All Success Briefs
10 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by TouchPoint Marketing
Scoop.it!

5 Reasons You Need To Use Video Marketing In Your Business

In today’s digital world video marketing is one of the best ways to promote yourself and your business.  Sharing short video articles is one of the best ways to position yourself as an expert in your field.


Here are 5 reasons you need to add video marketing to your marketing mix:


Read the article at SuccessTipsOnline.net

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

Helpful Advice For Enjoying The Best Video Marketing Around

Helpful Advice For Enjoying The Best Video Marketing Around | All Success Briefs | Scoop.it

When you want to better your business, start with video marketing. Effectively promote your products and services, provide relevant information to your viewers, and increase the size of your website. There is a lot to learn, but the article below will help you get started.

TIP! Videos should be concise and have a clear point. Many people are not willing to spend a lot of time watching a video online.

It is important to keep posting videos; don’t stop at the first one. New videos should be posted regularly so that your customers will expect new content from you. This will help to draw in different types of viewers, thus giving your business much more exposure.

Video marketing allows you to reach your audience in a very real way. Have customers supply you with questions to answer in a weekly video. Provide free products to those who send you questions.

Read more at: http://syndicated-news.org

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

Video Marketing: Creating Content for All Stages of the Buying Cycle

Most of us realize the immense potential of video marketing as a tool for communicating with our digital audiences. We love to put video on our homepage as an introduction to our brand and product or service offerings. But how many of us stop there?

Michael Litt wrote a great post on this tendency, pointing out that “a lot of B2B brands create top-of-the-funnel explainer videos and call it a day.” He goes on to say, “this is a huge mistake as a worthwhile video certainly doesn’t end at the top of the funnel if you’re trying to realize ROI.” Considering the amount of exposure and engagement video achieves, ways to structure and achieve a good video content mix merits a discussion. A good content mix, one that appeals to buyers at varying stages of the buying cycle, can make the difference between a good use of video and a phenomenal use of video – not to mention a huge boost to potential revenue.

A few things we’ll explore in this article

  • How much of your video content mix each stage should consist of


  • What video content for the top, middle and bottom of the funnel looks like


  • Where to find video content ideas when you’re at a loss


Read more at http://syndicated-news.org

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

Great Tips For Video Marketing For Your Business

Great Tips For Video Marketing For Your Business | All Success Briefs | Scoop.it

Have you attempted to do video marketing in the past and it did not work? Is this your first exposure to video marketing? No matter who you are or what you’re selling, the inspiration below is sure to be of use to you. Read the following article for some brilliant video marketing tips that will rocket your business to the top of the charts.


TIP! Ensure that your marketing videos are to the point and as brief as possible. The majority of people aren’t going to watch long videos; therefore, you need to provide them with the desired information quickly.

Your campaign will be more successful if you make more videos. This encourages viewers to keep checking your channel for new content. You will get your name out there and put new ideas out to your customers.


When you are making your video, do not get wrapped up in how much you need to spend on your video. Spending a lot on your video does not necessarily result in a good return from your investment. Even large companies have used cost-efficient videos to generate a high number of sales.


Read more at: http://syndicated-news.org

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

5 Ways To Stay Productive While Working From Home

5 Ways To Stay Productive While Working From Home | All Success Briefs | Scoop.it

When it comes to working from home, many people incorrectly assume that the lack of co-workers and office bustle automatically makes for a more productive work environment. Unfortunately, that’s rarely the case.


The distractions of working from home may not be the same ones found in an office environment, but they still exist, and in some cases they’re even stronger. So, how do you stay focused when the comforts of home threaten to tear you away from your work, or your family is vying for your attention?


Well, if you’re struggling with this problem, try a few of these tips:


Read the full article at: http://syndicated-news.org

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

How recent Google changes affect your SEO

If you're like most online merchants, you've got an eye on your SEO strategy and the tactics involved with gaining higher organic rankings and driving more targeted, free traffic to your site. If you've been paying attention to Google lately, you've realized a few changes that have had or may have an impact on your business. I'm here to help you make sense of these recent changes and offer a long-term SEO strategy that'll stand the test-of-time -- or at least stand the test of Google algorithm changes and, in the case of Hummingbird, complete overhauls.


