Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...
I've worked within many disciplines of marketing. Each and every one has merit, all depending on what the brand is setting out to accomplish through marketing. It's not a contest, but many professionals sure are trying to make it into one.
What Do Social Networks tell us about our Personality?
CPP, the exclusive publisher of the MBTI, have produced this infographic which applies the test to social profiles. Perhaps unsurprisingly, Facebook users revealed a preference for extraversion, alongside intuition, with the latter also representing the most highly on Twitter.
LinkedIn personality types showed a more balanced preference for extraversion, intuition and/or thinking.
The best way to engage your prospect or customer is by using short questions. When you do, you will tap into opportunities that long questions will never reveal. Short-questions are truly an amazing tool most salespeople never seem to grasp.
Short questions leave room for personal expression of experience. The client is the one who should be talking! The most professional salesmen and women say so little it is mastery. Thank back to the times you have experienced a true sales professional work with you to identify your goals and help you achieve them. Did you seem to find the answer yourself with their help?
What You're Getting Wrong on Referrals Financial-Planning.com For example, advisors typically think if loyal clients are satisfied, Littlechild says, they will give referrals to show their appreciation and to help the advisor grow his or her...
Digital Market Asia For brands social marketing is the answer with many questions Digital Market Asia Interestingly, the increase in spend for social media marketing is not so much to get direct response but to increase brand awareness and engage...
The personal comment of an individual's experience makes the marketing message real. This translates 'marketing speak' into how real people are using, enjoying and benefitting from the product or service.