Success Leadership
177.8K views | +41 today
Follow
Success Leadership
Creative Leadership for Success, Empowerment & Happiness
Your new post is loading...
Your new post is loading...
Rescooped by Richard Andrews from Communication & Leadership
Scoop.it!

The Big Shift in Influence

The Big Shift in Influence | Success Leadership | Scoop.it

Influence is becoming more and more challenging.  It’s hard enough to attract attention, much less retain it or use that attention to shape the behavior of others. And yet, in a world of scarce resources and mounting pressure, the ability to influence others becomes more and more central to the ability to set big things in motion.


Via Kenneth Mikkelsen, Amy Melendez
more...
Sabine Henrichfreise's curator insight, February 25, 2014 7:52 AM

We create influence and trust by accepting our magnificent imperfection ...

Alex Watson's curator insight, February 26, 2014 2:07 PM

Really insightful post about the changing nature of influence and the power of questions

Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

7 Attitudes That Make You More Relationship Centric

7 Attitudes That Make You More Relationship Centric | Success Leadership | Scoop.it
Relationships are the new currency, especially now with social media giving us another world to mine and harvest great people, in addition to meeting people in person.

 

Here's some quick food for thought: are you and your business all about relationships -- or all about transactions?


Via Karen Dietz
more...
No comment yet.
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Change: Viral Business Transformation Through Stories

Change: Viral Business Transformation Through Stories | Success Leadership | Scoop.it


 

Change is in the air and oh, how I love this article about a newer model for getting organizational change done -- Viral Change!

 

When a company starts working with stories, it requires re-thinking current models because the dynamics of storytelling (i.e memory, simulation, conversation, listening, sharing, ethics, etc.) demand different models and implementation strategies. 


Via Karen Dietz
more...
Karen Dietz's comment, March 1, 2012 11:41 AM
Thank you for re-scooping the article! Have a great weekend coming up :)
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Success Leadership | Scoop.it

Stories Matter


As a social marketer and social entrepreneur, I am highly aware of the use of narrative and framing in our daily lives. From politics to the marketplace, who sets the narrative and how they set it has great power. It impacts who cares about an issue, what they hear, and what they are willing to do.

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.


Via Karen Dietz
more...
No comment yet.
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

Business Sense: Storytelling--The Secret Key to Leadership

Business Sense: Storytelling--The Secret Key to Leadership | Success Leadership | Scoop.it

Why storytelling?
Nothing else works.

 

Slides leave listeners dazed. Prose remains unread. Reasons don’t change behavior. When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn’t just better than the other tools. It’s the only thing that works.

 

Thanks to Karen Dietz


Via Karen Dietz
more...
Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you again Gimli :)
Karen Dietz's comment, March 11, 2012 9:24 PM
Thanks Richard!
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
Scoop.it!

The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger

The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger | Success Leadership | Scoop.it
What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything ...

 

What a creative post! And I like the 4 points the author makes about crafting  your business stories for maximum impact:

Build your story around real people/characters Include a compelling problem (high stakes) Add drama (contrast, truisms, conflict, etc.) Present new possibilities

 

The author does a great job in giving you specific business examples (sales letters, landing pages, and the like) for the 4 points above.

 

Enjoy this innovative twist on marketing and business narratives.


Via Karen Dietz
more...
No comment yet.