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Success Leadership
Creative Leadership for Success, Empowerment & Happiness
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Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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What is your business storytelling intelligence | One Thousand & One

What is your business storytelling intelligence | One Thousand & One | Success Leadership | Scoop.it
There are four types of business storytelling styles. Where do you fit?

 

Read this quick article and scan the graph to figure out what style of business storyteller you are -- and what you need to fix to be more influential or successful with your stories.

 

Once you figure it out, then poke around the other articles in this collection under 'storycrafting' and 'storytellingskills' to figure out your next steps!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Your Brain Can Feel Metaphors

Your Brain Can Feel Metaphors | Success Leadership | Scoop.it

Metaphors enrich language; just think, would you rather listen to a singer with a "silky voice" or just a "pleasant voice"? In evoking the smooth feeling of silk, the phrase associates a physical texture with something that has none.

 

Here's a very quick article with a very important message: metaphors that we use in our biz stories actually help listeners feel what we are sharing about.

 

Wow! This goes hand-in-hand with a recent article I scooped on change that talks about when listeners hear stories they are not only seeing pictures, they are simulating the experience.

 

This article also talks about the neuroscience of a powerful storytelling device: metaphor.

 

Enjoy!


Via Karen Dietz
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