The European Commission has today adopted a strategy to shift the European economy towards greater and more sustainable use of renewable resources. With the world population approaching 9 billion by 2050 and natural resources finite, Europe needs renewable biological resources for secure and healthy food and feed, as well as for materials, energy, and other products. The Commission's strategy and action plan, “Innovating for Sustainable Growth: a Bioeconomy for Europe”, outlines a coherent, cross-sectoral and inter-disciplinary approach to the issue. The goal is a more innovative and low-emissions economy, reconciling demands for sustainable agriculture and fisheries, food security, and the sustainable use of renewable biological resources for industrial purposes, while ensuring biodiversity and environmental protection. The plan therefore focuses on three key aspects: developing new technologies and processes for the bioeconomy; developing markets and competitiveness in bioeconomy sectors; and pushing policymakers and stakeholders to work more closely together.