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11 Animated GIFs that will Distort Your Sense of Reality

11 Animated GIFs that will Distort Your Sense of Reality | Strategy | Scoop.it
Graphic designer Zach Dougherty creates clever and hypnotizing animated GIFs that often place strange shapes and objects inside ordinary scenes to challenge our perception of reality. Apparently, everything is not always what it seems!

Via Brian Yanish - MarketingHits.com
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The Agile Marketing Revolution - Marketing Land

The Agile Marketing Revolution - Marketing Land | Strategy | Scoop.it
Marketing Land
The Agile Marketing Revolution
Marketing Land
To ensure maximum efficiency and creative power, the team is given the most advanced marketing technology available to facilitate collaboration and memorable, responsive campaigns.
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Brands embrace World Cup fever with help from Twitter

Brands embrace World Cup fever with help from Twitter | Strategy | Scoop.it
As social media becomes awash with football chat, advertisers are finding ways to make a presence. By Catherine Turner.
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Six European election campaign videos: the good, the bad and the completely random

Six European election campaign videos: the good, the bad and the completely random | Strategy | Scoop.it
Undecided about who to vote for in tomorrow's European elections? Or maybe you just feel like sneering at the marketing efforts of our political leaders?
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Avoiding CRM project failure

Avoiding CRM project failure | Strategy | Scoop.it
Best practices for managing CRM implementation projects to avoid the common sources of failure
CRM projects are well-known for high failure rates since there are many different obstacles along the way that can derail the initiative.
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6 Underused CTAs to Include in Your Email Marketing

6 Underused CTAs to Include in Your Email Marketing | Strategy | Scoop.it
You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. But do you know that there's a lot of different opportunities for CTA placement and type, beyond that same old "Download Now!
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What to Consider Before You Use Mobile Marketing in Emerging Markets - MarketingProfs.com (subscription)

What to Consider Before You Use Mobile Marketing in Emerging Markets - MarketingProfs.com (subscription) | Strategy | Scoop.it
MarketingProfs.com (subscription) What to Consider Before You Use Mobile Marketing in Emerging Markets MarketingProfs.com (subscription) As far as the campaigns themselves, messages including "Lucky" and "Selected" spur consumers to action, and the...
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Here's How Amazon's Clever New Shop-by-Twitter Service Works

Here's How Amazon's Clever New Shop-by-Twitter Service Works | Strategy | Scoop.it
Back in February I published a column titled "What If Twitter Got a Lot More Useful?", based on Twitter U.K.'s partnership with telecom giant O2, which uses Twitter as a customer-service platform.
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Instagram ‘blows other social networks away’ for engagement, delivering 58 times more interactions than Facebook, says Forrester

Instagram ‘blows other social networks away’ for engagement, delivering 58 times more interactions than Facebook, says Forrester | Strategy | Scoop.it
Instagram is the stand-out social network when it comes to delivering engagement, according to a new study from Forrester. While Facebook...
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5 things marketers need to know about extreme consumers

5 things marketers need to know about extreme consumers | Strategy | Scoop.it
Moderation is out and extreme lifestyles are in. Consumers are realising that periods of fasting and gorging, saving and splurging, bingeing and purging earn them the lifestyles they crave.
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25+ Phenomenal Resources to Help You Market Your Blog Better

25+ Phenomenal Resources to Help You Market Your Blog Better | Strategy | Scoop.it

Crafting lip-smacking, mind-blowingly awesome content isn’t enough. If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. 


Via Stefano Principato
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Stefano Principato's curator insight, April 22, 4:46 PM

Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience.

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Latest Soda Report finds the number of advertisers moving in-house has grown with half planning to keep digital budgets level in 2014

Latest Soda Report finds the number of advertisers moving in-house has grown with half planning to keep digital budgets level in 2014 | Strategy | Scoop.it
The number of advertisers working with no agency support has increased for the second successive year, with 13 per cent now managing the...
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In-app purchases really are most effective for mobile game monetization - Gamasutra

In-app purchases really are most effective for mobile game monetization - Gamasutra | Strategy | Scoop.it
In-app purchases really are most effective for mobile game monetization Gamasutra When that data is presented another way, though, it reveals that certain monetization methods are less popular but also effective: text walls, "app walls," or in-app...
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The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | Strategy | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
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Lessons from Coca-Cola's Social Media Strategy: Cohesive ...

