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Success Leadership
Creative Leadership for Success, Empowerment & Happiness
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Rescooped by Richard Andrews from Human Resources Management
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Coaching and the New 4Ps of Marketing

Coaching and the New 4Ps of Marketing | Success Leadership | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky, Stefano Principato, Miklos Szilagyi, shawn kelly
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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Success Leadership | Scoop.it

Stories Matter


As a social marketer and social entrepreneur, I am highly aware of the use of narrative and framing in our daily lives. From politics to the marketplace, who sets the narrative and how they set it has great power. It impacts who cares about an issue, what they hear, and what they are willing to do.

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.


Via Karen Dietz
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Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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The Power of Story -- short video

Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections.

 

I love his short video about why stories work so well to make information meaningful and memorable!

 

I share it with you today for 2 reasons:

It looks like it would be a very simple video technique you could use for sharing your own business stories. If you need to demonstrate the power of storytelling in your work, share this video!

 

Hope this video gets your week off to a roaring start.


Via Karen Dietz
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Karen Dietz's comment, April 14, 2012 3:26 PM
Thanks for re-scooping this JD! Have a wonderful weekend :)
Karen Dietz's comment, April 22, 2012 8:57 PM
Thank you for re-scooping this Elena!
Karen Dietz's comment, April 23, 2012 5:35 PM
Thank you for re-scooping this Heiko!
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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Case Studies: How to Use Storytelling as a Marketing Power Tool

Case Studies: How to Use Storytelling as a Marketing Power Tool | Success Leadership | Scoop.it
Traditional advertising can get lost in the daily media blitz. Give people what they really love: stories.

 

Yes, absolutely. I like this article because it covers all of the 'why' questions -- about why you would use case studies.  These are really good points showing how they are a powerful marketing tool.

 

The author then shares the 'rules' to follow to create your case study. Well, they are OK as far is it goes. But here are the critical rules that were left out:

Add contrast/drama Add sensory material (the language of the senses) Use conversational language -- avoid business speak!

 

If you miss including these three rules, you will create case studies that are dry dry dry as toast and as boring as watching grass grow. And frankly, boring case studies are the norm in business. I deal with this every single time with my clients.

 

So follow these 'rules', but make your case studies come alive as stories using all the storytelling tools available to you. That's the way to stay out of the quicksand and bring more customers knocking on your door.


Via Karen Dietz
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Karen Dietz's comment, March 7, 2012 10:55 AM
Thank you for re-scooping this article! Have a great week -- Karen
Karen Dietz's comment, March 8, 2012 12:42 PM
Thanks Richard and enjoy your upcoming weekend :)
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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What is Business Storytelling? A Clear Understanding!

What is Business Storytelling? A Clear Understanding! | Success Leadership | Scoop.it

What is Business Storytelling...This video reveals the key difference between traditional storytelling and business storytelling.

 

What a great little video (11 min.) explaining the difference between business storytelling and traditional stories. If ever you wanted a clear understanding of the difference, along with examples, then this is it.

 

The information in this video will greatly help any business know the what and why of biz stories, and assist any story practioner in explaining the difference to clients. Yeah!


Via Karen Dietz
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Karen Dietz's comment, March 2, 2012 5:32 PM
Many thanks for re-scooping this Richard! Enjoy the weekend.
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger

The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger | Success Leadership | Scoop.it
What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything ...

 

What a creative post! And I like the 4 points the author makes about crafting  your business stories for maximum impact:

Build your story around real people/characters Include a compelling problem (high stakes) Add drama (contrast, truisms, conflict, etc.) Present new possibilities

 

The author does a great job in giving you specific business examples (sales letters, landing pages, and the like) for the 4 points above.

 

Enjoy this innovative twist on marketing and business narratives.


Via Karen Dietz
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Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Success Leadership | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
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Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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7 Attitudes That Make You More Relationship Centric

7 Attitudes That Make You More Relationship Centric | Success Leadership | Scoop.it
Relationships are the new currency, especially now with social media giving us another world to mine and harvest great people, in addition to meeting people in person.

 

Here's some quick food for thought: are you and your business all about relationships -- or all about transactions?


Via Karen Dietz
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How to Create a Life-Changing Presentation

How to Create a Life-Changing Presentation | Success Leadership | Scoop.it
Life-changing presentations share a set of common attributes. In this guest post, John Richardson elaborates on his SPARK method.

 

What a nice recap of the elements that create a compelling presentation -- you know, those presentations that are meaningful to you in some, keep you inspired, and spark action on your part.

 

 


Via Karen Dietz
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Rowan Norrie's comment, March 16, 2012 4:02 AM
so true Karen! The most memorable presentation I ever heard was about Harley Davidson. The stage was empty and suddently the space was filled with the roar of a Harley. The speaker then drove onto the stage. Talk about kinesthetic! He told the heartwarming Harley story with ups and downs. When he showed the video of thousands of bikes driving through a town on one of their rallies, there was a lump in my throat.

That presentation must have been about 15 years ago, and I still remember it.

Have a good weekend!
Karen Dietz's comment, March 16, 2012 12:08 PM
What an amazing experience Rowan! Wish I had been there with you to see it myself. Sounds awesome! I've got some talks coming up and my creative juices are flowing :)
Karen Dietz's comment, March 17, 2012 9:19 AM
Thank you Gisele for re-scooping this article! Have a wonderful day :)
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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The Case for Humor

The Case for Humor | Success Leadership | Scoop.it
Here are three powerful reasons why using humor attracts customers and helps communication.

 

This is just a quick post with a powerful message -- don't leave home without your sense of humor!

 

What I appreciate about this article is the reminder to add humor to the business stories you share in your marketing and branding. Because, as the article says, it attracts customers, establishes rapport, and creates alignment. And it makes us smile!

 

All Is Fair In Business

A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read 'BEST DEALS.'

 

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading 'LOWEST PRICES.'

 

The shopkeeper panicked, until he got an idea. He put the biggest sign of all over his own shop. It read: 'MAIN ENTRANCE'

 

See? Now go have more fun :)


Via Karen Dietz
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A. Perry Homes's curator insight, July 24, 2014 11:22 PM

This is an innovative idea that an be incorporated in client relations. 

Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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The Truth About Storytelling: #1 People not Numbers (aka Emotion not Reason)

The Truth About Storytelling: #1 People not Numbers (aka Emotion not Reason) | Success Leadership | Scoop.it

 

A sparrow knocked over 23,000 dominoes, spoilt a world record attempt, and was shot dead. Public outrage was swift; a tribute website immediately attracted more than 24,000 hits!

For any business or nonprofit that needs to raise money, sell a cause, or enroll people in its mission, then this article clearly demonstrates why & how to focus on the people involved FIRST, not the numbers.

 

I love the points the author makes about giving not being rational, and that we are people not numbers. We don't relate to numbers that well in presentations, but we sure do relate to people.

 

Read the post and gain additional insights.


Via Karen Dietz
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