"....What makes a great designer? According to IDEO founder David Kelley, who gave the TED Talks “Human-centered design” and “How to build your creative confidence,” being an incredible designer isn’t necessarily about having a great aesthetic sensibility or coming up with out-of-the-box ideas. No, Kelley says that the key characteristic is empathy.
“Be empathetic,” Kelley tells Charlie Rose in an episode of 60 Minutes to air this Sunday. “Try to understand what people really value.”