Many of today's AAA titles are striving to become transmedia hits, and at GDC Online, 343 Industries explained how the Halo franchise leveraged its comics, animated shorts, and more to sustain its long-term success.
Many of today's top franchises have expanded into comic books, animated shorts, and other forms of media, and one series that's particularly excelled in the transmedia space is Microsoft's Halo.
The series' numerous novels, comics, and live action videos have helped it become one of the biggest franchises of the last two generations, and at last month's GDC Online, two of the men behind Halo 4 outlined the powerful influence of these transmedia products.
343 Industries' Armando Troisi and Kevin Grace noted that Halo's supplementary products over the past several years have dramatically boosted player engagement with the franchise, as they give consumers additional channels through which they can explore the series' universe and characters.
Via Gary Hayes