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Facebook isn't a chair or a cake, as the company has suggested in recent ads, but rather a credit card with similar drawbacks and incentives for users.
Facebook has become a kind of currency for the digital world, not unlike credit cards. A growing number of websites and apps require a Facebook account to use –- or at least to get — the full experience. And just as not having a credit history may hurt your chances when being considered for big purchases like a house or car, not having a Facebook profile may raise red flags when being evaluated by new acquaintances, potential roommates or even recruiters for jobs.
Facebook isn’t a chair or a cake — as the company has suggested in its first-ever advertising campaign — it’s a credit card. That may not have quite the same positive ring to it, but it’s arguably a better message to send investors as it speaks to the strength of the company’s business model in the long run. The bigger the downside to leaving Facebook, the less likely it is to suffer the same fate as MySpace — even if it takes away its users’ voting rights or starts to bombard users with ads.
Facebook, Twitter, Pintrest and Google+ are all sites that are gaining popularity on the Web and employer know it, which is why it’s important to optimize Internet presence with some social media career tips.
As companies search for their next viable candidate, sifting through hundreds and thousands of resumes for the perfect one, a common deciding factor is their presence online. While it is important to make one’s presence known, some commit the seriously sinful acts online, consequently deterring any potential future with a company and even the dream job.
With a few online image-building tips and strategic planning, these infographics can help individuals fight off the status-sharing obsession as well as reveal what employers are looking for in candidates online-wise. The social media career tips also explain how people can Tweet, Like, Pin or Plus 1 to maximize hiring potential for their desired field...
Via Lauren Moss, John van den Brink
This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.
Clearly organized summaries for each link allow you to assess the focus and access the related infographics.
Topics covered include:
12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline
Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...
Via Lauren Moss, roberto toppi, John van den Brink
We all know that as students progress through their school years, their homework load increases. Fifteen year olds may look longingly back to when they were ten and had a whole lot less work to do at home. According to the handy infographic below, the average 6-8 year old spends 9 hours per week studying, vs. 14 hours per week for college students. That doesn’t seem so awful, especially when you consider that the average student spends 4.39 hours per day watching television.
Via Alfredo Calderon, Gust MEES, ABroaderView
Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.
Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.
Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:
Chapter 1 : How to Create a Global Social Media Strategy
Chapter 2 : How to Organize Your Assets and Channels
Chapter 3 : How to Set Up Global Targeting on Facebook
Chapter 4 : How to Set Up Global Targeting on LinkedIn
Chapter 5 : How to Set Up Global Targeting on Twitter
Chapter 6 : How to Develop a Content Strategy for Social Media
People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.
Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.
Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success.
Via Peter Azzopardi
The Brazilian fashion retailer C&A has created networked clothes hooks that display the total number of Facebook “Likes” for each garment in real time. On the company’s Facebook page, pictures of various outfits are shown that users can Like, and those totals are fed into the hooks in the São Paulo store. While using Facebook to advertise clothes offerings isn’t anything new, physically displaying them in a store is. Although fairly simple in its delivery, the initiative, called Fashion Like, is a novel way to bridge the physical and virtual worlds for customers.
But one second opinion is never enough. So how about finding what everyone on Facebook thinks of a particular item of clothing?”
At the end, viewers are presented with an altruistic pitch: “So give ‘Likes’ to the clothes you like more and help thousands of women in their difficult mission of choosing the ideal outfit.”
Via Sakis Koukouvis
AVG: Android Malware Is Pushed via Twitter and Facebook...
“We detected a big increase in the use of social networks such as Facebook and Twitter to target Android users. Cyber criminals are finding it very convenient to distribute their malware straight to a mobile device via these networks,” said Yuval Ben-Itzhak, chief technology officer at AVG.
“The growth of the Android platform has been phenomenal, which has not gone unnoticed with cyber criminals who have discovered it to be a lucrative target for their malware. In 2011, Google had to remove over 100 malicious apps from the official Android market, Google Play.”
Via Gust MEES
Social media sites like Twitter and Facebook are more and more becoming implements for legal proceedings. Courts have found uses for the social media for everything ranging from divorce proceedings to serving legal claims.
Given that many people broadcast the details of their personal life on such sites, tweets and status updates have become a repository for legal evidence.
Via Gust MEES
Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.
First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.
Via Martin Gysler
LinkedIn offers value for all walks of life. This post tells you how you can optimize your LinkedIn experience . . .
LinkedIn is the professional’s networking site. It’s a place where people connect to share information, discuss relative topics, seek opportunities, and enhance business relationships. While it’s a heaven for recruiters, LinkedIn offers value for all walks of life. Let’s discuss how you can optimize your LinkedIn experience.
Via David Blundell, Gerrit Bes
People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.
Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter.
Via Lauren Moss, Janet Louise Stephenson, John van den Brink
Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".
According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."
The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."
(you need to go to those FB brad pages to test it).
It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:
a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”
b) "Collect": adds the item to a Collection called “Products”
c) "Like": a special version of the standard "Like" button that also adds the item to “Products”
N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.
Via Robin Good
So you have been using your schedule for the last 10 days!! How are you finding Facebook now that you are empowered with goals, objectives, and a schedule? Easier, less time consuming, more e?
Now that you are getting into your Facebook groove, it is a great idea to look more closely at your use of photos and images to increase your engagement of guests, potential guests or to gain new fans.
For anybody who manages a Facebook page, the big challenge has always been doing so from a mobile device... amazing [note mg]
Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out to everyone in the next few days.
Read more: http://bit.ly/M0mmtl
Via Martin Gysler
Researchers from Norway have developed an instrument to measure Facebook addiction, the Bergen Facebook Addiction Scale. The scale is the first of its kind worldwide.
Are you a social media enthusiast or simply a Facebook addict?Researchers from Norway have developed a new instrument to measure Facebook addiction, the Bergen Facebook Addiction Scale.
The use of Facebook has increased rapidly. We are dealing with a subdivision of Internet addiction connected to social media, Doctor of Psychology Cecilie Schou Andreassen says about the study, which is the first of its kind worldwide.
Andreassen heads the research project "Facebook Addiction" at the University of Bergen (UiB). An article about the results has just been published in the renowned journal Psychological Reports.
She has clear views as to why some people develop Facebook dependency.
It occurs more regularly among younger than older users. We have also found that people who are anxious and socially insecure use Facebook more than those with lower scores on those traits, probably because those who are anxious find it easier to communicate via social media than face-to-face, Andreassen says.
People who are organised and more ambitious tend to be less at risk from Facebook addiction. They will often use social media as an integral part of work and networking.
Our research also indicates that women are more at risk of developing Facebook addiction, probably due to the social nature of Facebook, Andreassen says.
According to Andreassen, the research also shows that Facebook addiction was related to extraversion. People with high scores on the new scale further tend to have a somewhat delayed sleep-wake rhythm.
Via Sakis Koukouvis
7 great mini case studies on how brands such as Sharpie, Evian & Sammy’s Woodfired Pizza are implementing innovative social media marketing practices with great results.
Are you looking for some creative social media marketing ideas from businesses?
Look no further.
This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.
You’ll find inspiration for your social media marketing efforts here.
Via Mirza Mushtaq Baig