At the heart of all e-commerce operations lies the warehouse, and the process of picking products to fill customer orders.
"The most important person in the whole chain is the customer," says Mr Sebba.
"If we don't focus on the customer, then we're lost. So what does the customer want? The customer wants an absolutely impeccable service and she or he wants the product really as soon as she or he can possibly get it."
When your company is selling to the world from distribution centres based in London and New York (and soon Hong Kong) - and you don't have the benefit of a non-union 24/7 elf workforce - what's the answer?
For Net-A-Porter it was automating the process with vast banks of robot pickers.
Via Chain Media