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Rescooped by Perry Maughmer from Content Marketing & Content Strategy
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Do You Have A Facebook Content Strategy?

Do You Have A Facebook Content Strategy? | strategy | Scoop.it

Content Strategy is a plan that assures your Facebook content actually is supporting your overall social media marketing goals. A content strategy should also include your true, authentic voice that’s used constantly to engage fans and grow communities.


Via Stefano Principato
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Stefano Principato's curator insight, November 5, 2013 1:40 PM
Why Do You Need A Facebook Content Strategy?
jaynalocke's curator insight, November 6, 2013 3:31 PM

This is a nice, simple and straight-forward plan that any marketer can adapt to specific business goals and a particular market niche.

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Mastering the building blocks of strategy | McKinsey & Company

Mastering the building blocks of strategy | McKinsey & Company | strategy | Scoop.it
Increase your likelihood of developing effective strategies through an approach that’s thorough, action-oriented, and comfortable with debate and ambiguity. A McKinsey Quarterly article.
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How Reformers Sabotage Themselves with Terrible Branding

How Reformers Sabotage Themselves with Terrible Branding | strategy | Scoop.it
If I were a still a Wall Street type, I don't think I could have done a better job of sabotaging an effort to impose transaction taxes on big financial firms than the left has managed to do itself with lousy branding.
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