Be honest. Do your eyes glaze over when you read another article about trust? Does it feel too fuzzy, an exercise in fog-sculpting? Does it feel full of make-nice exhortations, but short on specifics?
Well, you’re not wrong. The fact is, a great deal of what’s written about in the public press is, frankly, nonsense. That’s “nonsense” technically speaking – as in, there’s clearly something there, but it isn’t put together in a way that makes sense.
But it doesn’t have to be that way. It’s possible to describe trust in a way that is clear, commonsensical, and allows for sensible business discussions about things like processes and economics.
Via Roger Francis