You don’t need a cable subscription to watch ABC, CBS or NBC – but don’t expect to learn about alternatives if you’re a Charter customer. Over-the-air antenna maker Antennas Direct recently wanted to buy some air time on Charter‘s cable channels to explain how TV viewers can access these channels without a pay TV subscription.
“We thought it was a fairly benign message,” Antennas Direct President Richard Schneider told me Thursday. Charter disagreed – and rejected the spot for competitive reasons.
The spot was part of a bigger marketing campaign that Antennas Direct is currently running for its products, with six different spots already airing in 15 markets and plans to show them in two dozen additional markets soon. Here’s one of them:
Click headline to read more and watch video--