Success Leadership
Follow
Find tag "storycrafting"
157.7K views | +107 today
Success Leadership
Creative Leadership for Success, Empowerment & Happiness
Your new post is loading...
Your new post is loading...
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Success Leadership | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
more...
Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Success Leadership | Scoop.it

Stories Matter


As a social marketer and social entrepreneur, I am highly aware of the use of narrative and framing in our daily lives. From politics to the marketplace, who sets the narrative and how they set it has great power. It impacts who cares about an issue, what they hear, and what they are willing to do.

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.


Via Karen Dietz
more...
No comment yet.
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

How to Create a Life-Changing Presentation

How to Create a Life-Changing Presentation | Success Leadership | Scoop.it
Life-changing presentations share a set of common attributes. In this guest post, John Richardson elaborates on his SPARK method.

 

What a nice recap of the elements that create a compelling presentation -- you know, those presentations that are meaningful to you in some, keep you inspired, and spark action on your part.

 

 


Via Karen Dietz
more...
Rowan Norrie's comment, March 16, 2012 4:02 AM
so true Karen! The most memorable presentation I ever heard was about Harley Davidson. The stage was empty and suddently the space was filled with the roar of a Harley. The speaker then drove onto the stage. Talk about kinesthetic! He told the heartwarming Harley story with ups and downs. When he showed the video of thousands of bikes driving through a town on one of their rallies, there was a lump in my throat.

That presentation must have been about 15 years ago, and I still remember it.

Have a good weekend!
Karen Dietz's comment, March 16, 2012 12:08 PM
What an amazing experience Rowan! Wish I had been there with you to see it myself. Sounds awesome! I've got some talks coming up and my creative juices are flowing :)
Karen Dietz's comment, March 17, 2012 9:19 AM
Thank you Gisele for re-scooping this article! Have a wonderful day :)
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

The Case for Humor

The Case for Humor | Success Leadership | Scoop.it
Here are three powerful reasons why using humor attracts customers and helps communication.

 

This is just a quick post with a powerful message -- don't leave home without your sense of humor!

 

What I appreciate about this article is the reminder to add humor to the business stories you share in your marketing and branding. Because, as the article says, it attracts customers, establishes rapport, and creates alignment. And it makes us smile!

 

All Is Fair In Business

A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read 'BEST DEALS.'

 

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading 'LOWEST PRICES.'

 

The shopkeeper panicked, until he got an idea. He put the biggest sign of all over his own shop. It read: 'MAIN ENTRANCE'

 

See? Now go have more fun :)


Via Karen Dietz
more...
A. Perry Homes's curator insight, July 24, 2014 11:22 PM

This is an innovative idea that an be incorporated in client relations. 

Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

What is Business Storytelling? A Clear Understanding!

What is Business Storytelling? A Clear Understanding! | Success Leadership | Scoop.it

What is Business Storytelling...This video reveals the key difference between traditional storytelling and business storytelling.

 

What a great little video (11 min.) explaining the difference between business storytelling and traditional stories. If ever you wanted a clear understanding of the difference, along with examples, then this is it.

 

The information in this video will greatly help any business know the what and why of biz stories, and assist any story practioner in explaining the difference to clients. Yeah!


Via Karen Dietz
more...
Karen Dietz's comment, March 2, 2012 5:32 PM
Many thanks for re-scooping this Richard! Enjoy the weekend.
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger

The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger | Success Leadership | Scoop.it
What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything ...

 

What a creative post! And I like the 4 points the author makes about crafting  your business stories for maximum impact:

Build your story around real people/characters Include a compelling problem (high stakes) Add drama (contrast, truisms, conflict, etc.) Present new possibilities

 

The author does a great job in giving you specific business examples (sales letters, landing pages, and the like) for the 4 points above.

 

Enjoy this innovative twist on marketing and business narratives.


Via Karen Dietz
more...
No comment yet.
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Distill Your Message to as Few Words as Possible | Inc

Distill Your Message to as Few Words as Possible | Inc | Success Leadership | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.

 

[Sage advice ~ Jeff]


Via Barb Lack, Jeff Domansky, Karen Dietz
more...
Karen Dietz's curator insight, November 28, 2012 6:00 PM

I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this. 


Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed.


So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity.  Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what's most important about those features, and explaining them in the fewest words possible.  Go ahead, write yours down, and get busy crossing things out." 


That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story.


Read more about how to go for simplicity.


Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Five types of leadership storytelling & when to use each

Five types of leadership storytelling & when to use each | Success Leadership | Scoop.it

Just how many types of stories are there? The answer is, as usual, it depends who you ask. Various storytelling aficionados categorize stories in different ways, and there are no hard and fast rules.

 

These 5 broad categories and the examples shared in each are really good and will build a good foundation for leadership storytelling. According to Paul Smith in his forthcoming book on leadership storytelling "Lead With A Story" (August 20112), there are actually 21 different categories/applications for leaders to know about and use.


Via Kim Zinke (aka Gimli Goose), Karen Dietz
more...
No comment yet.
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Case Studies: How to Use Storytelling as a Marketing Power Tool

Case Studies: How to Use Storytelling as a Marketing Power Tool | Success Leadership | Scoop.it
Traditional advertising can get lost in the daily media blitz. Give people what they really love: stories.

 

Yes, absolutely. I like this article because it covers all of the 'why' questions -- about why you would use case studies.  These are really good points showing how they are a powerful marketing tool.

 

The author then shares the 'rules' to follow to create your case study. Well, they are OK as far is it goes. But here are the critical rules that were left out:

Add contrast/drama Add sensory material (the language of the senses) Use conversational language -- avoid business speak!

 

If you miss including these three rules, you will create case studies that are dry dry dry as toast and as boring as watching grass grow. And frankly, boring case studies are the norm in business. I deal with this every single time with my clients.

 

So follow these 'rules', but make your case studies come alive as stories using all the storytelling tools available to you. That's the way to stay out of the quicksand and bring more customers knocking on your door.


Via Karen Dietz
more...
Karen Dietz's comment, March 7, 2012 10:55 AM
Thank you for re-scooping this article! Have a great week -- Karen
Karen Dietz's comment, March 8, 2012 12:42 PM
Thanks Richard and enjoy your upcoming weekend :)
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Using Great Storytelling To Grow Your Business - Fast Company

Using Great Storytelling To Grow Your Business - Fast Company | Success Leadership | Scoop.it
Fast CompanyUsing Great Storytelling To Grow Your BusinessFast CompanyBut last month we all found our way into an acting studio operated by The Actors Institute to learn about storytelling.

 

 


Via Karen Dietz
more...
Karen Dietz's comment, March 6, 2012 12:19 PM
Thank you for the re-scoop Richard!
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Your Brain Can Feel Metaphors

Your Brain Can Feel Metaphors | Success Leadership | Scoop.it

Metaphors enrich language; just think, would you rather listen to a singer with a "silky voice" or just a "pleasant voice"? In evoking the smooth feeling of silk, the phrase associates a physical texture with something that has none.

 

Here's a very quick article with a very important message: metaphors that we use in our biz stories actually help listeners feel what we are sharing about.

 

Wow! This goes hand-in-hand with a recent article I scooped on change that talks about when listeners hear stories they are not only seeing pictures, they are simulating the experience.

 

This article also talks about the neuroscience of a powerful storytelling device: metaphor.

 

Enjoy!


Via Karen Dietz
more...
No comment yet.