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Success Leadership
Creative Leadership for Success, Empowerment & Happiness
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Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Success Leadership | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Your Brain Can Feel Metaphors

Your Brain Can Feel Metaphors | Success Leadership | Scoop.it

Metaphors enrich language; just think, would you rather listen to a singer with a "silky voice" or just a "pleasant voice"? In evoking the smooth feeling of silk, the phrase associates a physical texture with something that has none.

 

Here's a very quick article with a very important message: metaphors that we use in our biz stories actually help listeners feel what we are sharing about.

 

Wow! This goes hand-in-hand with a recent article I scooped on change that talks about when listeners hear stories they are not only seeing pictures, they are simulating the experience.

 

This article also talks about the neuroscience of a powerful storytelling device: metaphor.

 

Enjoy!


Via Karen Dietz
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