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USF Researchers to release results of a two year study on whether TOMS shoes giveaways work

USF Researchers to release results of a two year study on whether TOMS shoes giveaways work | Styles Of Shoes I Want | Scoop.it

Via University of San Francisco
Daren Hartle's insight:

I also like Toms shoes because it's comfortable to wear

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Stylish Womens & Mens Shoes Atlantic City | Allen's Shoes

Stylish Womens & Mens Shoes Atlantic City | Allen's Shoes | Styles Of Shoes I Want | Scoop.it
At Allen's Shoes In Atlantic City, we provide stylish and top quality men and women shoes at very affordable prices including slip resistant shoes and more.
Daren Hartle's insight:

Everyday we can't say no to footwares. We use it anywhere we go. One of the assets of being sexy and macho is the shoes you wear. Be sure to get the stylish and comfy one.

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USF Researchers to release results of a two year study on whether TOMS shoes giveaways work

USF Researchers to release results of a two year study on whether TOMS shoes giveaways work | Styles Of Shoes I Want | Scoop.it

Via University of San Francisco
Daren Hartle's insight:

I also like Toms shoes because it's comfortable to wear

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1960s Shoes

1960s Shoes | Styles Of Shoes I Want | Scoop.it
Simply gorgeous 1960s stilettos in off-white and nude leather. The shoes feature pointed toes and amazing nude straps with cutouts on each side and

Via etsyspot
Daren Hartle's insight:

The1960s shoe has come back

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Rescooped by Daren Hartle from Just Story It Biz Storytelling
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The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes

The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes | Styles Of Shoes I Want | Scoop.it
Stories live in the hearts of humans and should be at the core of every business. Here's how to take a page out of Toms founder Blake Mycoskie's...

Via Karen Dietz
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Fits jeans and short pants

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Karen Dietz's curator insight, August 6, 2013 12:10 PM

"Storydoing" is the latest buzz word in business storytelling and this article by Ty Montague talks about TOMS shoes as a great example of a "storydoing" company.


"Storydoing" is embodying your business stories, where your business stories are part of the DNA of your company. In other words, storytelling is a core competence, and experienced as 'walking your talk'.


Montague is a veteran of the marketing and advertising worlds. And truly, storytelling has been turning that profession on its head. Organizational development folks have for years been working in the trenches bringing storytelling and business actions -- including those of marketing and advertising -- together so people inside and outside the company experience an integrated whole. But it is hard hard hard and the number of companies who have done this are still few and far between. But progress is being made, slow but sure.


The take aways from this article?

  1. If you are building a brand new company, it's a lot easier to be a "storydoing" company because you can integrate stories into the very fabric of the company from original idea to founding. What is not clear is if "storydoing" can last throughout the business's life cycle, or how "storydoing" morphs and changes as companies mature.
  2. If you are an established company, if marketing/branding professionals are coming to you saying "We've got to walk our talk more", listen to them. Then start doing the heavy lifting to match your culture and marketing/branding together. Or suffer the consequences!


Montague's recent study about "storydoing" companies includes companies that are still paying lip service to embedding storytelling as a core competence into their culture as a strategic imperative. So there's a ton of work to do.


That's the good news, too! I see plenty of work to keep us story professionals busy :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

judycurtis's curator insight, August 7, 2013 7:25 AM

Karen Dietz' insight on the article and the new "storydoing" buzzword: If you're building a new company, you have the chance to integrate "storydoing" from the very beginning -- (likely this will evolve and morph as the company matures). With an established company, match the corporate culture with the marketing/branding and make a stand.

Karen Dietz's comment, August 8, 2013 11:49 AM
Thanks Judy! Have a great week :)
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1950s Vintage Shoes

1950s Vintage Shoes | Styles Of Shoes I Want | Scoop.it
A pristine pair of neutral tan heeled loafers with a gorgeous front buckle detail. In excellent vintage condition inside and out. Maker:

Via etsyspot
Daren Hartle's insight:

The 1950s vintage shoes had been revived and I kinda more like it

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