Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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5 Actionable Steps to Earn New Followers, the Creative Way! 

5 Actionable Steps to Earn New Followers, the Creative Way!  | Surviving Social Chaos | Scoop.it
In 2017, I think it’s safe to say we’re sick and tired of being told what to do on social media platforms. Experts are a dime a dozen, and it’s likely you’re already familiar with all...read more
donhornsby's insight:
There are so many other ways to be creative with social media that we’ve hardly scratched the surface. That being said, these are some of the techniques that I’ve had the most success with over the past few years. They’re also (by my estimation) the most bang you’ll get for your buck. Putting these to use can make waves with your existing followers, and grow your audience exponentially when implemented correctly.
 
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Don't Invite Your Friends To Like Your Facebook Page 

Don't Invite Your Friends To Like Your Facebook Page  | Surviving Social Chaos | Scoop.it
You’ve created a new business or fan page on Facebook. You have a great logo and cover photo that you worked hard on. Branding is on point. You completed all the “about” sections and your page looks great. However, you have zero likes, and that does not look good. So what do you do? Most people immediately invite their personal Facebook friends to like the page. Don’t do that!
 
donhornsby's insight:
There use to be a time when inviting your friends to like your Facebook Page was recommended. There might be a time in the future where it will be beneficial. It is absolutely not beneficial today nor has it been for a few years. Here is why it is not and what to do instead… The reason why it’s bad to invite your friends to like your page (especially when your page is new) is because of the Facebook Algorithm. You need to work with the algorithm, and having a page initially comprised of likes from your personal friends is bad for the algorithm for one reason: your friends are not your target audience.
 
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The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

The Decline of Organic Facebook Reach & How to Outsmart the Algorithm | Surviving Social Chaos | Scoop.it
Learn how Facebook organic reach has declined over time and how you can change your strategy to outsmart the algorithm and drive engagement.
donhornsby's insight:
Fewer people seeing your Page's organic posts on Facebook means fewer clicks, comments, and shares. And having fewer of those interactions means fewer conversions, leads, and customers. Understandably, this has annoyed the crap out of many a Facebook Page manager. So why would Facebook decide to decrease organic post visibility in the first place?
 
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Facebook has launched Snapchat-style Stories to News Feed

Facebook has launched Snapchat-style Stories to News Feed | Surviving Social Chaos | Scoop.it
Facebook has introduced yet another Snapchat-like feature called Facebook Stories along with two other new features, Facebook Camera and Direct in its latest update.

Facebook Stories highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours - just like Instagram Stories.

The new section in the app called ‘Direct’ appears to be very similar to Snapchat’s feed for one-to-one group messaging.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Facebook has rolled out Instagram Stories in its own app. Called Facebook Stories, this feature shows decorative content in a horizontal layout over News Feed that disappears in 24 hours. Camera effects, such as masks and frames can also be added, in another nod to Snapchat's geofilters. Friends can reply to stories, and users will receive these messages in Direct – a space to have conversations with specific friends about individual photos and videos. Stories will not be posted to your profile or on the news feed, but instead will be displayed at the top of the app. This has been introduced with two other new features, Facebook Camera and Direct, in its latest update. 
 
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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Surviving Social Chaos | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon, Roger Francis
donhornsby's insight:
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Consistency Is The Key To Facebook Marketing 

Consistency Is The Key To Facebook Marketing  | Surviving Social Chaos | Scoop.it
donhornsby's insight:
Consistency does not come easy. It takes planning and a high degree of discipline – but if you can create a system that allows you to be consistent, schedule your time, and make being consistent a priority, your Facebook Page will benefit.
 
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teviotdynamic's comment, February 16, 4:05 AM
Very good
Darren Lee Revell's curator insight, February 17, 4:37 AM

Yup.

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34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More | Surviving Social Chaos | Scoop.it
Discover 34 eye-opening statistics that will help you plan the direction of your social media strategy on Facebook, LinkedIn, and more.
donhornsby's insight:
From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada. That's a crazy level of connectivity. As I put together the post, it became obvious just how fast these networks were growing -- and I thought a lot about how hard is it to keep up with all of these changes, especially for marketers. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest. Check them out below if you're looking for some guidance for your social media strategy this year.
 
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How to Build Community on Facebook  

How to Build Community on Facebook   | Surviving Social Chaos | Scoop.it
Is your Facebook page reach declining? Discover how to build and promote a community on Facebook to let you engage with your target audience.
donhornsby's insight:
Community is important for two reasons: It boosts your position in your industry and elevates you to an authority in your niche. A community also creates a group of loyal fans who will buy from you time and time again, and shout about your business from the rooftops without you having to prompt them.
 
