Let's talk Facebook.
First, I'm not recommending to any of my companies that we leave Facebook. I am recommending that we de-emphasize pushing consumers or partners to Like us on Facebook and focus on building up our followings across all existing social media platforms and to evaluate those that we feel can grow a material following. In the past we put Facebook first -- Twitter second. Facebook has been moved to the bottom of a longer list.
At the core of the issues I have with Facebook is how it thinks about itself.
This is from their page on News Feed, Engagement and Promoted Posts: "In this way, we can keep news feed an engaging service where people come to get the information that is most interesting to them."
Facebook believes that their news feed is an engaging information source. They seem to really, really want to make sure that you get the information that is most engaging to you. I honestly didn't know this.
This has to be a good thing, right? What could possibly be wrong with wanting to improve engagement? What could possibly be wrong with optimizing their news and information feeds? IMHO, everything. Defining engagement by clicks, Likes, shares, un-Likes and reporting works for Google's search engine. I don't believe it works for a social network.
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