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Rescooped by Sarah Rach-Sovich from Professional Business Networking
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Ten Myths About Social Networking For Business

Ten Myths About Social Networking For Business | Super Social Media | Scoop.it

There is so much noise about social media, much of it not very helpful.

 

Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. What none of us can afford is to stand by and watch it all unfold, for there is money to be made. Here, then, is a comprehensive guide to networking misconceptions, each accompanied by a tangible action plan that you can take right now.


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paulgreen's curator insight, May 20, 2013 4:53 PM

This is a really useful slideshow of commonly held beliefs about social media that you sometimes hear from so called experts.

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Google+ Less Appealing to Brands Than Facebook, Report Claims

Google+ Less Appealing to Brands Than Facebook, Report Claims | Super Social Media | Scoop.it

In the "Google Facebook" Google+ vs Facebook stakes, Google+ is less popular, but that could change as Google puts more resources on the social site.


Via massimo facchinetti, Brian Yanish - MarketingHits.com
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Rescooped by Sarah Rach-Sovich from 21st Century Learning and Teaching
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Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC]

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | Super Social Media | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. 

 

The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook

20% use LinkedIn

16% use Twitter

15% use Pinterest

13% use Instagram

6% use Tumblr

 

A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?

 

It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).

 

The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).


Via Jonha Richman, Luigi Cangiano, Gust MEES
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Robin Martin's curator insight, May 18, 2013 11:18 AM

How did I miss this one, Deb? Thanks for the scoop!!

Ivon Prefontaine's curator insight, May 19, 2013 11:09 AM

An important corollary question is what do we use social media for?

Jenn Alevy's curator insight, May 20, 2013 4:57 AM

Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.

Rescooped by Sarah Rach-Sovich from Social Media Content Curation
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If Pinterest Doesn’t Interest, Try These Alternatives For Men

If Pinterest Doesn’t Interest, Try These Alternatives For Men | Super Social Media | Scoop.it

Excerpted from article on MakeUseOf:
"It’s estimated that around 70 percent of the Pinterest user base is female, with men being nothing more than bit-part players on the site.

Thankfully some enterprising folk saw a gap in the market and seized upon it, and sites which are like Pinterest but aimed solely at men popped up across the InterWebs. What follows is a list of what we consider to be the four best “Pinterest for men” websites.

- Manteresting:
Manteresting clearly exists to offer a place for men to pin images of things that interest them. Rather than “pin” things, you “nail” them to a “workbench.”
Content can be sorted by category, while there is also a ‘Random’ button and lists of the top posts made Today, This Week, This Month, and All Time.

- Gentlemint:
Gentlemint looks more akin to the new Digg than Pinterest, but it offers a similar experience to the latter. Rather than “pin” things, you “tack” them, because tacking is more masculine than pinning, I guess.
Gentlemint looks classier than most of the other Pinterest clones, but it essentially does the same thing as the rest of them do.

- Dudepins:
Dudepins makes no secret of the fact it’s a Pinterest clone, just one that caters solely for men. Women aren’t banned, of course, but the content on offer has an especially manly feel to it. Rather than “pin” things you “pin up” images and videos.
A quick look at the homepage reveals hipsters, interesting designs, and lots of clothes. Which leads me to suspect this is more for refined gentlemen than laddish dudes, despite the name. Content can be sorted by category, with a button specifically bringing that which is trending to the front page.

- Tapiture:
Tapiture has a distinctly Facebook feel to it, which will immediately put off those people who hate Mark Zuckerberg and co. It’s no surprise to find that joining via Facebook is heavily recommended, though there is an email option as well. Rather than “pin” things you “tap” content, including animated GIFs and SoundCloud audio..."

Read full original article:
http://www.makeuseof.com/tag/if-pinterest-doesnt-interest-try-these-alternatives-for-men/

 


Via Giuseppe Mauriello
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Adam Donkus's comment, May 9, 2013 1:33 PM
Cool list of manly Pinterest Clones..I'll be checking out Manteresting so I can nail my pics to my workbench..
Adam Donkus's curator insight, May 9, 2013 1:34 PM

Could be a few second tier social media networks to help drive your social media campaigns.

