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Strategy and Social Media
Navigating through our technologies of life
Curated by Alex Grech
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Why social media will continue to challenge and frustrate businesses of old | StrategyWorks

How can I go forward when I don't know which way I'm facing?

 

That's a John Lennon song.  It's also a mantra I've remembered, ever since I started to work alongside companies and organisations to develop their strategy.  Social media has not changed any of that.  If anything, the need for a strategic approach, aligned to the business objectives, is more important than ever.

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Should Your Business Be on Pinterest? Find Out #Infographic

Should Your Business Be on Pinterest? Find Out #Infographic | Strategy and Social Media | Scoop.it
By now you've probably heard plenty about Pinterest -- the new social media platform that acts like a virtual pinboard.

 

We have seen plenty of “How to do well on Pinterest” posts, but should your business be on Pinterest at all?

 

This is what this Infographic by Intuit  - http://bit.ly/yg3rSv - is about and the points made are good ones.

 

Two specifically – are your products visually appealing and does your business have the resources to offer quality photos?


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How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | Strategy and Social Media | Scoop.it
How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.
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The 6 Habits of True Strategic Thinkers

The 6 Habits of True Strategic Thinkers | Strategy and Social Media | Scoop.it
You're the boss, but you still spend too much time on the day-to-day. Here's how to become the strategic leader your company needs.
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Infographic: What's a Facebook Like, Twitter Follower Worth to Brands?

Infographic: What's a Facebook Like, Twitter Follower Worth to Brands? | Strategy and Social Media | Scoop.it
This infographic explains how much a tweet or a Facebook post is worth to brands.
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Net Smart: How To Thrive Online

Net Smart: How To Thrive Online | Strategy and Social Media | Scoop.it
In order to thrive online as individuals -- and for the health of the online commons -- we need to understand literacies of attention, crap detection, participation, collaboration, and network awareness.
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Ruveanna Hambrick's curator insight, October 2, 2014 2:17 PM

This is a very informational source and it is a creative way of representing the material that Howard Rheingold talks about.

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Yochai Benkler on Truthiness and the Networked Public Sphere

Yochai Benkler tells four stories of how misinformation spreads, and is corrected (sometimes), online: the story of how the agenda around Wikileaks was set; ...
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A Unified Theory of Social Change

A Unified Theory of Social Change | Strategy and Social Media | Scoop.it
Most conversations about changing the world eventually degenerate into despair or, after a hands-in-the-air "well, anyway..." segue, they lapse into a conversation about something more practical or pressing.
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Pinterest: Everything You Wanted to Know About 2012's Hottest Startup [INFOGRAPHIC]

Pinterest: Everything You Wanted to Know About 2012's Hottest Startup [INFOGRAPHIC] | Strategy and Social Media | Scoop.it
How fast is Pinterest growing? How many people work there? This infographic lays it out.
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10 Social Media Tips for Bloggers

10 Social Media Tips for Bloggers | Strategy and Social Media | Scoop.it
Bloggers are turning to social media with record results, using key social networks to promote their brand and ultimately get more clicks.
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The Social Media Landscape In 2012

The Social Media Landscape In 2012 | Strategy and Social Media | Scoop.it

 

In this 2012 version, by Fred Cavazza  - http://bit.ly/zLJZto - included is a set of online services allowing conversations and social interactions, on computers, but also on mobile and alternate devices (smartphones, tablets, connected TVs, smartframes…).

 

Although this graph is divided into pies and layers to make it easier to read, social media is a very dense ecosystem where different players lives in symbioses: if they tend to overlap sometimes, they easily lives together, and we are not in a winner-takes-all market configuration.

 

Thus, three major players can be found in the central circle, because they are providing users with a very large set of functionalities (Facebook, Twitter and Google+).

 

If it is possible for a user to publish / share/ play / network / buy / localize on only one of these platforms, they are widely used as containers or relays for what internet users are doing on other platforms.

 

Regarding competition between these three, I don’t believe one can eat the two others, since each one have a distinct orientation:

Twitter for content discovery,

Google+ to manage your online identity and

Facebook to interact with your friends.

 

The main goal of this chart is to make it easier for you to comprehend social media in all its complexity, not to set an exhaustive list of available services

 

Which platform should your brand choose?

 

It is important not to choose the right platform, but to build a consistent social architecture.

 

Installing your brand on social media is not about choosing one or several social platforms and opening profiles, it is about defining objectives and allocating resources.

The platform choice is only the tactical declination of your strategy. 

 

There is no perfect choice since each brand has a different context. However:

Think about how to maintain consistent branding and tone-of-voice across your chosen networks. Really think about user-experience, especially for bespoke websites, and consider all the devices that users may connect with. Stay abreast of the constantly shifting landscape! This time last year Pinterest was a relatively unknown platform, today it is the new social media darling. It will be interesting to see how it fares in 2013! Original Article - http://bit.ly/wLFy8O - by John Stokes  - http://bit.ly/wRm7g4 - @jonstokes ;
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What is a MOOC?

Written and Narrated by Dave Cormier Video by Neal Gillis Researchers: Dave Cormier Alexander McAuley George Siemens Bonnie Stewart Created through funding r...
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Atmosphere 2011 Keynote: The Next Questions, Vint Cerf (3-12)

Global INET Panelist Vint Cerf (VP & Chief Internet Evangelist, Google) discusses the changing world of technology today.

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Five Types of Social Media Influencers | Social Media Today

Five Types of Social Media Influencers | Social Media Today | Strategy and Social Media | Scoop.it
What makes a good influencer?“Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:...
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Curation is the new attention

From Brain Pickings to Pinterest, we all seem to be addicted to collecting stuff.  Can we put it to good use?

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How to Increase Your Clickthroughs on Twitter

How to Increase Your Clickthroughs on Twitter | Strategy and Social Media | Scoop.it
The infographic is from Dan Zarrella, on how to use Twitter as a broadcast social media medium.
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How Social Media Is Changing the Cultural Landscape

How Social Media Is Changing the Cultural Landscape | Strategy and Social Media | Scoop.it
Does technological progress change the human condition? Techno-sociologist Zeynep Tufekci took the time to speak with Martin Eiermann about the rise of Al Jazeera, accelerating change and the conventions of online interaction.
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RSA Animate - The Internet in Society: Empowering or Censoring Citizens?

Does the internet actually inhibit, not encourage democracy? Evgeny Morozov presents an alternative view.

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The Penguin and the Leviathan: The Triumph of Cooperation Over Self-Interest - P2P Foundation

The Penguin and the Leviathan: The Triumph of Cooperation Over Self-Interest - P2P Foundation | Strategy and Social Media | Scoop.it
Here’s a quit extensive synthesis of  “The Penguin and the Leviathan,” in my opinion a wonderful book for anyone who is interested in improving and transformin…...
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