At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small businesses may find the mobile space a bit daunting.Where does a small business begin when embarking on a mobile strategy? Do they opt for an app or a mobile site? And how much does it all cost?At Brighton SEO last week, Distilled’s Bridget Randolph tried to answer all these questions and give small businesses a helping hand with their mobile strategies.She suggested there were three things on which to focus:- A mobile optimised website.- Search and discovery.- Reaching your customers where they are.And here’s a run through of those three main points in more detail...
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