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Pulse: come attivare il blog sul profilo linkedin, come usarlo, test e analisi | Fusion Lab09

Pulse: come attivare il blog sul profilo linkedin, come usarlo, test e analisi | Fusion Lab09 | strategy | Scoop.it
Come attivare il blog sul profilo linkedin in 20 secondi seguendo 4 semplici passaggi. Come creare un post, strumenti, vantaggi, test e analisi.
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Deconstructing the art and science of storytelling

Deconstructing the art and science of storytelling | strategy | Scoop.it
Brand storytelling" is currently the biggest buzz trend in marketing. Stories are coming to the fore because brands today have to grab the attention of consumers.

Since time immemorial, storytellers have been honing the art of creating compelling content that immediately hooks people in. Neuroscience now confirms what prophets, minstrels and jesters knew instinctively: if you relay information through narrative, people are more likely to emotionally connect with it and remember the details.
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7 Predictions from the Paper.li Community

7 Predictions from the Paper.li Community | strategy | Scoop.it
here was a time, not long ago, when marketers just had to send the same dull and boring messages to everyone for sales to happen. Unfortunately for them, things have changed — and quickly. Technology has given consumers a voice that they are not afraid to use.

For example, do you know that more than 8 in 10 consumers will shop from brands that offer highly personalized discounts? 80% of people will recommend a brand based on their mobile web experience, with millennials leading the charge. And yet, only about one third of marketers ask them what they want.

This year, the phrases “buyer’s journey” and “audience personas” will be everywhere. Strategies will have to speak to people and on their social platforms of choice. They will be customized and human, with a focus on better and faster customer care.

Not sure how you can do that? Check out how Taylor Swift has humanized her own brand. She is not just a talented artist, but she also knows how to reach her fans in a meaningful
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8 Questions We Asked Our Audience to Find out What They Want - Kapost Content Marketing Blog

8 Questions We Asked Our Audience to Find out What They Want - Kapost Content Marketing Blog | strategy | Scoop.it
If you read my last post, you’ll recall the desperation in the room when our marketing team took a hard look at engaging enterprise companies. And you’ll r
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CheckBonus e Open Service, lo shopping in negozio si fa con lo smartphone - Wired

CheckBonus e Open Service, lo shopping in negozio si fa con lo smartphone - Wired | strategy | Scoop.it
Grazie a Beacon e proximity marketing, le offerte arrivano sullo smartphone al momento di entrare in un negozio, cambiando l'esperienza di acquisto
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How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio

How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio | strategy | Scoop.it

While there are tons of ways to increase your blogging community, we can't forget about plain ol' social sharing. You may not feel comfortable with putting yourself out there, but let me break it to you: if you're blogging, you're already putting yourself out there.

 

Give yourself a hand and do a little promotion.In this post, I'll be talking about how to share your content on Twitter the right way,...


Via Jeff Domansky
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Wdideas's curator insight, November 26, 2014 4:05 AM

Promote Your Posts on Twitter

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 27, 2014 1:58 AM

This post gave me a couple of new ideas. Hope it does the same for you.

Amanda Kaye Wall's curator insight, November 28, 2014 12:57 PM

Recently I had a project that involved making a schedule for when we would post certain things to our social media pages. I wish I had of found this blog earlier as it gives some great insight on how to promote posts on specifically Twitter but in the right way.  

 

Planning ahead is a good way to organize your content and keep audiences informed about an event or program before, during and after it has happened.  This blog really promotes attaching photos, links or videos to better engage your audience since it is really hard to say what you need to say in only 140 characters.

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6 Consigli per Fare Social Selling e Trovare Nuovi Clienti Su LinkedIn

6 Consigli per Fare Social Selling e Trovare Nuovi Clienti Su LinkedIn | strategy | Scoop.it
6 Utili Consigli dai Professionisti per Potenziare e Valorizzare al Massimo i Benefici del Social Selling su Linkedin
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The Scientific Guide to Pinterest Marketing

The Scientific Guide to Pinterest Marketing | strategy | Scoop.it
A complete list of the data and science behind the best Pinterest marketing tips and techniques - ideal images, best posting times, top categories, and more
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Marketers: What You Need to Know About Food & Drinks on Pinterest

