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Strategy, Marketing and Social Meida
All about the strategy, tactics, and best practices about social marketing
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Google launches “Think Insights” for marketers with curious minds | The Next Web

Google launches “Think Insights” for marketers with curious minds | The Next Web | Strategy, Marketing and Social Meida | Scoop.it

Today at Google, the Think with Google team known for The Google Think Quarterly has launched its next project: Think Insights.

 

In an effort to position itself as a thought leader, Google’s Think Insights is a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library including videos and infographics, planning tools, and a section for emerging digital trends.

 

If you only have a few minutes to spare, try playing with its Real Time Insights Finder tool, which lets you spot emerging trends and gain valuable consumer insights, all in real time....

[read full article http://j.mp/sHIrmW]


Via Giuseppe Mauriello
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johnny howard's curator insight, September 28, 2014 6:42 PM

Google generating their own consumer insight software. This will help companies gain knowledge they need to market that cant afford the big research budget 

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Google+ Pages: What will it mean for your social media strategy?

Google+ Pages: What will it mean for your social media strategy? | Strategy, Marketing and Social Meida | Scoop.it
Google+ has finally launched its brand pages. So what does it allow you to do - and is it worth your time?
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A Key Ingredient to Successful Movement Marketing - Forbes

A Key Ingredient to Successful Movement Marketing - Forbes | Strategy, Marketing and Social Meida | Scoop.it
  Did you know that socially engaged consumers spend more on brands than those people who don’t interact? That’s according to a new Bain & Company report, which studied social media and its role in marketing.
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1 In 4 Small Biz Hate Social Media, Love Facebook

1 In 4 Small Biz Hate Social Media, Love Facebook | Strategy, Marketing and Social Meida | Scoop.it
One-quarter of small business owners hate social media, but they love Facebook -- make that hate it the least.
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Ten Innovation Myths - Scott Anthony - Harvard Business Review

Ten Innovation Myths - Scott Anthony - Harvard Business Review | Strategy, Marketing and Social Meida | Scoop.it

Here are some great ideas about promoting innovation.   I have seen many of these elsewhere, as well, but some ideas are novel.


Via Robert H. Rich, Ph.D., CAE
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New Google algorithm gives you fresher, more recent search results | Official Google Blog

New Google algorithm gives you fresher, more recent search results | Official Google Blog | Strategy, Marketing and Social Meida | Scoop.it

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

 

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

 

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness...

[read full article http://j.mp/ukkBnz]


Via Giuseppe Mauriello
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Social media explained in one simple diagram on Twitpic

Social media explained in one simple diagram on Twitpic | Strategy, Marketing and Social Meida | Scoop.it
Social media explained in one simple diagram http://t.co/qbNBzsKv via @twitpic...
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MEDIA ALERT: Dun & Bradstreet Credibility Corp. to Interview LeadingSmall Business Social Media Experts at BlogWorld in Los Angeles,Friday, November 4th - Saturday, November 5th

MEDIA ALERT: Dun & Bradstreet Credibility Corp. to Interview LeadingSmall Business Social Media Experts at BlogWorld in Los Angeles,Friday, November 4th - Saturday, November 5th | Strategy, Marketing and Social Meida | Scoop.it
MEDIA ALERT: Dun & Bradstreet Credibility Corp. to Interview Leading Small ...: Dun & Bradstreet Credibility Cor...
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Facebook vs. Google: The battle for the future of the Web

Facebook vs. Google: The battle for the future of the Web | Strategy, Marketing and Social Meida | Scoop.it
The rivalry between tech titans Facebook and Google is heating up. At stake? Hundreds of billions of dollars -- and the chance to rule the online world.
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Coca-Cola's Happiness Quest Brings QR Codes & Gamification To Vending Machines

Coca-Cola's Happiness Quest Brings QR Codes & Gamification To Vending Machines | Strategy, Marketing and Social Meida | Scoop.it
A while back, we covered how Coca-Cola (and Google) were beginning to revolutionise the concept of the vending machine through smartphone payment.
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Twitter Marketing Software that Breaks the Limits - TweetAttacks

Twitter Marketing Software that Breaks the Limits - TweetAttacks | Strategy, Marketing and Social Meida | Scoop.it
The ultimate twitter marketing software that dont rely on twitter API. The only twitter software that breaks the limits.
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Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review

Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review | Strategy, Marketing and Social Meida | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
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7 Ways to Create a Memorable Customer Experience With Social Media | Mashable

7 Ways to Create a Memorable Customer Experience With Social Media | Mashable | Strategy, Marketing and Social Meida | Scoop.it

There’s bad news and good news about the way consumers interact with brands on social media.

The bad news? When customers complain on social media, those complaints can tarnish your brand’s name for a wide audience faster than ever.

The good news? Just as complaints travel at light speed thanks to social media, so do compliments.

 

If you think you’re not “on” or “doing” social media, you’re wrong. Your company may not be active, but I guarantee your fans and your non-supporters are there. Because of this, it is the brand’s responsibility to create a social media experience that can turn a dissatisfied customer into a raving fan.

To help your brand do this, here are seven ways to create a memorable customer experience on social media....

[read full article http://j.mp/sjG9h4]


Via Giuseppe Mauriello
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Make Your Site Multi-Language By Using Google Translate Invisibly | EasierThan

Make Your Site Multi-Language By Using Google Translate Invisibly | EasierThan | Strategy, Marketing and Social Meida | Scoop.it

From the article intro: "After trawling through the internet for years (like most web developers do) to find coding solutions and thus saving hours of our own time, we thought it was about time we returned the favour.

 

Here's one that many people seem to be struggling with for which we've developed a simple solution.

 

There's already lots of tips out there to remove the Google Translate frame when dynamically translating your website, but as most of them point out, it only works once.

 

Try to translate to a subsequent language and Google falls over.

 

The solution? Read on": http://easierthan.blogspot.com/2011/11/code-tip-1-more-than-one-translation.html


Via Robin Good
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The adoption of open innovation within the telecommunication industry | European Journal of Innovation Management

The adoption of open innovation within the telecommunication industry | European Journal of Innovation Management | Strategy, Marketing and Social Meida | Scoop.it

The paper, covering the actual argument of open innovation, aims answering two main research questions, namely: (1) Which open innovation approach is adopted by the companies belonging to the ICTs industry? (2) Which type of the collaborations are carried out by the companies and which are the dynamics that characterize it?


Via Gianluigi Cuccureddu
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Five Ways to Stimulate Trade Show Chatter With Social Media | Business 2 Community

Five Ways to Stimulate Trade Show Chatter With Social Media | Business 2 Community | Strategy, Marketing and Social Meida | Scoop.it
Remember what conferences were like before social media?
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17 Twitter Marketing Tips From the Pros | Social Media Examiner

17 Twitter Marketing Tips From the Pros | Social Media Examiner | Strategy, Marketing and Social Meida | Scoop.it
SeoGeeker blogs about SEO, SEM, SMO and Social Media that helps you get traffic to your site.
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