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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | Surviving Social Chaos | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.

 

In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.

 

YouTube has its Own Language

 

Read more: http://bit.ly/Q963MW


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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Surviving Social Chaos | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | Surviving Social Chaos | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


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HOW TO : Use Twitter to Get Out of Debt

HOW TO : Use Twitter to Get Out of Debt | Surviving Social Chaos | Scoop.it

Twitter can sometimes seem like a huge waste of time. Especially when people start tweeting about the most trivial of daily routines, one would sometimes wish for just a little more quality control. And yet, the rising social media service isn't just about celebrities and companies preaching banalities to the converted. In many ways, Twitter works like a powerful contemporary search engine, which can help you with a variety of questions and problems.

 

What Kind of Problems?

 

Well, over the past few years, a lot of people have got into difficulty financially for a variety of reasons: The global economic down turn has caused huge levels of unemployment, a massive-scale withdrawal of credit and a staggering rise in the cost of living. As a consequence, people who would ordinarily repay their debts promptly have been unable to do so.

 

Read more: http://bit.ly/Lx03sU


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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | Surviving Social Chaos | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]

 

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

 

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...

 

Read more: http://bit.ly/IDzrqr


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10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | Surviving Social Chaos | Scoop.it

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]

 

Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!

 

In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.

 

Reminder of What’s Social Media Curation?

 

With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...

 

Read more: http://bit.ly/IRXDad


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angel Graham's comment, May 8, 2012 6:45 PM
These are all very good things. I do some already. Some I need to implement. Thank you.
Martin Gysler's comment, May 9, 2012 5:17 AM
You're welcome Angel. I'm glad if you learned something new to improve your know-how!
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10 Awesome Free Tools To Make Infographics

10 Awesome Free Tools To Make Infographics | Surviving Social Chaos | Scoop.it

Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]

 

Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.

 

Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.

 

Read more: http://bit.ly/K0s4LL


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Creating and Optimizing Google+ Brand Pages: The Complete Guide

Creating and Optimizing Google+ Brand Pages: The Complete Guide | Surviving Social Chaos | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]

 

Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

 

For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.

 

Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/


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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | Surviving Social Chaos | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]

 

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

 

What is a hashtag?

 

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

 

What does a hashtag do?

 

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

 

Read more: http://bit.ly/K8LKcQ


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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today | Surviving Social Chaos | Scoop.it

This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]

 

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.

 

However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

 

What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.

 

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!

 

Is your content worthy of a share?

 

Read more: http://bit.ly/HNNTN5


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Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind

Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind | Surviving Social Chaos | Scoop.it
Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?

 

So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?

 

What if Google+ never needed to be Facebook, but rather exist as something more?

 

So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it?

 

Well, what if I told you none of that mattered?

 

What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects?

 

Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. It’s more than a social network.

 

Read more: http://bit.ly/HyctQS


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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Surviving Social Chaos | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Martin Sturmer, John van den Brink
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Surviving Social Chaos | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


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10 Social Media Secrets from the Social Scientist

10 Social Media Secrets from the Social Scientist | Surviving Social Chaos | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.

 

There are some secrets regarding social media that I’d like to share.


I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).

 

If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.

 

Read more: http://bit.ly/LvDTsm


Via Martin Gysler, Jerry de Gier
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Jai Desai's comment, May 22, 1:46 AM
Very informative scoop @Nitesh Amesar
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Facebook rolls out the ability to manage pages from mobile apps

Facebook rolls out the ability to manage pages from mobile apps | Surviving Social Chaos | Scoop.it

For anybody who manages a Facebook page, the big challenge has always been doing so from a mobile device... amazing [note mg]

 

Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out to everyone in the next few days.


This is an interesting move as it seems to be part of a wider strategy by Facebook to launch individual apps for specific features on the site instead of trying to pack all their features and services into one main app. This new app allows you to log in as your actual page rather than trying to access it through your own personal app, which had caused major confusion for users in the past. This was especially true for those in the unfortunate position to be managing several Facebook pages.

 

Read more: http://bit.ly/M0mmtl


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About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | Surviving Social Chaos | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.

 

Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.

 

Read more: http://bit.ly/KMIeVT


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7 Blogging Mistakes That Small Businesses Make

7 Blogging Mistakes That Small Businesses Make | Surviving Social Chaos | Scoop.it

Many small businesses have turned to blogging as a way to engage and further connect with customers. But making mistakes in your blog can kill your business. Here are some of the biggest to avoid.

 

Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly.

 

In this guide, we'll explore why small businesses should have a blog, a company that is doing it right, the biggest mistakes made by small businesses, and how to avoid those potential pitfalls.

 

7 Blogging Mistakes that Small Businesses Make: Why Start a Blog?

 

Read more: http://bit.ly/IX3t9i


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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Surviving Social Chaos | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


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How to Create and Grow Your Influence on a Global Social Web

How to Create and Grow Your Influence on a Global Social Web | Surviving Social Chaos | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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Freelancers’ Guide to Balancing Work and Life

Freelancers’ Guide to Balancing Work and Life | Surviving Social Chaos | Scoop.it

Balancing work and life is very important, and it is necessary to manage both sides perfectly to ensure success in the professional world. Although it sounds simple, managing both sides can be very difficult at times. This is more difficult for freelancers because they need to manage their own time between work and life.

 

Freelancers are people who choose to work from their own comfort zone, which is usually their house. Unlike office employees, freelancers choose to work according to their comfort level. Office employees have their own office schedule, where their log in and log out time is recorded. Accordingly, they work only during those hours and devote the remaining hours to their personal lives. But freelancers operate differently. They work during hours that suit their comfort zone, but if they don’t maintain a balance between work and their personal life, problems could result.

 

Read more: http://bit.ly/HXaogr


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Martin Gysler's comment, April 25, 2012 10:04 AM
Of course I do it my dear. I work very fast, maybe I should become your mentor for your efficiency on social media... let us thinking about our future collaboration... lol! Of course, the snow is gone... since two days and the weather is going better now! Que du bonheur...
Slavica Bogdanov's comment, April 25, 2012 10:50 AM
I do see that.I work fast and effectively as well; learn fast too. I would be forever grateful to have you as a mentor and forever is a long term. Would be great to collaborate with you. Am very open minded and flexible. In exchange, I can offer always positive attitude, healing energy, humbleness of a peace warrior...I really need a mentor, greater mind than mine :)) Merci d'avance! Passez une belle journée ensoleillée.
Martin Gysler's comment, April 26, 2012 2:24 AM
:)... I think we should contact us next week for a discussion on Skype. Send me a private message on FB with your availability (Paris time) and we will find a time convenient to both. Une excellente journée également!
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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | Surviving Social Chaos | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.

 

In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.

 

Read more: http://bit.ly/HODU9K


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