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Now Hear This: Facebook Debuts Live Audio

Now Hear This: Facebook Debuts Live Audio | Surviving Social Chaos | Scoop.it
A picture may be worth 1,000 words, but words are still worth something to Facebook.
donhornsby's insight:
acebook will test Live Audio “over the next few weeks” with partners including BBC World Service, LBC, HarperCollins, Adam Grant and Britt Bennett, with plans to make the feature more widely available in early 2017.
 
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4 ways to grow your email list with Facebook Ads

4 ways to grow your email list with Facebook Ads | Surviving Social Chaos | Scoop.it
While there are many ways to grow your email list, you can utilize your knowledge of Facebook ads to increase the size of your list. Below are four ways to grow your email list with Facebook Ads.
donhornsby's insight:
(From the article): No matter what type of promotion you choose, it is fundamental to your business that you grow your email list. Once you’ve created and engaged an active email list, it’s time to start putting that list to work for you, building trust and ultimately converting your readers into loyal customers.
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Why Are Some Facebook Posts Showing up with Huge Text?

Why Are Some Facebook Posts Showing up with Huge Text? | Surviving Social Chaos | Scoop.it
Have you noticed that some posts on Facebook are showing up with larger than normal text?
donhornsby's insight:
From a marketing perspective, if the majority of your Facebook visitors are coming to your Page via desktop (which you can find out via your Page Insights), it may be worth experimenting with the larger text option to see what sort of engagement you get, whether it’s above your normal response rate. The bigger font definitely stands out, and as such, it may help expose your message to more people.
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Interesting Social Media Sites Statistics for the Top 10

Interesting Social Media Sites Statistics for the Top 10 | Surviving Social Chaos | Scoop.it

Social media is that dominating force in the modern world that can change minds, catch more business, increase sales or build and shape a brand or business.


Have you fallen prey to spending hours on Facebook, or waking up at midnight to check for Tweets?


This is because of the impact social media has on all of us these days. Over the years, social media sites have also proven to be effective platforms for marketing.

 

Here are a few interesting stats for the top 10 popular social media sites.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Social media is that dominating force in the modern world that can change minds, catch more business, increase sales or build and shape a brand or business. Have you fallen prey to spending hours on Facebook, or waking up at midnight to check for Tweets? 

This is because of the impact social media has on all of us these days. Over the years, social media sites have also proven to be effective platforms for marketing. Below are a few interesting stats for the top 10 popular social media sites.
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The 3 Step Facebook Marketing Plan for Massive Growth

The 3 Step Facebook Marketing Plan for Massive Growth | Surviving Social Chaos | Scoop.it
Looking to improve your Facebook marketing? Try this.
Via Rami Kantari
donhornsby's insight:
Being an entrepreneur can be hard work, and learning to master social media platforms like Facebook is no small order. But with these three simple steps, you can rapidly grow your business and build a community full of loyal customers who cannot wait to buy from you.
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11 Little Facebook Tips That Bring BIG Engagement Results

11 Little Facebook Tips That Bring BIG Engagement Results | Surviving Social Chaos | Scoop.it
Struggling to increase Facebook engagement? You need to make a few changes! Here's 11 Facebook tips that bring BIG engagement results.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
If you want to increase engagement, you need to make a few changes. So… how can you do it? Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing!
 
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Christine Leahy's curator insight, May 30, 11:11 AM
Do you need to do a little spring cleaning with your social media profiles? These 11 tips have got me thinking about how I can improve my Facebook and Twitter pages.
 
Jeff Domansky's curator insight, May 31, 10:56 AM

Useful Facebook marketing tips.

Jeff Domansky's curator insight, May 31, 10:57 AM

Useful Facebook marketing tips.

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A Pretty Good Post

A Pretty Good Post | Surviving Social Chaos | Scoop.it
One of the most widely mistranslated quotes in all of business is this one
attributed to Voltaire: "The perfect is the enemy of the good." I hear this
quote a lot as a means to push people into action and not get bogged down
by perfection or "analysis paralysis."

Except
donhornsby's insight:
Anything we put out that is merely "good" will naturally be beaten. We may learn from getting beat, and that has value. But when "good" slides into "good enough," we are surely not being "the best." I've never subscribed to the "just ship it" mentality, and the misuse of this quote in justification of that mentality has irked me for years. Whatever you are building or producing isn't going to be perfect--but could it be better? Even better is better than good.
 
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Why Creativity Matters More in the Age of Mobile [Infographic]

Why Creativity Matters More in the Age of Mobile [Infographic] | Surviving Social Chaos | Scoop.it
Facebook has published a new report on the mobile marketing shift, and how brands can tap into consumer trends.
donhornsby's insight:
Facebook’s ‘Marketing Science’ and ‘Creative Shop’ teams partnered up for the report, analyzing over 2,000 ads on Facebook and Instagram, and more than two years worth of both internal and commissioned research, in order to better understand how behavioral shifts are impacting marketing and creative strategies.
 
