to label and share photo albums from family vacations. Watch this video on how to make a Collection of your own and share it with the world.

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7 Tools From Google to Boost Your Brand

7 Tools From Google to Boost Your Brand | Surviving Social Chaos | Scoop.it
Some of these services are well known, while others are a bit obscure.

Via Pantelis Chiotellis, Rami Kantari, Gerrit Bes
donhornsby's insight:

(From the article): There are other options from Google that might help your company from within. Google Apps provides employees with Gmail, online calendars, shared documents and more starting at $50 a year per user. These integrate well with some of Google’s other products – particularly AdWords and Analytics – so it might be worth considering. Even if you don’t opt for it, the above tools will help bring your company’s profile to where you want it to be.

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Marcelo Ballester's curator insight, April 28, 2015 6:56 PM

añada su visión ...

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25 Human SEO Tips to Rock Your Search Engine Rankings

25 Human SEO Tips to Rock Your Search Engine Rankings | Surviving Social Chaos | Scoop.it

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.


Via Shannon K. Steffen
donhornsby's insight:

SEO Tip #16: If your site content doesn’t change often, your site needs a blog because the search spiders like fresh content.

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Shannon K. Steffen's curator insight, January 2, 2015 8:37 AM

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.

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3 SEO Tricks to Build Your Online Business Brand for Success

3 SEO Tricks to Build Your Online Business Brand for Success | Surviving Social Chaos | Scoop.it
Optimizing your content and link building for brand SEO can be tricky in small business. Find out how to increase success and become an authority leader.

Via Shannon K. Steffen
donhornsby's insight:

(From the article) If you want a brand advocate, then your business needs to create content and make it easy to share. When you turn people into champions, they help build the brand for you. Give them a method to share and watch the search engines happily index all your brand has to offer.

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Shannon K. Steffen's curator insight, December 23, 2014 9:05 AM

Did you know though that there are basic search engine optimization (SEO) tricks that are still highly effective – that help increase your page results regardless of the search engine changes? Well, I’m here to give you 3 of those SEO tactics that you can count on to better optimize your business website or blog for the search engines.

Jakarta Web Developer's curator insight, December 23, 2014 9:39 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Surviving Social Chaos | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Surviving Social Chaos | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | Surviving Social Chaos | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

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Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!
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Who owns your files on Google Drive?

Who owns your files on Google Drive? | Surviving Social Chaos | Scoop.it
Google Drive's terms of service do indeed allow you to own your own files, but grant the company a license to do as it wants with your uploaded content. Read this blog post by Zack Whittaker on Internet & Media.

 

Within hours of Google launching its new online storage service, the terms and service have come under heavy fire by the wider community for how it handles users' copyright and intellectual property rights.


After Dropbox and Microsoft's SkyDrive -- the two most popular online storage services on the web -- Google was late to the party by a number of years. While Google needed no advertising to drum up support, what may hold back uptake is that as per the company's terms and conditions, the rights to the files you upload to Google Drive will be passed on to the search giant.


A quick analysis of Google's terms of service shows how far the search company goes in 'owning' your files, and how it can do anything it wants with them...

 


Via Gust MEES
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How to Submit Your Website to Google (And Why It Matters)

How to Submit Your Website to Google (And Why It Matters) | Surviving Social Chaos | Scoop.it
Learn how to submit your website for inclusion in Google's index.
donhornsby's insight:
 So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world. And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right? Well, maybe. Although, it takes a little more than just hitting the publish button. To get your site listed, you'll need to check a few boxes first. Let's walk through it ...
 
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Beyond Google: How to Perform SEO for Other Search Engines

Beyond Google: How to Perform SEO for Other Search Engines | Surviving Social Chaos | Scoop.it
Unlike getting viral on social media, search engines can’t be pleased overnight.

But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. 

Search traffic is stable, scalable and free.

Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery.


Google probably didn’t lose its mojo. Neither will it lose its monopolistic market share, any time soon. 

But, it’s worth considering other search engines, like Bing and Yahoo for your enterprise. This is especially true, given that they get a higher conversion rate.


Via Antonino Militello
donhornsby's insight:
(From the article): Why you should care about other search engines: A look at the current search market Unlike getting viral on social media, search engines can’t be pleased overnight. But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. Search traffic is stable, scalable and free. Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery. In the 2016 U.S. Desktop Search Engine Rankings, by ComScore, Google sites had a 63.8% of the search share. This means that other search engines also have a decent user base.
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Anuj Saxena's curator insight, November 4, 2016 12:56 AM
We need to optimize our site and business for other search engines too apart from Google.
 
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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Surviving Social Chaos | Scoop.it

Start collections for your interests. Post videos, photos, and more


Via Robin Good
donhornsby's insight:

Google + has now introduces a content curation tool for their users.  Will you use this new feature on Google +?

