Results of the latest round of independent DNA testing on MSC labelled products show over 99% were correctly labelled. Of 320 samples tested, only three were found to be mislabelled.
When seafood is sold with the MSC ecolabel, every business in the supply chain has undertaken a detailed traceability audit against the MSC chain of custody standard. This shows seafood buyers that fish has come from MSC certified sustainable fisheries.
Independent DNA testing on MSC-labelled products is an integral part of the MSC’s strategy for monitoring the effectiveness of this chain of custody program.
Increased assurance and value
"This is an important test for the MSC," explains MSC product integrity manager, Alison Roel, "because it provides consumers and MSC stakeholders with added assurance that MSC-labelled seafood has been correctly labelled.
"DNA analysis provides an additional means of helping our partners protect their investment in the MSC program, and we’re going to continue to expand the test to increase our overview of the chain of custody program. Any cases where mislabelling is identified will be referred to the certifiers of the supply chain so they can be further investigated," she said.
In order to extend the reach and value of the testing, this round has added additional species, including haddock, tuna and halibut. In addition, a smaller control group of non-MSC certified seafood products were also tested, which revealed five per cent were mislabelled.
Trace back investigation
The three mislabeled samples are now being investigated by tracing back the documentation through the supply chain. In each instance, the certifier and the brand owner will be informed and, if evidence is found of a substitution with non-MSC certified seafood, the result will be a suspension of certification.
The samples came from 15 countries and a range of sectors including restaurants, cafeterias, supermarket fish counters and packed products.
SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.
Arthur Wicker SCM's insight:
Interesting conclusion: ...the disconnect between a company's business transformation strategy and the day-to-day management of the supply chain remains a serious, yet hidden, problem for many organisations. Our real concern is the lack of alignment, sense of urgency and change readiness within the operations."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.