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4 Ways to Broadcast on Facebook Live That Fit Any Budget

4 Ways to Broadcast on Facebook Live That Fit Any Budget | Surviving Social Chaos | Scoop.it
Do you want to broadcast Facebook Live video? Wondering what equipment you need? Regardless of budget, you can produce live videos that engage your audience and help you stand out from the competition. In this article,
donhornsby's insight:
Facebook Live gives you the opportunity to have a real-time conversation with customers and prospects. Instead of a survey or a sales funnel, live video gives your audience the opportunity to ask questions and interact with you. These four broadcast methods offer a solution to fit any budget and get you up and running on Facebook Live in no time.
 
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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Surviving Social Chaos | Scoop.it
Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.
donhornsby's insight:
Larry stresses that the emotions that make people want to click things in search listings are the same as those that make people want to share and click things on social media. That’s why both search results and social ads reward content that receives high engagement with better visibility.
 
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Lucas Broos's curator insight, February 17, 10:09 AM

L'utilisation de Facebook Ads est très important. Bien utiliser cet outil permet de mettre en avant votre entreprise en ligne.

Darren Lee Revell's curator insight, February 18, 4:19 AM

Worth a read

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Why there's no perfect time to post on Facebook  

Why there's no perfect time to post on Facebook   | Surviving Social Chaos | Scoop.it
This post explores why there's no universal best time to post on Facebook and how to find the best times for your business to post.
donhornsby's insight:
If you want to succeed on Facebook, your content will be the most important factor. Not the time it’s posted. Of course, timing can have an effect on performance if the post is timely or more relevant at set time – such as content aimed at reaching sports fans at the time when games are happening. But largely, your social media success relies on the strength of your content.
 
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A 7-Step Plan for Generating Leads With Facebook Ads

A 7-Step Plan for Generating Leads With Facebook Ads | Surviving Social Chaos | Scoop.it
Do you want to generate more leads from Facebook? Interested in using Facebook ads to promote a lead magnet?1Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional.In this article, you’ll discover how to set up a lead generation system with Facebook ads.
 

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional.
 
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How To Create A Paid Private Facebook Group

How To Create A Paid Private Facebook Group | Surviving Social Chaos | Scoop.it
donhornsby's insight:
Paid private Facebook groups can be a powerful tool for your business. They can be a source of recurring monthly income, and also provide an easy way for your customers to engage with your content and with each other.
 
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Facebook Messenger for Windows Adds Video, Voice Calls

Facebook Messenger for Windows Adds Video, Voice Calls | Surviving Social Chaos | Scoop.it
Facebook updated the Windows version of its Messenger application, adding one-on-one video and voice calls, along with the ability for users to send messages to anyone in their phone books.
donhornsby's insight:
Microsoft announced the update in a blog post, adding that the app can be downloaded via the Windows Store.
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The #1 Thing You Should Be Doing on Facebook EVERY Day

The #1 Thing You Should Be Doing on Facebook EVERY Day | Surviving Social Chaos | Scoop.it
The #1 thing you should be doing on Facebook every day is VIDEO!
donhornsby's insight:
Now that you know #1 thing you should be doing on Facebook every day and you have resources to get busy with it; all that’s left is the doing part :-)! Who is in?
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26 Tips for Better Facebook Page Engagement 

26 Tips for Better Facebook Page Engagement  | Surviving Social Chaos | Scoop.it

Wondering how you can better engage with your Facebook fans? Discover 26 tips to generate clicks, likes, and comments on your Facebook page.


Via Daniel Watson
donhornsby's insight:
This exhaustive list of ideas should help you fill your calendar with a good mix of content types that are likely to promote engagement among your Facebook followers. Keep your Facebook posts short for maximum effect. The ideal character count is about 50 or fewer. Also keep in mind that if you want engagement, you need to post and respond to your fans every day. Don’t automate your social presence. Go for the human connection and provide value, and you’ll see your engagement rise.
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Daniel Watson's curator insight, October 3, 2016 11:52 PM

 

If you have a Facebook Page for your business, your objective is to achieve a high level of engagement, with all of the fans of your page. Achieving this objective takes a fair bit of work, especially if you are flying in the dark, and have limited ideas on how to increase fan engagement. This great list of tips will go a long way to helping you to reach out and engage the followers of your page to a higher degree than you may have thought possible.

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5 Important Facebook Metrics and How to Improve Them

5 Important Facebook Metrics and How to Improve Them | Surviving Social Chaos | Scoop.it
Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you.
donhornsby's insight:
Facebook is one of the most popular social media sites, so let’s start with that one. Below are five of the most important metrics you should be measuring and how you can improve them.
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