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Blogging like Ogilvy: What Bloggers can Learn from Agencies

Blogging like Ogilvy: What Bloggers can Learn from Agencies | Surviving the World of Journalism | Scoop.it

David Ogilvy is one of the biggest names in advertising, and since advertising is all about “big names”, that’s saying a lot. He created some of the most iconic advertising slogans and imagery in the world, and in 1962, Time magazine called him “the most sought-after wizard in today’s advertising industry.”

 

Even though Ogilvy created ads at another time, for another audience, his messages have endured for many decades. And the lessons learned from a lifetime in advertising agencies are still applicable today. Bloggers can learn a lot from the world of advertising agencies – about how to target an audience, to think creatively about content, and to manage your time and projects effectively...


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Jeff Domansky's curator insight, October 2, 2013 11:25 AM

What can bloggers learn from Ogilvy and his advertising agency wisdom? Much to learn.

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Journalism Is Dead (To Me) - Huffington Post

Journalism Is Dead (To Me) - Huffington Post | Surviving the World of Journalism | Scoop.it
Journalism Is Dead (To Me)
Huffington Post
On September 28th, I decided to leave my job as a journalist because I felt the industry wasn't doing justice to its talented writers.
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If only I had the courage....

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The Digital Culture Revolution

The Digital Culture Revolution | Surviving the World of Journalism | Scoop.it
In the last 20 years, the digital revolution has quite literally transformed our culture in ways that we would have previously thought unimaginable. In 2012 we are now at the stage where anything i...
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My thoughts on the digital culture revolution, relating my story as a freelance journalist.

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From Journalism's Five W's to Journalism's Five C's

From Journalism's Five W's to Journalism's Five C's | Surviving the World of Journalism | Scoop.it

The five W’s of journalism remain a cornerstone of newsgathering today, but I have been increasingly thinking about five C’s as well: Context, Conversation, Curation, Community and Collaboration.

 

Below I try to define each, with particular attention to how they intersect, and I link to one good piece of writing on the topic. Nothing about this is supposed to be comprehensive, nor is it particularly original, it’s just a list of the things I’m thinking about right now and an invitation for you to add your thoughts...


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Jeff Domansky's curator insight, September 24, 2013 2:35 AM

Exploring the shift from the 5 W's of journalism to the 5 C's of content marketing.