Rundown of recent changes this year with Google and its effects

Penguin 2.0 -- May 22, 2013: This was primarily a link-quality algorithm update that took into account the incoming link profile of any given website. Google was looking for situations where it seemed obvious there was link manipulation happening. For example, situations where websites were clearly trying to build incoming links with very specific anchor text that went beyond what a more natural-looking incoming link profile would resemble. Typically, this anchor text consisted of the most valuable business terms for that website (e.g. LCD HDTVs).


Read more at: http://syndicated-news.org
TouchPoint Marketing 's insight:

Long article but very good.

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

11 Tips To Becoming The Jedi Master of SEO On Your Blog

11 Tips To Becoming The Jedi Master of SEO On Your Blog | All Success Briefs | Scoop.it

A Jedi master of SEO is someone who can navigate the precarious search engine landscape to build a top ranking for their niche blog. All it takes is some training on the field of battle to light saber your way to more views, more clicks and better engagement. Today I’m bringing you some powerful SEO tips and as Yoda says, ‘learn them you must.’


In the spirit of dragging Star Wars into my post on mastering SEO, here’s a fun fact: Not once in any of the 3 prequels did a real clone trooper appear. They were all CG images!


- See more at: http://syndicated-news.org
more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

Video Marketing for Small Business Owners

Video Marketing for Small Business Owners | All Success Briefs | Scoop.it

YouTube may be the most popular video outlet on the internet, but it isn’t the only one. There are many more sites that support video and video marketing. While YouTube has some restrictions, many of these other sites don’t have any restrictions. Here is a basic guide to get you started in web based video marketing and to give you the tools to capitalize on this aspect of marketing.


Develop Content Strategically


The worst thing you can do with video marketing is to start posting content without a clear, strategic plan. Prior to posting your first video, have several other videos shot and ready to go. Each video should build on the previous one. This will keep things logical and appealing to customers. You should also make sure that your videos are kept under ten minutes. Anything longer and you run the risk of losing a potential client.


Read more at http://syndicated-news.org
more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

How To Add Quizzes To Facebook Pages

How To Add Quizzes To Facebook Pages | All Success Briefs | Scoop.it

Netherlands-based The Page Creators, developer of Facebook tab application Like & Win, launched a new app, Social Quiz App, which allows page administrators to create fully customizable quizzesfor their pages.


The quizzes are added as tabs on the pages, and page admins can add forms to collect personal data from Facebook users who participate. Mobile and tablet users can access the quizzes via smart links.


Readers: Have you ever participated in quizzes on Facebook pages?


Watch the brief video at: http://syndicated-news.org


TouchPoint Marketing 's insight:

This article contains a short but interesting video

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

How to improve social media marketing with video

This year, social media marketing is all about content — and that’s where video comes in. Internet video is a great way to generate wider brand awareness or to increase traffic to your website, and social media websites provide a truly unmatchable marketing resource.


So, how can you use video to improve your social media marketing? The following video presents some top tips for the most popular social media platforms.


Watch this 5 minute video at: http://syndicated-news.org

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

Try Your Hand With Video Marketing After Reading These Tips

Try Your Hand With Video Marketing After Reading These Tips | All Success Briefs | Scoop.it

Are you running a website? Are you interested in getting some great ideas for marketing your products? If you answered yes, then video marketing might be what you’re looking for. Posting videos online is a great way to bring in a new clientbase. Continue reading in order to learn more.


Video marketing gives you a way to be more personal with your customers. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. Give them some samples if their ideas get picked for the video to motivate people to watch.


Keep all of your videos optimized. Your titles and video descriptions should vary considerably between different websites. Don’t forget your keywords! Include your contact information with each video post to ensure your visitors can easily contact you.


Read more at: http://syndicated-news.org

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

Effective Ways To Utilize Video Marketing For Your Business

Effective Ways To Utilize Video Marketing For Your Business | All Success Briefs | Scoop.it

There is no better way to increase the success of a business than video marketing. Grow your websites, give users more quality information and promote all of your products. There are a lot of things to learn about; most of what you need, though, is in this article.