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Nurita Sánchez's curator insight, January 29, 2016 3:13 PM

Cómo usar las colecciones:

http://www.ilusual.com/como-usar-las-colecciones-de-google-plus-guia

wanderingsalsero's curator insight, November 2, 2016 4:57 AM
This is interesting because it shows how far the concept of 'Curation' has come in the last 10 years. I don't remember much about it but I remember that in the early days of Blogger, perhaps even before Google bought it, they had a tool or bookmarklet or some little button that had certain curation abilities. My first blog was on Blogger and I remember using that tool.

Later, I maintained a Posterous blog for a couple of years...maybe more. I liked Posterous a lot and was very sad when they sold it (Posterous) to Yahoo and then about a year later those jerks at Yahoo closed it down. I thought Posterous was a very nice blog with just the right amount of features to get the job done without getting too technical.


 
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Google’s Upcoming Mobile Change: What You Need to Know

Google’s Upcoming Mobile Change: What You Need to Know | Surviving Social Chaos | Scoop.it
If you’re still wondering whether or not you need a mobile SEO strategy, here’s what you need to know about Google’s upcoming mobile ranking change.

Via Shannon K. Steffen
donhornsby's insight:

(From the article): Having a mobile-friendly website is not only good for SEO but it’s also good for your visitors.

 

Around 80% of all Internet usage is mobile devices and, of that, 60% are mobile-searching in their own homes.

 

If your potential customers and target market have a smartphone, then your website MUST be mobile-friendly… because I’m sure your competitor’s website will be!

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Shannon K. Steffen's curator insight, March 16, 2015 9:08 AM

Google's mobile algorithm change is right around the corner. Don't miss these tips to prepare your website now!

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How Google's Penguin 3.0 Is Playing Out Across The Web

How Google's Penguin 3.0 Is Playing Out Across The Web | Surviving Social Chaos | Scoop.it
How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update's impact.

Via Shannon K. Steffen
donhornsby's insight:

(From the article): How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

 

You will never know for sure what happened unless you keep your eyes on Google. We will certainly do the same and share it with you if we spot anything out of the ordinary.

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Shannon K. Steffen's curator insight, December 29, 2014 8:00 AM

How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

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How To Find and Delete the Personal Data Google Has on You

How To Find and Delete the Personal Data Google Has on You | Surviving Social Chaos | Scoop.it
Here's How To Find and Delete the Personal Data Google Has on You.

Via Tom D'Amico (@TDOttawa) , Manlio Mannozzi
donhornsby's insight:

Today we’ll take a look at all the ways Google collects your personal data and the ways you can delete it.

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PrivacyWise's curator insight, January 2, 2015 8:39 AM

Helpful guide for data deletion for all Google users

Chris Carter's comment, January 5, 2015 7:38 PM
Thank you for this scoop. Anyone who wants an iota of privacy has to work for it.
Chris Carter's curator insight, January 5, 2015 7:39 PM

No one is going to give you your privacy back. Anyone who wants an iota of privacy has to work for it.

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Kick-start your Google+ profile: 10 edu-communities to join

Kick-start your Google+ profile: 10 edu-communities to join | Surviving Social Chaos | Scoop.it
Social media is a great place for educators to connect and share. Google Plus is a powerful discussion and sharing tool, and several communities can get you

Via Tom D'Amico (@TDOttawa) , Les Howard
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10 Ways to Optimize your LinkedIn Experience

10 Ways to Optimize your LinkedIn Experience | Surviving Social Chaos | Scoop.it

LinkedIn offers value for all walks of life. This post tells you how you can optimize your LinkedIn experience . . .

 

LinkedIn is the professional’s networking site. It’s a place where people connect to share information, discuss relative topics, seek opportunities, and enhance business relationships. While it’s a heaven for recruiters, LinkedIn offers value for all walks of life. Let’s discuss how you can optimize your LinkedIn experience.


If you’re working for IBM and in every social network your byline reads, “the views represented here are my own and not those of my employer” just be careful about your activity. This is something you need to feel out with your employer.


Via David Blundell, Gerrit Bes
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Google to Roll Out Integrated Small Business Marketing Solution | Social Media Today

Google to Roll Out Integrated Small Business Marketing Solution | Social Media Today | Surviving Social Chaos | Scoop.it

According to a recent article by Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local. Given that more than 95% of all US companies are classified as SMBs, small business is potentially big business for the tech empire. Google plans on combining several products and services under one banner in order to capture a chunk of the roughly 20 billion-dollar yearly ad spend by SMBs. Coming out as early as July, the initiative has been provisionally named “Business Builder.”

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A Marketer's Guide to Optimizing Images for Google Search

A Marketer's Guide to Optimizing Images for Google Search | Surviving Social Chaos | Scoop.it
Learn the best practices for optimizing your images and visual content for SEO.

 

There's no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+.

 

It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32567/A-Marketer-s-Guide-to-Optimizing-Images-for-Google-Search.aspx#ixzz1tQb87JgI

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