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Video Content Marketing: 4 Keys To An Effective Strategy

Video Content Marketing: 4 Keys To An Effective Strategy | Strength of Mind Partners | Scoop.it
Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it.

Via malek, Jesús Hernández, Martin (Marty) Smith, John van den Brink, Fred Zimny
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malek's curator insight, March 22, 2013 3:20 PM

a highly catching article

Martin (Marty) Smith's curator insight, March 22, 2013 8:51 PM

Excellent tips here on video marketing for business. Challenge BEGINS when video is created. Still need to market, Be aware of SEO and watch a set of KPIs that will inform, tweak and convert. 

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3 Questions You Must Answer to Succeed at Content Marketing

3 Questions You Must Answer to Succeed at Content Marketing | Strength of Mind Partners | Scoop.it

Via Don Dea
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Don Dea's curator insight, March 23, 2013 2:52 AM

DEFINE: What does my brand stand for, and how does it differentiate itself from competitors?
PLAN: What are my goals for my marketing, and what’s my plan for achieving them?
BUDGET: What is a realistic budget to achieve my goals?