Cisco System’s annual Visual Networking Index anticipates an array of opportunities for mobile and wireless delivery, including vast expansion of mobile video services and multiscreen ventures. It also serves as strong ammunition for forces who want to seize spectrum for the growing global demand for mobile bandwidth.
The VNI Global Mobile Data Traffic Forecast, issued just before last month’s Mobile World Congress in Barcelona, envisions that video will constitute two-thirds of the world’s mobile data traffic by 2017, a 16- fold increase between now and then. The mobile video load will far exceed other mobile data usage, such as email, Web surfing and machine-to-machine services in the “Internet of Everything.”
Mobile video traffic accounted for 51 percent of the worlds’ Internet traffic at the end of 2012, the first time video took up more than half of all wireless bandwidth, Cisco says.
Several recent analyses and product announcements at the Barcelona mobile trade show underscore Cisco’s great expectations. For example, Parks Associates, a Texas market research firm, singles out the rapid increase of video viewing on tablets and smartphones, and Ericsson was among the technology suppliers to launch new multiplatform capabilities during the Mobile World Congress.
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