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Building Transmedia Worlds. Video: Managing Halo 's transmedia empire

Building Transmedia Worlds. Video: Managing  Halo 's transmedia empire | SUB - Storytelling Underground Based | Scoop.it
Many of today's AAA titles are striving to become transmedia hits, and at GDC Online, 343 Industries explained how the Halo franchise leveraged its comics, animated shorts, and more to sustain its long-term success.

Many of today's top franchises have expanded into comic books, animated shorts, and other forms of media, and one series that's particularly excelled in the transmedia space is Microsoft's Halo.

The series' numerous novels, comics, and live action videos have helped it become one of the biggest franchises of the last two generations, and at last month's GDC Online, two of the men behind Halo 4 outlined the powerful influence of these transmedia products.

343 Industries' Armando Troisi and Kevin Grace noted that Halo's supplementary products over the past several years have dramatically boosted player engagement with the franchise, as they give consumers additional channels through which they can explore the series' universe and characters.


Via Gary Hayes
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The New Storytelling Frontier

The New Storytelling Frontier | SUB - Storytelling Underground Based | Scoop.it
It's no wonder that studios, videogame companies, and large brand-holders are beginning to realize that an investment in an intellectual property must have a return from multiple media platforms.

Via Simon Staffans
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Simon Staffans's curator insight, June 5, 2013 1:28 PM

Transmedia into the mainstream.

Alex De Turris's comment, June 6, 2013 10:58 AM
Totally.
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Personal Branding: la tua unicità è la chiave per il successo

Presentazione sui concetti fondamentali del Personal Branding utilizzata durante Ca' Foscari Digital Week dell'8 maggio 2013 a Venezia. Download: http://www.ses

Via Claudio Gentile
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Claudio Gentile's curator insight, May 22, 2013 6:55 AM

La tua unicità sarà il tuo successo

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Talking transmedia | Simon Staffans // Developing Media

Talking transmedia | Simon Staffans // Developing Media | SUB - Storytelling Underground Based | Scoop.it
Transmedia. It's like that word that you know should fit perfectly to describe what you're trying to convey, and you know what letter it starts with, but there's just no way that you can remember it right now.
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How about Toronto?? 'Arrested Development' bana...

How about Toronto?? 'Arrested Development' bana... | SUB - Storytelling Underground Based | Scoop.it
Netflix has tried to reposition itself as online HBO instead of online Blockbuster, and now they're taking the hype for new episodes of 'Arrested Development' on the road. (How about Toronto??
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How cross-media storytelling is about to change the way that we consume and interact with content

How cross-media storytelling is about to change the way that we consume and interact with content | SUB - Storytelling Underground Based | Scoop.it
Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling. The ...
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Blurring Lines Between Video Ads and Content

Blurring Lines Between Video Ads and Content | SUB - Storytelling Underground Based | Scoop.it
Pepsi and Nissan's video content isn't about advertising or product pitches. Their content is about telling stories. (Nice piece from the Nissan US team about transmedia video content.
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Organizations and transmedia – making sense | Simon Staffans ...

I just read a great post by James Carter over on ArtsFWD, where he very correctly identified the benefits for arts organizations when it comes to using transmedia storytelling methods to find new ways to market their projects, ...
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Walking Dead vs. Game of Thrones | sub - storytelling underground ...

Walking Dead vs. Game of Thrones | sub - storytelling underground ... | SUB - Storytelling Underground Based | Scoop.it
In this sense the game is very effective to “enlarge” the horizon of the Tv series, in fact you follow the main story but you embody a small character, in the specific i chose to be a nobleman of House Stark, and with your own ...
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Learn Do Share - how to run a transmedia storysprint

Learn Do Share - how to run a transmedia storysprint | SUB - Storytelling Underground Based | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, February 22, 2013 2:43 AM

Interesting concept - storysprinting transmedia storybuilding. 

Minna Kilpeläinen's curator insight, February 22, 2013 4:08 PM

Collabiration is the key. By these steps it is easier.

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Framestore, Razorbill to collaborate on transmedia novel - Screen International

Framestore, Razorbill to collaborate on transmedia novel - Screen International | SUB - Storytelling Underground Based | Scoop.it
Framestore, Razorbill to collaborate on transmedia novel Screen International Academy Award-winning special effects group Framestore has announced it will collaborate with Razorbill, an imprint of Penguin Young Readers Group, on a transmedia novel.
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Enhanced eBooks: The Transmedia Platform of Choice?

Enhanced eBooks: The Transmedia Platform of Choice? | SUB - Storytelling Underground Based | Scoop.it
Transmedia authors need to take a serious look at what enhanced ebooks can do for their projects. Tablet- and smartphone-based stories have the potential to overcome a significant number of usability issues facing transmedia narrative designers.

Via Simon Staffans
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Simon Staffans's curator insight, February 11, 2013 12:37 PM

Interesting post on one of the areas most suitable for transmedia - e-books.

Jeni Mawter's curator insight, February 11, 2013 8:20 PM

Fully agree that ebooks are one marvellous plaform to tell multi-platform stories.

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Women of Transmedia

Women of Transmedia | SUB - Storytelling Underground Based | Scoop.it
Liz Nord profiles eight of the trailblazing women she's learned from while making her own transmedia documentary.

