Brand storytelling" is currently the biggest buzz trend in marketing. Stories are coming to the fore because brands today have to grab the attention of consumers.
Since time immemorial, storytellers have been honing the art of creating compelling content that immediately hooks people in. Neuroscience now confirms what prophets, minstrels and jesters knew instinctively: if you relay information through narrative, people are more likely to emotionally connect with it and remember the details.
here was a time, not long ago, when marketers just had to send the same dull and boring messages to everyone for sales to happen. Unfortunately for them, things have changed — and quickly. Technology has given consumers a voice that they are not afraid to use.
For example, do you know that more than 8 in 10 consumers will shop from brands that offer highly personalized discounts? 80% of people will recommend a brand based on their mobile web experience, with millennials leading the charge. And yet, only about one third of marketers ask them what they want.
This year, the phrases “buyer’s journey” and “audience personas” will be everywhere. Strategies will have to speak to people and on their social platforms of choice. They will be customized and human, with a focus on better and faster customer care.
Not sure how you can do that? Check out how Taylor Swift has humanized her own brand. She is not just a talented artist, but she also knows how to reach her fans in a meaningful
While there are tons of ways to increase your blogging community, we can't forget about plain ol' social sharing. You may not feel comfortable with putting yourself out there, but let me break it to you: if you're blogging, you're already putting yourself out there.
Give yourself a hand and do a little promotion.In this post, I'll be talking about how to share your content on Twitter the right way,...
Food and drinks are big business on Pinterest. In fact, a recent study revealed that Food and Beverage is by far the most popular content category, accounting for 20 percent of all Pins among women, who make up the majority of Pinterest’s users. From holiday recipes to entire diet plans, millions of people are turning to Pinterest to discover…
There are lots of ways to make billboards more appealing. You can turn them into art. You can make them into homes or playgrounds. You can get them to help the environment. Or you can just completely white them out.
When someone mentions us on social media, most of us see this as a great form of engagement. Someone actually took the time to mention us (@mention), they must want to engage with us, right? Then comes the big question: What do I do? Should I acknowledge, respond, thank the user, ignore, open a discussion? Although…
Today, social discovery and sharing platform Shareaholic released its quarterly report detailing traffic stats from eight of its largest social media websites for Q3 of 2014. As has been the case for... Keep reading →
How to Use Foursquare for Your Restaurant No doubt by now that as a restaurant owner you’ve probably heard of Foursquare. And I’m sure you’ve heard some different things about it, some good and some bad. You’re also probably wondering what are some of the best practices as a restaurant owner for using Foursquare for …
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.