Verizon Communications Chairman and CEO Lowell McAdam said his company is being pressured by consumers to offer a la carte pricing for its FiOS TV service and he believes this is a concept worth considering.
The company, which offers FiOS TV service to 5.5 million customers, can track how much a customer watches each channel and McAdam hinted that this would make a la carte pricing feasible.
Speaking at the National Association of Broadcasters conference here Tuesday, McAdam also said he does not envision implementing data caps for Verizon's FiOS broadband service, although the company does enforce data caps on its wireless data service. "Because we did fiber to the home, it doesn't matter," he said. "I don't see a horizon with data caps being put in place."However, he did leave the door open to having different data pricing tiers for customers who might want to pay a lower monthly fee because they use only a small amount of data.
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