Google's Don't be Evil motto seems irrelevant now. It's leveraging Google Plus, it cheated with Chrome and it keeps favoring big brands over everybody else.
“Don’t be evil,” Google’s infamous motto. But what they’re really doing is selling us out.
Early last year, Google shook up the search world with what’s been dubbed the Panda updates. ...It’s a great idea to push bad content down and original content up; or, according to Google,
...So what’s the problem?
Google launched Google+ in the middle of the year with Skynet-like plans to go mano y mano with Facebook. ...If Google+ failed, so would their hopes at having a social media beachhead, unless they bought Twitter.
So, why not fudge everything around to ensure it succeeds?
The way Google+ integrates the +1 button across the web ties it directly into how search rankings appear.
The +1 became a factor in how a page ranked, though, we can’t be sure as to how much it affects it, but an early test showed that it plays a vital role.
When word began to get around that it became an important tool for websites to rank better, brands and bloggers jumped on it hoping to increase their own visibility."
Read the full story here: http://www.trippedmedia.com/2012/01/google-dont-not-be-evil/
Via Robin Good