Via The Digital Rocking Chair
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Ina Fichman's comment, January 31, 2013 7:50 AM
Ana Serrano- Canadian Film Centre Media Lab- is a trailblazer
Angela Antle's curator insight, January 31, 2013 9:36 AM

The future of storytelling looks bright!

 

Maribel Bañares's comment, February 1, 2013 3:08 PM
Thanks a lot for this post , Women and Transmedia, future educational learning
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Interview: Web Tools for Interactive Storytelling

Interview: Web Tools for Interactive Storytelling | SUB - Storytelling Underground Based | Scoop.it
In this week’s blog on the topic of interactive documentaries, guest editor Paulina Tervo decided to look into some of the web tools for documentary makers wishing to create interactive stories.

Via Simon Staffans
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Simon Staffans's curator insight, January 27, 2013 1:39 AM

Paulina takes a look at tools for storytelling, with a focus on Klynt.

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Social Media Wars Told in 'Game of Thrones' Style [INFOGRAPHIC]

Social Media Wars Told in 'Game of Thrones' Style [INFOGRAPHIC] | SUB - Storytelling Underground Based | Scoop.it

Brian Anthony Hernandez:  "Social networks often put up their defenses against opposing social platforms. The social media wars are detailed in this Game of Thrones-themed infographic."


Via The Digital Rocking Chair, Claudio Gentile
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Sandrine Delage (Borgé)'s curator insight, June 3, 2013 3:24 PM

Très drôle et instructif pour ceux qui aiment "Game of Thrones"

Fabio Gaist's comment, June 4, 2013 4:35 AM
Thanks. Shared on FB TW and LK!
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NYWIFT | Writing Fiction for Transmedia and Cross-Platform Entertainment

NYWIFT | Writing Fiction for Transmedia and Cross-Platform Entertainment | SUB - Storytelling Underground Based | Scoop.it
Today’s new technology platforms have created a growing industry for writers. Some of today’s most exciting... (Excited about latest #StarTrek movie?
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Transmedia Storytelling | MIT Technology Review

Transmedia Storytelling | MIT Technology Review | SUB - Storytelling Underground Based | Scoop.it
Moving characters from books to films to video games can make them stronger and more compelling. (#Transmedia Storytelling?
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Here Are the 5 Things That Make a Good Transmedia Project ...

Here Are the 5 Things That Make a Good Transmedia Project ... | SUB - Storytelling Underground Based | Scoop.it
Now that the National Film Board of Canada is not the only big player in the game of transmedia storytelling (outside of the branding world, of course), the Tribeca Film Institute, Mozilla and more are eager to put their money ...
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Tribeca Film Festival Recognizes Transmedia - New York Times

Tribeca Film Festival Recognizes Transmedia - New York Times | SUB - Storytelling Underground Based | Scoop.it
New York Times Tribeca Film Festival Recognizes Transmedia New York Times Visitors to “A Journal of Insomnia,” part of the Storyscapes section of the forthcoming Tribeca Film Festival, will set up an appointment and, at the agreed-upon hour,...
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TYPE:RIDER Video game, documentary and transmedia - Trendscape Blog - Industry Research - About - Canada Media Fund

TYPE:RIDER Video game, documentary and transmedia - Trendscape Blog - Industry Research - About - Canada Media Fund | SUB - Storytelling Underground Based | Scoop.it
A hybrid #transmedia "gamedocumentary". Type:Rider #Storytelling for the digital age http://t.co/huZLLoQNzX
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | SUB - Storytelling Underground Based | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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The Transmedia Secret of Secret Cinema - Huffington Post

The Transmedia Secret of Secret Cinema - Huffington Post | SUB - Storytelling Underground Based | Scoop.it
The Transmedia Secret of Secret Cinema Huffington Post The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins.
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Defiantly transmedia: Syfy's Mark Stern talks about Defiance and ...

Defiantly transmedia: Syfy's Mark Stern talks about Defiance and ... | SUB - Storytelling Underground Based | Scoop.it
Syfy's Marc Stern talks transmedia and how the world of Defiance is ready to make the multi-platform jump.
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The North Face | sub – storytelling underground based

The North Face | sub – storytelling underground based | SUB - Storytelling Underground Based | Scoop.it
sub – storytelling underground based. creating and declining transmedia format ... The exploit of Felix Baumgartner has completely draw the attention of whom, like myself, is interested in unconventional marketing.
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Talking Transmedia, Writing & Halo 4 with Armando Troisi

Talking Transmedia, Writing & Halo 4 with Armando Troisi | SUB - Storytelling Underground Based | Scoop.it
Last Saturday, the Vancouver International Film Centre gathered together several world-renowned game designers and artists for the annual Vancouver Game Design Expo, to talk about the art of making video games.
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C4's Utopia transmedia series focuses on consumer data issues - The Drum

C4's Utopia transmedia series focuses on consumer data issues - The Drum | SUB - Storytelling Underground Based | Scoop.it
C4's Utopia transmedia series focuses on consumer data issues
The Drum
C4's Utopia transmedia series focuses on consumer data issues. C4's Utopia transmedia series focuses on consumer data issues.
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