Success Leadership
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Success Leadership
Creative Leadership for Success, Empowerment & Happiness
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Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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Stories & Ideas for Designers & Art Directors + Entrepreneurs

 Vimeo's Karoline K. explains how stories are integral to understanding your customers so you can design effective solutions (products/services) for them. This is a great video!


Via Karen Dietz
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Karen Dietz's comment, April 24, 2012 10:19 AM
Thanks Richard! Enjoy the day :)
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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Case Studies: How to Use Storytelling as a Marketing Power Tool

Case Studies: How to Use Storytelling as a Marketing Power Tool | Success Leadership | Scoop.it
Traditional advertising can get lost in the daily media blitz. Give people what they really love: stories.

 

Yes, absolutely. I like this article because it covers all of the 'why' questions -- about why you would use case studies.  These are really good points showing how they are a powerful marketing tool.

 

The author then shares the 'rules' to follow to create your case study. Well, they are OK as far is it goes. But here are the critical rules that were left out:

Add contrast/drama Add sensory material (the language of the senses) Use conversational language -- avoid business speak!

 

If you miss including these three rules, you will create case studies that are dry dry dry as toast and as boring as watching grass grow. And frankly, boring case studies are the norm in business. I deal with this every single time with my clients.

 

So follow these 'rules', but make your case studies come alive as stories using all the storytelling tools available to you. That's the way to stay out of the quicksand and bring more customers knocking on your door.


Via Karen Dietz
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Karen Dietz's comment, March 7, 2012 10:55 AM
Thank you for re-scooping this article! Have a great week -- Karen
Karen Dietz's comment, March 8, 2012 12:42 PM
Thanks Richard and enjoy your upcoming weekend :)
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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11 of the Best Customer Service Stories Ever

11 of the Best Customer Service Stories Ever | Success Leadership | Scoop.it

When someone wants to tell you a story about a recent customer experience, it usually tends to be more Tales from the Crypt than Happily Ever After. But that’s not to say good service isn’t out there. Here are 11 companies that will restore your faith – at least temporarily.

 

These short stories are awesome! Heights to aspire too, and certainly great stories to share. Enjoy :)

 

Thank you Gregg Morris for finding this gem!


Via Gregg Morris, Karen Dietz
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Karen Dietz's comment, March 13, 2012 4:27 PM
I hope this article brings you healthy traffic Richard! Thanks for re-scooping. I'm sure Gregg thanks you too :)