Target’s answer to Walmart’s Vudu, Netflix, and iTunes, is preparing to launch. Employees at the Minneapolis-headquartered retailer were told this week that Target Ticket, as the service is called, will soon be offered to consumers, allowing them to rent and purchase digital copies of movies and television shows like they do on Apple’s iTunes, then play them back across all the devices they own, including smartphones, tablets, TVs, Blu-ray players, and game consoles.
Details surrounding Target Ticket were first revealed earlier this year, when word got out that the concept was in testing with employees. At the time, the beta website appeared, saying that Target Ticket would offer users instant access to 15,000 titles, including new releases, classics, and TV shows. The company then would only say that the service was in a trial period that would help it gather data to help inform its future plans.
Most movies on the soon-to-launch service will cost around $14.99 (though some were less at $12.99), and movie rental prices will be on par with iTunes at $3.99/$4.99. Individual TV show episodes tend to be around $2.99, depending on the show, and TV seasons will be around $34.99, again depending on the show.
However, Target Ticket doesn’t offer a comparable alternative to iTunes’ “Season Pass,” as you can’t purchase a TV season until after it has aired.
Networks including ABC, AMC, CBS, CW, Fox, FX, HBO, The WB, NBC, Showtime, Starz, and USA have content on Target’s service.
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