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Creative Leadership for Success, Empowerment & Happiness
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Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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Distill Your Message to as Few Words as Possible | Inc

Distill Your Message to as Few Words as Possible | Inc | Success Leadership | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.

 

[Sage advice ~ Jeff]


Via Barb Lack, Jeff Domansky, Karen Dietz
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Karen Dietz's curator insight, November 28, 2012 6:00 PM

I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this. 


Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed.


So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity.  Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what's most important about those features, and explaining them in the fewest words possible.  Go ahead, write yours down, and get busy crossing things out." 


That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story.


Read more about how to go for simplicity.


Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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21 Ways to Create Compelling Content When You Don’t Have a Clue

21 Ways to Create Compelling Content When You Don’t Have a Clue | Success Leadership | Scoop.it

From Karen:

We all get stuck sometimes coming up with new business stories we can share on our blogs, in our presentations, in our websites, newsletters, and the like. So what to do? Follow these ideas to get your story juices flowing again. Thank you fellow curator Michele Smorgon for this article!

 

By Danny Iny - http://bit.ly/xF6Hkm 


Via maxOz, Karen Dietz
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Karen Dietz's comment, February 24, 2012 11:42 AM
Beth -- I checked out your post and LOVE it! Glad this infographic and article got you so inspired. I've bookmarked you blog post for future reference for when I get stuck too! And Michele -- thanks once again for originally finding and sharing the infograpahic!
maxOz's comment, February 24, 2012 2:54 PM
Yes indeed I love your post Beth and thanks Karen for being the conduit, and sharing this xxx
Karen Dietz's comment, February 24, 2012 4:01 PM
My pleasure and Beth, I don't know if you follow Michele's scoops but they are great.
Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Success Leadership | Scoop.it

Stories Matter


As a social marketer and social entrepreneur, I am highly aware of the use of narrative and framing in our daily lives. From politics to the marketplace, who sets the narrative and how they set it has great power. It impacts who cares about an issue, what they hear, and what they are willing to do.

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.


Via Karen Dietz
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Rescooped by Richard Andrews from Just Story It! Biz Storytelling
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The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger

The Downton Abbey Guide to Irresistible Narrative Marketing | Copyblogger | Success Leadership | Scoop.it
What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything ...

 

What a creative post! And I like the 4 points the author makes about crafting  your business stories for maximum impact:

Build your story around real people/characters Include a compelling problem (high stakes) Add drama (contrast, truisms, conflict, etc.) Present new possibilities

 

The author does a great job in giving you specific business examples (sales letters, landing pages, and the like) for the 4 points above.

 

Enjoy this innovative twist on marketing and business narratives.


Via Karen Dietz
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