The power of EVE Online doesn’t come from scripted missions or a predetermined storyline, but the interactions between the players in the massive sandbox that CCP has created. Player-controlled corporations control huge swaths of space, and clash against others when they try to expand or defend their territory. It’s a system that creates drama, and the stories that emerge are organic and compelling.
CCP wants to bring the EVE universe to a wider audience, and they need stories to do so. Instead of hiring writers, they’ve decided to crowd-source story development, asking the players for the most dramatic moments of their time in the game. These will form the basis of an upcoming comic book, television show, and other projects that have yet to be announced.