Marketers: What You Need to Know About Food & Drinks on Pinterest | strategy | Scoop.it
Food and drinks are big business on Pinterest. In fact, a recent study revealed that Food and Beverage is by far the most popular content category, accounting for 20 percent of all Pins among women, who make up the majority of Pinterest’s users. From holiday recipes to entire diet plans, millions of people are turning to Pinterest to discover…
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STATS: Analyzing the Mobile App Usage of Restaurant Customers in 2014

STATS: Analyzing the Mobile App Usage of Restaurant Customers in 2014 | strategy | Scoop.it
You already know that mobile app usage is rising, but how exactly are restaurant customers using the technology? The latest stats say it all.
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13 Takeaways from Successful Food + Restaurant Facebook Pages - Belle Communications

13 Takeaways from Successful Food + Restaurant Facebook Pages - Belle Communications | strategy | Scoop.it
of being acquired by General Mills sent fans into a spin. The below examples demonstrate how your Facebook page can work faster and more organically than a traditional news release. Use it an
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Why Two Billboards in Massachusetts Were Made to Look Like They're Not Even There

Why Two Billboards in Massachusetts Were Made to Look Like They're Not Even There | strategy | Scoop.it
There are lots of ways to make billboards more appealing. You can turn them into art. You can make them into homes or playgrounds. You can get them to help the environment. Or you can just completely white them out.

Via Brian Yanish - MarketingHits.com
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Practical Tips for Web and Mobile Usability Tests

Practical Tips for Web and Mobile Usability Tests | strategy | Scoop.it
In the real world, you won’t be there to reign them back in, so observe why they got sidetracked — those may be your best insights.

3. Test competitors or peer websites. Only testing your own site robs you of context. Including other websites will help you see “the forests and the trees.”

Try asking the participant to show you a site they use on their own, and have them show you how they use it. It’s not just about h
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What To Do When Someone Mentions You On Social Media

What To Do When Someone Mentions You On Social Media | strategy | Scoop.it
When someone mentions us on social media, most of us see this as a great form of engagement. Someone actually took the time to mention us (@mention), they must want to engage with us, right? Then comes the big question: What do I do? Should I acknowledge, respond, thank the user, ignore, open a discussion? Although…
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The Top 7 Content Marketing Trends That Will Dominate 2015

The Top 7 Content Marketing Trends That Will Dominate 2015 | strategy | Scoop.it
ic distribution of content is what will set businesses apart in this hyper
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How to Remarket Twitter Users With Tailored Audiences

How to Remarket Twitter Users With Tailored Audiences | strategy | Scoop.it
This step can be time-consuming. Try different search variations and filter out people who don’t fit your profile. The more high-quality use
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4 aspetti che devi conoscere se gestisci una pagina Facebook

4 aspetti che devi conoscere se gestisci una pagina Facebook | strategy | Scoop.it
La lotta con portata dei post, fan distratti e sempre nuove regole su Facebook rende complicato ottenere visibilità su questo Social Media. Ecco 4 nuovi aspetti da conoscere...
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6 Consigli per Fare Social Selling e Trovare Nuovi Clienti Su LinkedIn

6 Consigli per Fare Social Selling e Trovare Nuovi Clienti Su LinkedIn | strategy | Scoop.it
6 Utili Consigli dai Professionisti per Potenziare e Valorizzare al Massimo i Benefici del Social Selling su Linkedin
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Foursquare si sdoppia, ecco Swarm

Foursquare si sdoppia, ecco Swarm | strategy | Scoop.it
Foursquare diventerà una discovery app. I check-in e la ricerca degli amici verranno spostati nella nuova app Swarm, disponibile nelle prossime settimane.
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Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web

Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web | strategy | Scoop.it
Today, social discovery and sharing platform Shareaholic released its quarterly report detailing traffic stats from eight of its largest social media websites for Q3 of 2014. As has been the case for... Keep reading →
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Foursquare for Restaurant Marketing - Best Practices -

Foursquare for Restaurant Marketing - Best Practices - | strategy | Scoop.it
How to Use Foursquare for Your Restaurant No doubt by now that as a restaurant owner you’ve probably heard of Foursquare. And I’m sure you’ve heard some different things about it, some good and some bad. You’re also probably wondering what are some of the best practices as a restaurant owner for using Foursquare for …
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