For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations.
Beth Wood's insight:
Great examples of "boring" b2b companies taking full advantage of the power of social media!
Good manners are critical in the social sphere, but if you want to get noticed, you've got to take a stand on topics that encourage controversy. Here's how to do just that without ruining your reputation - or your career.
Oftentimes, the first impression a potential customer has of you is in something written - a blog post, a tear sheet, an RFP response, or a business letter. These grammatical errors can leave a bad impression - if your own writing isn't without error, how can a client expect that the work you do for them will be without error? Good to know!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.