Seniors aren't the sexiest demographic for mobile developers. Only 8 percent of Americans over age 65 own a tablet, according to Pew Research Center's Internet and American Life Project, compared with 26 percent of those ages 30 to 49. Less than 5 percent say they download apps. Yet older Americans still constitute an important demographic because of their purchasing power, and companies in industries such as financial services and health care are building apps with these audiences in mind.
Chicago-based Solstice Mobile has built apps for clients such as Discover, Northern Trust, Redbox and Sprint. Gregg Wheeler, Solstice's director of client engagement, tells Crain's contributor Steve Hendershot how developers can build senior-friendly apps.Click headline to read the interview--