Therese Torris's comment, May 17, 2013 4:31 AM
@adam it's very tough for a new shopping curation brand to make it, I know many failed one in Europe. It seems that tapiture is getting traction, check it out http://assets.tapcdn.com/assets/docs/Tapiture-Funding-Announcement-2.14.13.pdf
Rescooped by Sarah Rach-Sovich from MarketingHits
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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] | Super Social Media | Scoop.it
Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.

Via Brian Yanish - MarketingHits.com
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Rescooped by Sarah Rach-Sovich from Social Media Monitoring Tools And Solutions
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6 Steps to Becoming a Good Social Listener

6 Steps to Becoming a Good Social Listener | Super Social Media | Scoop.it
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates.

 

But guess what? Your followers, fans, friends and customers are talking back.

 

Read More Here: http://socialmediatoday.com/bryan-kramer/1311791/6-steps-becoming-good-social-listener


Via Antonino Militello
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Lee Werrell's curator insight, August 11, 2013 6:44 AM

Social Media is all about starting, joining and perpetuating the conversation - nobody wants to hear a monologue!

Edward Phiri's comment, August 28, 2013 7:53 AM
Excellent article and extremely good tips
Cb Bowman's comment, August 28, 2013 2:05 PM
Lee I think it is a generational thing. Old fashion sentences are almost considered a monolog today:)! Said with tongue and cheek humor of course.
Rescooped by Sarah Rach-Sovich from Business in a Social Media World
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5 underused LinkedIn features that you should check out today

5 underused LinkedIn features that you should check out today | Super Social Media | Scoop.it
Over the years, LinkedIn has become one of my favorite social networks to use. The site has allowed me to meet some great people in my niche, find unique content, and most importantly, be recognize...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 22, 2013 4:31 PM

LinkedIn is definitely a great place for professionals interested in giving their brand a boost among their peers.

 

Unfortunately, the site can be quite confusing to figure out. As a result, people miss some major features.

 

Here are five features that you cannot afford to miss:

1) LinkedIn Today

2) Original Content

3) Signal

4) Groups

5) Recommendations / Endorsements

The Right Image's curator insight, January 22, 2013 5:19 PM

Good advice for those who want to get more out of LinkedIn

Cendrine Marrouat - cendrinemarrouat.com's comment, January 26, 2013 5:40 PM
Thank you for sharing my article!
Rescooped by Sarah Rach-Sovich from Business in a Social Media World
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Did social media kill privacy?

Did social media kill privacy? | Super Social Media | Scoop.it
For the last couple of months, I have witnessed more and more discussions centered on the role social media has played in people’s lives. “Social media is great, but I hate how nothing ...

Via Cendrine Marrouat - cendrinemarrouat.com
Sarah Rach-Sovich's insight:
Privacy is not a new issue. It isn't that complex either...
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 23, 2013 7:40 PM

Privacy is a hot topic right now, especially with Facebook and its new Graph Search.

 

In this article, I contend that privacy concerns are nothing new. They have been discussed for at least a decade.

Rescooped by Sarah Rach-Sovich from Marketing with Hotsocialbuzz
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6 Ways Social Media Marketing Is Changing (For the Better)

6 Ways Social Media Marketing Is Changing (For the Better) | Super Social Media | Scoop.it
Six trends that are changing the way we use social media in marketing and sales.

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10 Ways to Grow Your Facebook Following | Social Media Examiner

10 Ways to Grow Your Facebook Following | Social Media Examiner | Super Social Media | Scoop.it

Has your Facebook Page growth stalled?

 

Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.

 

Here are ten tips to help grow your Facebook community.

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Rescooped by Sarah Rach-Sovich from MarketingHits
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Infographic: What’s Your Social Media Impression?

Infographic: What’s Your Social Media Impression? | Super Social Media | Scoop.it
“You never get a second chance to make a first impression,” my business professor, Marvin Recht, always reminds his students. Don't make the mistakes that many have made before you.

