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Social Media Marketing and its Current Importance

Social Media Marketing and its Current Importance | Succeed in business | Scoop.it

When people follow your business pages in Facebook or your account in Twitter, they are also likely to get to visit your company website, and even encourage their friends to visit.

 

That makes social media marketing a very important tool for lead generation. In addition, search engines now give more ranking points to websites that have an upright presence in social media. This is good because most of the traffic that you will get in your website will come from people starting off with search engine queries....


Via Jeff Domansky
David G Boyes's insight:

Social media marketing is the way forward for most businesses. Will they engage? Or will they resist? 

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Jeff Domansky's curator insight, May 9, 2013 1:59 PM

How content marketing can pay back in stronger SEO and traffic to your website.

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Hop Aboard the Mobile Marketing Train

Hop Aboard the Mobile Marketing Train | Succeed in business | Scoop.it
If you have not already, now is the time to go mobile. There are 7 billion people on the planet, and 6 billion of them use a smartphone. Mobile internet usage has settled into a secure role in the daily lives of a majority of the global population.
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Rescooped by David G Boyes from Public Relations & Social Media Insight
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A DIY Guide to Making a Professional Business Video | Business 2 Community

A DIY Guide to Making a Professional Business Video | Business 2 Community | Succeed in business | Scoop.it

Quality is of paramount importance when producing a video for your business. A lackluster production, or just a poorly inspired concept for either a training or a sales enablement video can mean more than just a lost opportunity for business or growth, it can also be a public relations liability. Case in point is the now infamous Star Trek inspired training video created by the Internal Revenue Service. Produced to the tune of a 60 thousand dollar tax payer funded price tag, that video should serve as the gold standard of what NOT to do when creating internal training videos or marketing collateral that uses video....


Via Jeff Domansky
David G Boyes's insight:

VIDEO is a key component of the digital marketing mix, especially if it is posted on Youtube and embedded on a website, thereby enhancing SEO performance.

Good advice here. I particularly like the information regarding audio quality. There is no bigger turn-off in a corporate – or any other – video than poor sound.

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Jeff Domansky's comment, May 7, 2013 1:58 PM
Totally agree David. Audio quality makes the difference between OK and great!
Evgeniy Beloshytskiy's curator insight, May 8, 2013 3:24 AM

Бизнес-видео своими руками - отличный набор рекомендаций для тех, кто не может нанять профессиональную студию.

Billee's curator insight, May 8, 2013 10:30 AM

Always useful to think of additional ways to connect to the community through tech.

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Is social media out of control? - Dave Thackeray

Is social media out of control? - Dave Thackeray | Succeed in business | Scoop.it
Fitting this should have been the gambit posed to me as a panellist on BBC One's Big Questions last Sunday. Here's my take. (Is social media out of control..?
David G Boyes's insight:

Well, is it?

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Social Media – Is It About Destination Or Experience? | Business 2 Community

Social Media – Is It About Destination Or Experience? | Business 2 Community | Succeed in business | Scoop.it

If you are a marketer, you have to read Brian Solis’s post from yesterday, “Social Media as the Next Web“.


Via Alessandro Rea
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How to get more followers on twitter

How to get more followers on twitter | Succeed in business | Scoop.it

How to get more followers on twitter...


Via John van den Brink, Ivo Nový, Alessandro Rea
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Rescooped by David G Boyes from Public Relations & Social Media Insight
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Social Media Marketing and its Current Importance

Social Media Marketing and its Current Importance | Succeed in business | Scoop.it

When people follow your business pages in Facebook or your account in Twitter, they are also likely to get to visit your company website, and even encourage their friends to visit.

 

That makes social media marketing a very important tool for lead generation. In addition, search engines now give more ranking points to websites that have an upright presence in social media. This is good because most of the traffic that you will get in your website will come from people starting off with search engine queries....


Via Jeff Domansky
David G Boyes's insight:

Social media marketing is the way forward for most businesses. Will they engage? Or will they resist? 

more...
Jeff Domansky's curator insight, May 9, 2013 1:59 PM

How content marketing can pay back in stronger SEO and traffic to your website.

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Incorporate social media into your SEO

Take up collective wireless communication into your seo http://t.co/Pnwr1Dsh5K
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Google Penalties: The Mistakes To Avoid That Can Get Your Site De-Indexed

Google Penalties: The Mistakes To Avoid That Can Get Your Site De-Indexed | Succeed in business | Scoop.it

Robin Good: If your site has suddenly disappeared from search engine result pages you may likely have overlooked one of these 17 typical mistakes, that can get your site de-indexed in matter of seconds.

 

Nothing new under the sun in this list, but always a good reminder to look at if you are new to web publishing or if you have been recently penalized and are wondering what you may have done wrong.


From the article intro by Eric Siu: "...unnatural link acquisition isn’t the only way to get banned by Google. There are actually quite a few more. If you are new to SEO, let this be a warning.

 

If you are a seasoned SEO, let this be a reminder—or a crib sheet you can forward to anyone who is suggesting you do WHATEVER it takes to rank them.

 

Here’s a list of absolute “don’ts” where ranking is concerned."

 

Good reminder for everyone. 7/10

 

Full article: http://www.searchenginejournal.com/17-ways-to-get-de-indexed/53537/

 

 


Via Robin Good, Jimun Gimm
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How To Integrate Live Tweets Into Your Presentations | Edudemic

How To Integrate Live Tweets Into Your Presentations | Edudemic | Succeed in business | Scoop.it

I’ve seen plenty of presentations that try to incorporate social media, polling, and other interactive tools. It’s all an effort to engage the audience and keep the conversation going. But usually these presentations don’t do it right.

 

Lucky, there is a new tool that’s designed to incorporate live tweets into your presentation.

 

It’s called SAP Web 2.0 it’s as simple to use as PowerPoint. In fact, you just add in a slide that is supplied to you and that’s it. Quite simple. Click here to check out the instructions page on how to use SAP Web 2.0.

 

by Jeff Dunn

 


Via Ivo Nový, Alessandro Rea
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Thomas Wooldridge's comment, April 5, 2013 9:49 AM
this is really amazing. real time results
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Good advice for life and business

Good advice for life and business | Succeed in business | Scoop.it

Infographics on being creative in life and inspiration with top 29 ways to be creative on success and startup exploring and researching ideas and concept...


Via Dr. Susan Bainbridge, Jim Doyle, Jimun Gimm
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Elisa Vivancos's comment, December 22, 2012 3:46 AM
http://allinfographics.org/top-29-best-ways-to-stay-creative-in-life-inspirational
Kathy Jordan's curator insight, February 10, 2013 11:27 AM

I need motivation to stay creative and this infographic by @all_infographic is a winner.

Ana Gea's curator insight, March 19, 2013 9:03 PM

Most importantly- Have fun & Finish something.