Succesful B2B Marketing Tactics and Strategies
543 views | +0 today
Follow
Succesful B2B Marketing Tactics and Strategies
Discover different ways companies are driving B2B results online
Curated by Ken Horst
Your new post is loading...
Your new post is loading...
Scooped by Ken Horst
Scoop.it!

4 Common Mistakes that could be KILLING your Lead-To-Customer Conversion Rate

4 Common Mistakes that could be KILLING your Lead-To-Customer Conversion Rate | Succesful B2B Marketing Tactics and Strategies | Scoop.it
To improve your timing: Test your email marketing frequency rates to ensure your email timing is spot-on. Use marketing automation tools to send the right information at the right point in the sales cycle.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

The Decision-Making Funnel, Stage 1: Awareness

The Decision-Making Funnel, Stage 1: Awareness | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.
more...
No comment yet.
Rescooped by Ken Horst from B2B Social Media Marketing
Scoop.it!

Inbound Marketing to the B2B Buying Cycle

Inbound Marketing to the B2B Buying Cycle | Succesful B2B Marketing Tactics and Strategies | Scoop.it
When people find your business on the internet, they begin a process of discovery, trust building and risk assessment with your company.

 

Effectively using Inbound Marketing to respond to a B2B Buying Cycle is not about hitting home runs. It’s about the daily grind of hitting singles and doubles. It’s a war of attrition.

 

This, in a nutshell, is how you can use inbound marketing along your prospect’s B2B buying cycle.

Via Sam Wee
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

7 Tips for Webinar Success

7 Tips for Webinar Success | Succesful B2B Marketing Tactics and Strategies | Scoop.it

Webinars are a great way to engage with customers and prospects and  generate leads. 

 

These tips help insure your next webinar exceeds attendee expectations and delivers even more high quality leads.

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

4 Ways Google+ Hangouts Can Increase B2B Productivity

4 Ways Google+ Hangouts Can Increase B2B Productivity | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Four innovative ways to utilize Google+ Hangouts to increase productivity within your organization.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

LinkedIn Company Page Checklist for B2B Marketing

LinkedIn Company Page Checklist for B2B Marketing | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Marketing Your B2B Company Page on LinkedIn is a powerful way to reach millions of professionals and potential customers.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

When and How to Run A/B and Multivariate Testing for your website | Web SEO Analytics

When and How to Run A/B and Multivariate Testing for your website | Web SEO Analytics | Succesful B2B Marketing Tactics and Strategies | Scoop.it
A/B and multivariate testing (MVT) are used to help website owners determine the most effective marketing strategies for their products.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Why Social Media Works for B2B Companies

Why Social Media Works for B2B Companies | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Originally posted on Pre-Commerce.com Background One of the things I've learned from years of working with companies that sell products and services to...
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

LinkedIn prices stock offer at $71 per share

LinkedIn prices stock offer at $71 per share | Succesful B2B Marketing Tactics and Strategies | Scoop.it
LinkedIn has priced a secondary offering of 8.8 million shares at $71 apiece.The online professional networking service said Wednesday that most of the shares will be sold by employees and early backers.
more...
No comment yet.
Rescooped by Ken Horst from The Ultimate Job Seekers Resource Guide
Scoop.it!

Google’s Chief Works to Trim a Bloated Ship

Google’s Chief Works to Trim a Bloated Ship | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Larry Page returned to the helm of Google to find it bloated, unwieldy and hard to move quickly. He’s working to change all that.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

In Tough Times, Cash-Strapped Consumers Shift Brands, as Ads Shift to Cheaper Digital | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

In Tough Times, Cash-Strapped Consumers Shift Brands, as Ads Shift to Cheaper Digital | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Succesful B2B Marketing Tactics and Strategies | Scoop.it
The dismal economy is slicing into spendable income, and this is causing a shift in brand choices to cheaper options, as more ads move over to cheaper digital venues...
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

MediaPost Publications Google+ Pages for Business: What You Need to Know 11/08/2011

Google+ Pages for Business: What You Need to Know -

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] | Succesful B2B Marketing Tactics and Strategies | Scoop.it
The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing -- can you guess which one is winning?
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC]

Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC] | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Next time you pen an email subject line, think twice about the words you're using.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

60 Effective Examples of Call to Action Buttons

60 Effective Examples of Call to Action Buttons | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Creating an effective website is highly important in the success of a business. In any type of online businesses, the websites act as a tool of communication between the company and the customers.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Can B2Bs Use Social Media to Improve Marketing Effectiveness? - B2B Marketing

Can B2Bs Use Social Media to Improve Marketing Effectiveness? - B2B Marketing | Succesful B2B Marketing Tactics and Strategies | Scoop.it
A social media study shows that B2Bs are catching up and even surpassing B2Cs in use of social when it comes to marketing effectiveness. Do you fit the trend?
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

The Anatomy of a Perfect Marketing Dashboard [Infographic] - B2B Marketing

The Anatomy of a Perfect Marketing Dashboard [Infographic] - B2B Marketing | Succesful B2B Marketing Tactics and Strategies | Scoop.it
A visual guide to help you create the best marketing dashboards for your organization, using the metrics that matter most for better decision making.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Top 25 Performance Marketing Influencers - Infographic

Top 25 Performance Marketing Influencers - Infographic | Succesful B2B Marketing Tactics and Strategies | Scoop.it

The list was compiled by using a proprietary formula designed to determine blog influence, re-tweet frequency, citations by other influential bloggers and related factors measuring the impact of the top 400 thought leaders

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

10 Tactics for Phenomenal B2B Webinar Registrations

10 Tactics for Phenomenal B2B Webinar Registrations | Succesful B2B Marketing Tactics and Strategies | Scoop.it
As a B2B marketing professional you know that webinars are an excellent marketing technique that can generate a phenomenal amount of new leads.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Over 25 FREE Must-Have B2B Marketing Books, Magazines, Courses, Tools and Conferences - B2B Marketing

Over 25 FREE Must-Have B2B Marketing Books, Magazines, Courses, Tools and Conferences - B2B Marketing | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Check out these must-have B2B Marketing Books, Magazines, Courses, Tools and Conferences to keep up to date on the latest trends and developments in marketing...
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Using Editorial Calendars in B2B Content Marketing

Using Editorial Calendars in B2B Content Marketing | Succesful B2B Marketing Tactics and Strategies | Scoop.it
This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person's intentions.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Web Sites - Five Defining Features of Landing Pages 3.0 : MarketingProfs Article

Web Sites - Five Defining Features of Landing Pages 3.0 : MarketingProfs Article | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Web Sites - A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages ...
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

40 Epic Marketing Insights From Google [Data]

40 Epic Marketing Insights From Google [Data] | Succesful B2B Marketing Tactics and Strategies | Scoop.it
Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Grab Your Email Subscribers' Attention In Less Than Eight Seconds

Grab Your Email Subscribers' Attention In Less Than Eight Seconds | Succesful B2B Marketing Tactics and Strategies | Scoop.it

Grab Your Email Subscribers' Attention In Less Than Eight Seconds 

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Using Algorithmic Content Curation to Power Marketing Automation

Using Algorithmic Content Curation to Power Marketing Automation | Succesful B2B Marketing Tactics and Strategies | Scoop.it
The B2B buying process has fundamentally changed.
more...
No comment yet.