Via Ana Cristina Pratas, Brian Yanish - MarketingHits.com
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Rescooped by Sarah Rach-Sovich from E-Learning and Online Teaching
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Twitter Tools That Help With Efficiency

Twitter Tools That Help With Efficiency | Super Social Media | Scoop.it

"If you’re as busy as I am, you don’t have time to spend all day finding content, and managing your Twitter account. Steven Hughes wrote a great post a few weeks ago about how to manage Twitter efficiently, and spoke about Twitter tools. I’ll expand more on that topic in this post. There are plenty of Twitter tools out there that make it a lot easier for you to do your daily Twitter work. Here are some of my favourite Twitter tools for content and account management that I could not live without:"


Via Cendrine Marrouat - cendrinemarrouat.com, ABroaderView, Dennis T OConnor
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Rescooped by Sarah Rach-Sovich from visualizing social media
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10 Creative Secrets For Social Media Marketing [Infographic]

10 Creative Secrets For Social Media Marketing [Infographic] | Super Social Media | Scoop.it

 

“10 Creative Secrets For Social Media Marketing” is an Infographic, so its creators hope you enjoy this one as much as you did with their previous infographic, “21 Rules For Effective Social Media Marketing“

 

View the complete infographic for ideas and tips on how to best leverage social media for marketing and business.


Via Lauren Moss
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bhumika's curator insight, September 28, 2014 5:44 AM

Great ideas for marketing using social media.

Rescooped by Sarah Rach-Sovich from visualizing social media
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A Visual Guide to Twitter

A Visual Guide to Twitter | Super Social Media | Scoop.it

This infographic provides a visual guide and a brief synopsis of different uses for Twitter.

It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.


Via Lauren Moss
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Carlos Castaño's comment, June 6, 2013 9:48 AM
I'm agree with you.
Alexander Abramov's comment, June 6, 2013 10:23 AM
You put it very nicely
Jim Doyle's curator insight, June 6, 2013 8:45 PM
A Visual Guide to Twitter
Rescooped by Sarah Rach-Sovich from visualizing social media
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Best Times to Post on Social Media [INFOGRAPHIC]

Best Times to Post on Social Media [INFOGRAPHIC] | Super Social Media | Scoop.it

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.

We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online: view the infographic and visit the article link for insights and takeaways...


Via Lauren Moss
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Mike Gingerich's curator insight, May 17, 2013 8:21 AM

Interesting.  Not sure if I can agree with a blanket best time on Facebook Pages.  In general, yes, after 8 p.m. things will start slowing down but 8 am. seems late for the start as well.

Rescooped by Sarah Rach-Sovich from 21st Century Learning and Teaching
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Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC]

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | Super Social Media | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. 

 

The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook

20% use LinkedIn

16% use Twitter

15% use Pinterest

13% use Instagram

6% use Tumblr

 

A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?

 

It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).

 

The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).


Via Jonha Richman, Luigi Cangiano, Gust MEES
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Robin Martin's curator insight, May 18, 2013 11:18 AM

How did I miss this one, Deb? Thanks for the scoop!!

Ivon Prefontaine's curator insight, May 19, 2013 11:09 AM

An important corollary question is what do we use social media for?

Jenn Alevy's curator insight, May 20, 2013 4:57 AM

Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.

Rescooped by Sarah Rach-Sovich from career and job seeking information
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The Most Important LinkedIn Page You've Never Seen | Wired Business | Wired.com

The Most Important LinkedIn Page You've Never Seen | Wired Business | Wired.com | Super Social Media | Scoop.it
Tucked behind your professional, yet pretty, profile picture, the descriptions of all your past jobs, and that column of "People You May Know" is a section of LinkedIn that most people have never heard of, let alone seen.

Via Lori Cheezem
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10 Ways To Get Started Using Google+ In Your Classroom -

10 Ways To Get Started Using Google+ In Your Classroom - | Super Social Media | Scoop.it
by Kellie Ady Google+ was enabled for K-12 domains in the fall, and I am now thinking about how Google+ could fit into our district…

Via k3hamilton, Dennis T OConnor
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Dennis T OConnor's curator insight, March 25, 2013 5:55 PM

Consider using Google's rich social media platform in your k-12 classroom?

