Sports and Business
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Sports and Business
Looking at the business/marketing side of sports
Curated by Andrew Oxley
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Sport Chek sees spike in e-commerce sales - Calgary Herald

Sport Chek sees spike in e-commerce sales - Calgary Herald | Sports and Business | Scoop.it
Sport Chek sees spike in e-commerce salesCalgary HeraldSport Chek has used a number of different channels to promote sales including a Facebook marketing program, e-mail, in-store signage and a variety of online advertising.
Andrew Oxley's insight:

The sports industry needs to take bigger steps in recognizing where revenue lies.

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Bowl games can be financial busts - Tulsa World

Bowl games can be financial busts - Tulsa World | Sports and Business | Scoop.it
Bowl games can be financial bustsTulsa WorldRenzi Stone, the former University of Oklahoma basketball player who is now CEO and chairman of the Saxum marketing firm, saw the college sports promotional mechanism up close while working for Learfield...
Andrew Oxley's insight:

Are there simply too many bowl games in college football?

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Pepsi MAX & Kyrie Irving Present: "Uncle Drew"

Very interesting and entertaining commercial for Pepsi MAX starring Kyrie Irving. Quite hilarious to see him play.

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Alcohol marketers use drinker identity and brand allegiance to entice underage ... - EurekAlert (press release)

Alcohol marketers use drinker identity and brand allegiance to entice underage ...EurekAlert (press release)A brand could be free-spirited, adventurous, or sophisticated and marketers often reinforce that identity through affiliations with cultural...
Andrew Oxley's insight:

As a marketer, where is the line drawn?

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Vikings LB wants fans 'super-duper drunk'

Chad Greenway has a unique, yet old-fashioned way of getting the metrodome wild for this sunday's game vs the Chicago Bears.

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My Marketing News: Daily Alert: Sports

My Marketing News: Daily Alert: Sports | Sports and Business | Scoop.it

Business side of sports - Why do bad players conitnue to play? The answer more often than not has everything to do with MONEY.

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