Edinburgh University reports a 50% rise in people signing up to their new online courses within two months.
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For each of the 30,000 students on campus, another 10 are virtual students taking part in the free Massive Open Online Courses called MOOCs.
No entry requirements are necessary for the part-time taster courses covering subjects such as philosophy, equine nutrition and astrobiology.
The courses are offered as part of the wider Coursera consortium, set up by US academics to provide web-based undergraduate-level courses to anyone who wants to do them.