Ruth Bass's curator insight, March 25, 2013 9:01 PM

add your insight...

Rescooped by Sarah Rach-Sovich from Estrategias de Social Media Marketing:
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A Marketer's Guide To Pinterest - Infographic

A Marketer's Guide To Pinterest - Infographic | Super Social Media | Scoop.it
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service.

Via Tammy Katz , Jesus Alvarez desde www.sercompetitivos.com
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Mike Ellsworth's comment, April 1, 2013 3:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment, April 1, 2013 4:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
Mike Ellsworth's comment, April 1, 2013 7:01 PM
Thanks for the reScoop, Roberto!
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This week in social media (January 21-25, 2013)

This week in social media (January 21-25, 2013) | Super Social Media | Scoop.it
In social media, there is never a dull moment! Check out the list of headlines below. Facebook Facebook continues to test variations of Timeline layout (Inside Facebook) Facebook Developer Alerts C...

Via Cendrine Marrouat - cendrinemarrouat.com
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Social media news: Facebook, Google, Quora, Twitter, WordPress

Social media news: Facebook, Google, Quora, Twitter, WordPress | Super Social Media | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
This week, Facebook partnered with Save.org (Suicide Awareness Voic

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 25, 2013 9:06 PM

A lot of things happened in social media this week — yet again.

 

1) Facebook partnered with Save.org to better identify the warning signs of suicide attempts. The company also launched a new tool for Page admins.

 

2) If you use Google Drive for your slideshows, you are in for a nice surprise.

 

3) Q&A platform Quora now has blogs. And Quora for iPhone 2.2 is available.

 

4) Twitter unveiled a new mobile app for short videos. And the days of Posterous may be numbered.

 

5) WordPress announced the upcoming release of its 3.6 version.

Rescooped by Sarah Rach-Sovich from Curation Revolution
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Super Social Media | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Social Media for Teachers INFOGRAPHIC

Social Media for Teachers INFOGRAPHIC | Super Social Media | Scoop.it

Via João Greno Brogueira, Dennis T OConnor
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schroede's curator insight, March 17, 2014 1:56 PM

Examines four popular social media tools of value to educators:  YouTube, Twitter, Facebook, Pinterest

Jeffrey Miles's curator insight, March 17, 2014 11:08 PM

I like this infographic of how and why to use social media as an educator.

Amy Burns's curator insight, March 21, 2014 8:26 AM

Interesting statistics! 

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Why You Should Be Embracing LinkedIn Endorsements

Why You Should Be Embracing LinkedIn Endorsements | Super Social Media | Scoop.it

Introduced as a quick way of recommending someone, LinkedIn's endorsements has taken a life of its own and has influenced how users optimise their profiles...

 

For better or for worse, the introduction of LinkedIn’s endorsements has had an effect on how users approach the site. In their Q3 earnings report released at the beginning of November, the company revealed that more than 200 million endorsements have been given out by members since the feature was released back in late September and that the number of members editing their profiles has more than doubled when compared to last year. If it means that users are improving and optimising their profiles because of endorsements, then you could argue that it’s having a positive effect.


However, there has been much debate about whether LinkedIn’s endorsement feature is valuable or not. The theory behind it makes a lot of sense – for those who mightn’t have the time to write a recommendation, a single click is much easier and less time-consuming – but at the same time, some have argued that it cheapens recommendations and is an effort to recreate the Facebook ‘Like’ button. While both sides have valid points, it’s better to see endorsements as a way of complementing your profile instead of being a deal breaker for employers.

 

Continue Reading ... 


Via Brian Yanish - MarketingHits.com
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Rescooped by Sarah Rach-Sovich from e-portfolios
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Developing Digital Citizens by Dr. Alec Couros

Slides from a recent presentation


Via Ana Cristina Pratas, Lee Ballantyne
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