Lessons from Coca-Cola's Social Media Strategy: Cohesive ... | Strategy | Scoop.it
Lessons from Coca-Cola's Social Media Strategy: Cohesive Campaigns and Creative Content. By Kevin Shively – May 22, .... This type of large scale marketing campaign should be apparent across your social networks.
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'One wrong word and you lose them': the perils of marketing to mature consumers

'One wrong word and you lose them': the perils of marketing to mature consumers | Strategy | Scoop.it
'One wrong word and you lose them': the perils of marketing to mature consumers, Brands are missing a trick when it comes to marketing to the over-50s, in no small part because of the 'over-50s' categorisation itself, which belies the reality of a...
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Connecting your brand with a story

Connecting your brand with a story | Strategy | Scoop.it
Using video for brand storytelling
There is no shortage of people out there telling us that marketing today is all about storytelling, and that if you want people to connect with your brand, you need to tell stories that they can relate to.
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2 Options for Developing a Video Monetization Strategy — Dig Deep or Go Long

2 Options for Developing a Video Monetization Strategy — Dig Deep or Go Long | Strategy | Scoop.it
Content providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one - and they should decide which one works best for them before diving into the crowded marketplace.
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Strategic Planning Builds Brands Through Real-Time Multitasking

Strategic Planning Builds Brands Through Real-Time Multitasking | Strategy | Scoop.it
Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends.
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Can You Really Demystify Computer Code and Data in a Day?

Can You Really Demystify Computer Code and Data in a Day? | Strategy | Scoop.it
John Ridpath measures his time at tech-education consultancy Decoded as though it were a young child. "I've been here 21 months," said the company's head of product on a bright Wednesday morning in April at Decoded's Manhattan loft space.
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A Blueprint for Consensus Building Around Strategic Decision-Making

A Blueprint for Consensus Building Around Strategic Decision-Making | Strategy | Scoop.it
After reviewing some material about the optimal methodology (ie, approach) for strategic distribution planning, related to an ERP (Enterprise Resource Planning) project, it became quickly evident t...
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Digital Dilemmas: How do I measure the effectiveness of my digital investment? - Marketing

Digital Dilemmas: How do I measure the effectiveness of my digital investment? - Marketing | Strategy | Scoop.it
Digital Dilemmas: How do I measure the effectiveness of my digital investment?
Marketing
This month, our expert examines the best ways of tracking the ROI of online strategies across many consumer touchpoints.
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35 SEO Copywriting Tips for Rocking Content

35 SEO Copywriting Tips for Rocking Content | Strategy | Scoop.it

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic spending thousands of dollars on paid advertising.


Via Stefano Principato
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Nose to tail marketing and the 'central production event' | Marketing Magazine

Nose to tail marketing and the 'central production event' | Marketing Magazine | Strategy | Scoop.it
Nose to tail marketing and the 'central production event', 'Nose to tail' marketing creates efficiencies for brands and will lead to better, more effective, work, argues Chris Hirst, chief executive at Grey London. | Marketing Magazine
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SageVoice: Three Easy Tips For Effective Social Media Marketing

SageVoice: Three Easy Tips For Effective Social Media Marketing | Strategy | Scoop.it
Effective social media marketing requires a great deal of effort, but there are some simple solutions that can make a difference in reaching and connecting with your audience.
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10 Rules Every Business Must Know BEFORE Posting Any Social Media Content

10 Rules Every Business Must Know BEFORE Posting Any Social Media Content | Strategy | Scoop.it
1. Engage by not self-promoting Emotional intelligence is essential when creating relevant and engaging social media content. The formula for social media marketing success must include showing your …
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