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Know how can Facebook’s app links change the mobile world?

Know how can Facebook’s app links change the mobile world? | Strategy | Scoop.it
URX CEO John Milinovich sat down with Inside Facebook for a talk about the impact of App Links and where app developers will go from here.
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Is your socialmedia audience optimized for advocacy?

Is your socialmedia audience optimized for advocacy? | Strategy | Scoop.it

Don’t be seduced by the dark side of social media audience metrics. Don’t fixate on the number of followers and page likes you have—the vanity statistics. If you want a social media audience that helps you more effectively advocate for your cause, focus on building an audience of the key influencers that matter most to you.

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Over 90% of marketers are confident in the way that they’re measuring their content

Over 90% of marketers are confident in the way that they’re measuring their content | Strategy | Scoop.it
Over 90 percent of marketers are not fully confident in the way that they’re measuring their content. That's the most striking takeaway from our new Contently research report,
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ZoSocial aims to unite facebook timeline contests, App-Generated Contests

ZoSocial aims to unite facebook timeline contests, App-Generated Contests | Strategy | Scoop.it
What if Facebook page administrators could combine the most useful features of contests on Timeline and contests generated by applications? ZoSocial wondered the same thing.
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Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm

Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm | Strategy | Scoop.it
Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. A Google spokesperson told us: Over the weekend we began rolling out a new algorithmic update. The update was neither […]
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Know how to find trending #blog topics your audience will actually care about here

Know how to find trending #blog topics your audience will actually care about here | Strategy | Scoop.it
One Internet marketer shares his tips on how you can find blog topics that will resonate with your audience and get shared on social media.
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Everything I needed to know about #socialmedia, I learned from star trek

Everything I needed to know about #socialmedia, I learned from star trek | Strategy | Scoop.it
Ever noticed how many business owners look at social media as if it were from space? Here are lessons from Star Trek that I have applied to social media
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Adding Schema Markup Is Important for Search Engines says #Bing’s Duane Forrester

Adding Schema Markup Is Important for Search Engines says #Bing’s Duane Forrester | Strategy | Scoop.it
Bing's Senior Product Manager, Duane Forrester, published a post on the Bing Webmaster Blog today vouching for the importance of Schema markup. For those u
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Good idea to conduct a Backlink Profile Analysis with Excel

Good idea to conduct a Backlink Profile Analysis with Excel | Strategy | Scoop.it
It is always a good idea to conduct a backlink audit if you suspect that you have been hit by an algorithmic penalty from Google, or you seem to be losing rankings and don’t know why. The data you obtain from a backlink analysis gives you a chance to take a closer look at the links you have and the strategies that have been employed.
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The research found that rankings could affect undecided voter opinion significantly

The research found that rankings could affect undecided voter opinion significantly | Strategy | Scoop.it
Psychologist and researcher Robert Epstein has published research (embedded below) that he contends shows how search rankings “have the potential to profoundly influence voters without them noticing the impact.” He calls this capacity the “Search Engine Manipulation Effect” or “SEME.” The study tested how search rankings affected the perceptions and candidate preferences of “2,000 undecided […]
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Learn how to consistently create high quality #content for your blog

Learn how to consistently create high quality #content for your blog | Strategy | Scoop.it
Chances are you’ve started a blog, and then completely abandoned it because it didn’t get any traction. Today I’m going to share with you three specific techniques to get back on track.
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13 Experts on the decreasing Value of the Link: The Future of #pagerank

13 Experts on the decreasing Value of the Link: The Future of #pagerank | Strategy | Scoop.it

In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. The result

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[SLIDESHARE]Content Marketing during the #Content Marketing Boom

[SLIDESHARE]Content Marketing during the #Content Marketing Boom | Strategy | Scoop.it
For brands to becomel trusted sources, they need to do the hard work of looking inward before publishing.
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Checkout trend micro will make a houseCall to #facebook users infected by malware here

Checkout trend micro will make a houseCall to #facebook users infected by malware here | Strategy | Scoop.it
Facebook users who have potentially been infected by malware may be prompted to download the free version of HouseCall to remove any existing malware, following an expansion of the partnership between the social network and Trend Micro, announced Tuesday.
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Is this great news for brands that #YouTube is trying to rival cable

Is this great news for brands that #YouTube is trying to rival cable | Strategy | Scoop.it
YouTube is making a big push to turn itself into a first-rate, mainstream network—all for a slice of that lucrative, cable TV pie. How will they do it?
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Checkout Report: Twitter walks away from Soundcloud acquisition

Checkout Report: Twitter walks away from Soundcloud acquisition | Strategy | Scoop.it

Twitter has reportedly walked away from talks to acquire the music-streaming service Soundcloud.

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Checkout HootSuite Enterprise Announces Insights for Pinterest Marketers (Beta)

Checkout HootSuite Enterprise Announces Insights for Pinterest Marketers (Beta) | Strategy | Scoop.it
Pinterest reporting now extends into HootSuite Analytics, giving select customers deeper insight into the Pinterest content that’s driving results.
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Would you like to drive more traffic to your blog from #Facebook or Pinterest?

Would you like to drive more traffic to your blog from #Facebook or Pinterest? | Strategy | Scoop.it
Discover how to promote your blog with pinnable images and carefully crafted Facebook updates. You'll get better visibility and drive more traffic.
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Know what to do when your business makes a public mistake

Know what to do when your business makes a public mistake | Strategy | Scoop.it
Social Media Marketing Podcast 93, in this episode Gini Dietrich shares the best approach to social media crisis management and common mistakes to avoid.
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Checkout 11 #Twitter "Tips" & "Tricks" That Don't Actually Work

Checkout 11 #Twitter "Tips" & "Tricks" That Don't Actually Work | Strategy | Scoop.it

Don't get duped by the most common "advice" you'll find on growing your business with Twitter.

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On Each Day of the Week #Pinterest Reveals the Most Popular Categories

On Each Day of the Week #Pinterest Reveals the Most Popular Categories | Strategy | Scoop.it

The latest post on the Pinterest blog takes a close look at what the post popular categories are for each day of the week. So, what kinds of things are peo

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Public Transit Directions for Great Britain, Vancouver, Chicago & More added by #Google Maps

Public Transit Directions for Great Britain, Vancouver, Chicago & More added by #Google Maps | Strategy | Scoop.it
Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 million departure locations. This is also available on iOS and Android devices as well […]
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Interview with Jonathan Kressaty: Know How to isolate KPIs in your Analytics Reports

Interview with Jonathan Kressaty: Know How to isolate KPIs in your Analytics Reports | Strategy | Scoop.it
As part of our SEJ interview series, I recently caught up with Jonathan Kressaty from Levers to discuss analytics. As the founder of a marketing analytics
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Are you looking for tools to help you find and share #content?

Are you looking for tools to help you find and share #content? | Strategy | Scoop.it
Combine Gmail filters, Feedly updates, Mention alerts, Hootsuite streams and Buffer sharing to make an affordable social listening dashboard.
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Check out 5 types of #socialmedia complainers & how to deal with them

Check out 5 types of #socialmedia complainers & how to deal with them | Strategy | Scoop.it
Social media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. 93% of shoppers’ buying decisions are influenced by social media and that 90% of consumers trust peer recommendations, while only 14% trust advertisements.
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