TIP! Within the video, add a screenshot depicting your website. This helps viewers realize how you have your site designed.

Videos only go viral for quality content. The equipment you use to shoot the video does not determine how many will view it. In most cases, the only thing needed to entice an online user to watch your video is an indication that it can offer valuable insight or solutions. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.

Videos should not be too long. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you are just talking directly with your clients, stay under 10 minutes.


Read more at: http://syndicated-news.org

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

Getting More Profit for Your Business

Getting More Profit for Your Business | All Success Briefs | Scoop.it

While personal reasons for going into business may vary, profit should be one of the goals for your new venture. What if it isn't? Then it needs to quickly move up your list of reasons, or you may find it difficult, if not impossible, to succeed.


The late Jim Rohn, one of my favorite business mentors whose rags-to-riches story inspired millions, once said that success is a "numbers game," and nowhere is this more true than in generating a profit.

So whether you're uncomfortable with the idea of profit or you accept it as your company's objective, here are three simple guidelines to establish a profit orientation both in your mindset and your operations:


Read the full article at: http://syndicated-news.org

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

From Caffeine To Hummingbird: The Future of SEO

From Caffeine To Hummingbird: The Future of SEO | All Success Briefs | Scoop.it

Whether it’s a child continuously asking “why” — or as we mature and begin looking at the who, where, what and how — our natural instinct is to ask questions. True, these questions typically contain keywords which are tied to the answer we are looking for, but until now the focus has never been on that answer, rather it has been based on similarities between the term typed in a search bar and the verbiage on a Web page.

Google has recognized the need for a change in the convention in which it measures, evaluates, ranks and returns results. Hummingbird is Google’s first attempt in aligning search results with how people actually speak and discover in everyday, natural language. And it’s equal parts genius and common sense.


- See more at: http://syndicated-news.org
more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

How To Increase SEO Potential With Long Tail Keywords

How To Increase SEO Potential With Long Tail Keywords | All Success Briefs | Scoop.it

How to increase SEO conversions and drive more traffic to your blog is one of the dominant concerns of the modern day social media manager. Without traffic to your blog you won’t get many comments, interactions or social network visibility. That’s why today I am zooming in on long tail keywords and how they can seriously improve your keyword targeting.


A long tail keyword is simply a keyword phrase that is a couple words longer than the average 2 word keyword term. Three or four word phrases have a lot of SEO power.


- See more at: http://syndicated-news.org
more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

Is Your Business Stalling? Facebook Marketing Is The Answer!

Is Your Business Stalling? Facebook Marketing Is The Answer! | All Success Briefs | Scoop.it

Facebook is incredibly popular since it connects friends and family in an easy way. Facebook can be used successfully for marketing purposes when you have the right tools and approach. Keep reading for helpful tips on using this venue successfully.


TIP! Contests are a good way to market and get new followers on Facebook. Give discounts or prizes to people who share or actively market your page.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide discounts and prizes to those who give your page a “like.” Always award the prize though; you don’t want to be viewed as dishonest.


Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Just create the offer and then make it a Promoted Post. If it is a really good offer, you can even promote it to non-fans.


Read the full article at: http://syndicated-news.org

more...
No comment yet.
Scooped by TouchPoint Marketing
Scoop.it!

What's a Facebook Like Worth

What's a Facebook Like Worth | All Success Briefs | Scoop.it

Click here to edit the title

TouchPoint Marketing 's insight:

Facebook and comScore recently published a white paper on “How Brands Reach and Influence Fans Through Social Media Marketing.” The document is full of some pretty interesting case studies on Starbucks, Southwest and Bing, with regards to how they use their Facebook Pages to generate interest, buzz and business.

How to Measure a Like


What’s interesting to me is that we’re finally getting away from measuring ROI for social media in the terms of “this interaction = this in sales.” It’s about time. According to the white paper, Facebook fans can be valued in several ways:


Read the full article at: http://syndicated-news.org

more...
No comment yet.