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Rescooped by Stephen Pitcher from New Customer - Passenger Experience
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Customer Retention | Social Media Today

Customer Retention | Social Media Today | Successful referrals | Scoop.it
Let’s work on retaining customers, rather than constantly having to go out seeking new ones.

Via Eric_Determined / Eric Silverstein
Stephen Pitcher's insight:

This is really good. Hope it helps you.

Regards

Stephen

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Eric_Determined / Eric Silverstein's curator insight, September 25, 2013 4:00 PM

The Infographic from Adam Toporek clearly shows why customer retention not only helps with lower costs and higher margins, but also in driving new customers too!

 

Further insight from @kmueller62 with telling numbers from @nielsen study in trust in advertising.

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Rescooped by Stephen Pitcher from Sales skills and techniques
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Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | Successful referrals | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes, Ariane Bourgeois, Martin (Marty) Smith, Graham Roberts-Phelps (LION)
Stephen Pitcher's insight:

This is a amazing! This could be 'the answer', what do you think?

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Sahil's curator insight, August 12, 2013 8:38 PM

Great infographic highlighting the growing importance of social media in marketing today.

Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Angela Heath's curator insight, August 14, 2013 6:23 PM

Here is a great tool for us to evaluate thought leadership.

Rescooped by Stephen Pitcher from Sales Success
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The Fascinating Psychology Behind Word-of-Mouth Marketing

The Fascinating Psychology Behind Word-of-Mouth Marketing | Successful referrals | Scoop.it
At SXSW, Wharton professor and author Jonah Berger shared what 10 years of research taught him about word of mouth.

Via Greg Ferguson
Stephen Pitcher's insight:

Real life word of mouth is 10x more powerful than any advertising! Is that your experience?

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Rescooped by Stephen Pitcher from Modern Marketer
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The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers

The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers | Successful referrals | Scoop.it
All the time you hear about the big wins in social media - thousands of new fans overnight, thousands of shares on a photo post, etc. But are these wins being achieved by all marketers across the b...

Via The Fish Firm
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Ally Greer's curator insight, June 11, 2013 2:18 PM

Great stats:


-89% of marketers surveyed indicated that social media had increased exposure for their business.


-64% of marketers reported increased lead generation due to social media use.


-Half of marketers spending under six hours per week on social media reported a decrease in marketing spending.


-71% of B2B marketers were able to use social media to gather marketplace intelligence.


-71% of B2C marketers were able to leverage social media to develop a loyal fanbase.



Nacho Vega's curator insight, June 12, 2013 8:31 AM

Business 2.0 improved sales.

Phil Lauterjung's curator insight, June 12, 2013 12:00 PM

add your insight...

 
Rescooped by Stephen Pitcher from Digital Marketing for Business
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Why Digital First is Better | Social Media Today

Why Digital First is Better | Social Media Today | Successful referrals | Scoop.it
I've worked within many disciplines of marketing. Each and every one has merit, all depending on what the brand is setting out to accomplish through marketing. It's not a contest, but many professionals sure are trying to make it into one.

Via Mick Say
Stephen Pitcher's insight:

This is a clear explanation of why digital is better and the principle of know-like-follow!

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Rescooped by Stephen Pitcher from Digital Marketing for Business
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What Do Social Networks tell us about your Personality?

What Do Social Networks tell us about your Personality? | Successful referrals | Scoop.it

What Do Social Networks tell us about our Personality?

 

CPP, the exclusive publisher of the MBTI, have produced this infographic which applies the test to social profiles. Perhaps unsurprisingly, Facebook users revealed a preference for extraversion, alongside intuition, with the latter also representing the most highly on Twitter.

 

LinkedIn personality types showed a more balanced preference for extraversion, intuition and/or thinking.


Via Laurens ten Hagen, Michelle Gilstrap, Mick Say
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Rescooped by Stephen Pitcher from Sales Success
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The Power of Short Questions in the Sales Process | Sales Motivation and Sales Training

The Power of Short Questions in the Sales Process | Sales Motivation and Sales Training | Successful referrals | Scoop.it
The best way to engage your prospect or customer is by using short questions. When you do, you will tap into opportunities that long questions will never reveal. Short-questions are truly an amazing tool most salespeople never seem to grasp.

Via Greg Ferguson
Stephen Pitcher's insight:

Short questions leave room for personal expression of experience. The client is the one who should be talking! The most professional salesmen and women say so little it is mastery. Thank back to the times you have experienced a true sales professional work with you to identify your goals and help you achieve them. Did you seem to find the answer yourself with their help? 

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Rescooped by Stephen Pitcher from New Customer - Passenger Experience
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Customer Retention | Social Media Today

Customer Retention | Social Media Today | Successful referrals | Scoop.it
Let’s work on retaining customers, rather than constantly having to go out seeking new ones.

Via Eric_Determined / Eric Silverstein
Stephen Pitcher's insight:

This is really good. Hope it helps you.

Regards

Stephen

more...
Eric_Determined / Eric Silverstein's curator insight, September 25, 2013 4:00 PM

The Infographic from Adam Toporek clearly shows why customer retention not only helps with lower costs and higher margins, but also in driving new customers too!

 

Further insight from @kmueller62 with telling numbers from @nielsen study in trust in advertising.

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What You're Getting Wrong on Referrals - Financial-Planning.com

What You're Getting Wrong on Referrals - Financial-Planning.com | Successful referrals | Scoop.it
What You're Getting Wrong on Referrals Financial-Planning.com For example, advisors typically think if loyal clients are satisfied, Littlechild says, they will give referrals to show their appreciation and to help the advisor grow his or her...
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Rescooped by Stephen Pitcher from Digital Marketing for Business
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For brands social marketing is the answer with many questions - Digital Market Asia

For brands social marketing is the answer with many questions - Digital Market Asia | Successful referrals | Scoop.it
Digital Market Asia For brands social marketing is the answer with many questions Digital Market Asia Interestingly, the increase in spend for social media marketing is not so much to get direct response but to increase brand awareness and engage...

Via Mick Say
Stephen Pitcher's insight:

The personal comment of an individual's experience makes the marketing message real. This translates 'marketing speak' into how real people are using, enjoying and benefitting from the product or service.

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