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The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes

The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes | Styles Of Shoes I Want | Scoop.it
Stories live in the hearts of humans and should be at the core of every business. Here's how to take a page out of Toms founder Blake Mycoskie's...

Via Karen Dietz
Daren Hartle's insight:

Fits jeans and short pants

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judycurtis's curator insight, August 7, 2013 10:25 AM

Karen Dietz' insight on the article and the new "storydoing" buzzword: If you're building a new company, you have the chance to integrate "storydoing" from the very beginning -- (likely this will evolve and morph as the company matures). With an established company, match the corporate culture with the marketing/branding and make a stand.

Karen Dietz's comment, August 8, 2013 2:49 PM
Thanks Judy! Have a great week :)
Amanda Wall's curator insight, October 8, 9:52 PM

This article is the Toms story. It follows Toms shoes from day one, through their campaigns, and what has made them into the successful company they are today.

 

I think that the information provided in the article is important in the aspect of brand image and credibility. Customers like to know where their products came from, how they started and where they are headed. Storytelling is important to the Public Relations and Advertising industry as it allows customers to connect, communicate with their beloved brands and feel as though they are apart of something bigger than themselves. 

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Stylish Womens & Mens Shoes Atlantic City | Allen's Shoes

Stylish Womens & Mens Shoes Atlantic City | Allen's Shoes | Styles Of Shoes I Want | Scoop.it
At Allen's Shoes In Atlantic City, we provide stylish and top quality men and women shoes at very affordable prices including slip resistant shoes and more.
Daren Hartle's insight:

Everyday we can't say no to footwares. We use it anywhere we go. One of the assets of being sexy and macho is the shoes you wear. Be sure to get the stylish and comfy one.

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USF Researchers to release results of a two year study on whether TOMS shoes giveaways work

USF Researchers to release results of a two year study on whether TOMS shoes giveaways work | Styles Of Shoes I Want | Scoop.it

Via University of San Francisco
Daren Hartle's insight:

I also like Toms shoes because it's comfortable to wear

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University of San Francisco's curator insight, June 25, 2013 12:35 PM

[via Fast Company]

Amanda Wall's curator insight, September 27, 11:09 PM

Currently in class we are working on an assignment regarding for-profit and non-profit organizations. But what do you classify a for-profit company that successfully generates profit while also donating a pair of shoes for every one sold "one-for-one." I call it TOMS. 

 

This spring, TOMS gave away their 10 millionth pair of shoes. "Within the next 18 to 24 months," Blake Mycoskie, founder of TOMS says, "we expect we'll have given away 10 million more." TOMS has redefined the word "charity" with their strategic marketing and advertising plans.  However, there has been some discretion regarding them interfering with local businesses in the third-world countries they support. TOMS have been accused of taking away business from these locally owned companies. However, these local companies aren't supporting their own people regarding the issue at hand, in this case footwear. TOMS has found a smart solution for the footwear issue because unfortunately people in third-world countries can't support their own economy. 

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1960s Shoes

1960s Shoes | Styles Of Shoes I Want | Scoop.it
Simply gorgeous 1960s stilettos in off-white and nude leather. The shoes feature pointed toes and amazing nude straps with cutouts on each side and

Via etsyspot
Daren Hartle's insight:

The1960s shoe has come back

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Rescooped by Daren Hartle from Just Story It Biz Storytelling
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The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes

The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes | Styles Of Shoes I Want | Scoop.it
Stories live in the hearts of humans and should be at the core of every business. Here's how to take a page out of Toms founder Blake Mycoskie's...

Via Karen Dietz
Daren Hartle's insight:

Fits jeans and short pants

more...
judycurtis's curator insight, August 7, 2013 10:25 AM

Karen Dietz' insight on the article and the new "storydoing" buzzword: If you're building a new company, you have the chance to integrate "storydoing" from the very beginning -- (likely this will evolve and morph as the company matures). With an established company, match the corporate culture with the marketing/branding and make a stand.

Karen Dietz's comment, August 8, 2013 2:49 PM
Thanks Judy! Have a great week :)
Amanda Wall's curator insight, October 8, 9:52 PM

This article is the Toms story. It follows Toms shoes from day one, through their campaigns, and what has made them into the successful company they are today.

 

I think that the information provided in the article is important in the aspect of brand image and credibility. Customers like to know where their products came from, how they started and where they are headed. Storytelling is important to the Public Relations and Advertising industry as it allows customers to connect, communicate with their beloved brands and feel as though they are apart of something bigger than themselves. 

Rescooped by Daren Hartle from whats been spotted on etsy today?
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1950s Vintage Shoes

1950s Vintage Shoes | Styles Of Shoes I Want | Scoop.it
A pristine pair of neutral tan heeled loafers with a gorgeous front buckle detail. In excellent vintage condition inside and out. Maker:

Via etsyspot
Daren Hartle's insight:

The 1950s vintage shoes had been revived and I kinda more like it

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