Two long-time MSO executives are urging cable operators and programmers to find ways to fix a hurting pay TV subscription business model that they believe may be on the edge of collapse.
Speaking here at The Independent Show this week, former Insight Communications CEO Michael Willner and Atlantic Broadband President and CEO Ed Holleran called on operators and programmers to work out their differences over programming licensing rights fees.
They also called on both groups to adapt to the changing competitive environment as over-the-top (OTT) video players increasingly make inroads in the market, consumers increasingly demand greater choices and lower prices, and cable operators increasingly shed video subscribers.
"There are a lot of things broken about the whole model and it goes all the way up the food chain," said Willner, who co-founded Insight in 1985 and then oversaw its sale to Time Warner Cable last year. "The fact is, the broadband business has replaced video as the core reason to exist for cable."
Willner especially worries that cable providers are not adapting to the market changes wrought by such Internet video providers as Netflix, Hulu and Amazon. Referring to the current times as one of the "moments of inflection" for the industry, he said cable providers could either try to fight the rise of Web video or make creative use of their fat broadband pipes to leverage its growing popularity. He noted that neither of his two grown children has yet signed up for a cable video service but each has signed up for broadband service.
"The fear I have always had is that we get a little complacent about being the incumbent," he said. 'Incumbency can be your worst enemy and best friend at the same time."
Noting that cable broadband revenues will soon surpass cable video revenues for the first time in the industry's history, Halloran indicated that cable operators should start experimenting with lower-priced broadband video services. 'We have to adapt and evolve," he said. "Consumers want this stuff so we should be providing it."
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