Don’t be seduced by the dark side of social media audience metrics. Don’t fixate on the number of followers and page likes you have—the vanity statistics. If you want a social media audience that helps you more effectively advocate for your cause, focus on building an audience of the key influencers that matter most to you.
Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. A Google spokesperson told us: Over the weekend we began rolling out a new algorithmic update. The update was neither […]
It is always a good idea to conduct a backlink audit if you suspect that you have been hit by an algorithmic penalty from Google, or you seem to be losing rankings and don’t know why. The data you obtain from a backlink analysis gives you a chance to take a closer look at the links you have and the strategies that have been employed.
Psychologist and researcher Robert Epstein has published research (embedded below) that he contends shows how search rankings “have the potential to profoundly influence voters without them noticing the impact.” He calls this capacity the “Search Engine Manipulation Effect” or “SEME.” The study tested how search rankings affected the perceptions and candidate preferences of “2,000 undecided […]
Facebook users who have potentially been infected by malware may be prompted to download the free version of HouseCall to remove any existing malware, following an expansion of the partnership between the social network and Trend Micro, announced Tuesday.
Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 million departure locations. This is also available on iOS and Android devices as well […]
Social media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. 93% of shoppers’ buying decisions are influenced by social media and that 90% of consumers trust peer recommendations, while only 14% trust advertisements.
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