Strategy and Social Media
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Strategy and Social Media
Navigating through our technologies of life
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6 Tools to Manage Your Twitter Followers

6 Tools to Manage Your Twitter Followers | Strategy and Social Media | Scoop.it
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
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Social Media & The Always Connected Consumer - What You Need to Know

Social Media & The Always Connected Consumer - What You Need to Know | Strategy and Social Media | Scoop.it

This piece was written by Brian Solis about what he refers to as Generation C - the "always connected" generation.  

 

There are a lot of relevant insights and suggestions in this article. I've pulled out some points that caught my attention:

 

Excerpt:

 

What is the future of social media? Do you think it will pull ahead of classical media?

 

**Social media has given birth to a different type of customer, the connected customer or otherwise what I refer to as Generation-C where “C” represents “connected.” Gen-C is not bound by age. They’re not defined by income or education.

 

Here are some highlights:

 

** They live the digital lifestyle and traverse across all demographics. These consumers do not surf the web like other customers. They don’t learn nor make decisions like that of their traditional counterparts.

 

**They live and breathe in social networks and rely on smartphones or tablets as their windows to the world.

 

**when you compare the size of the market for traditional consumers vs. Generation C, only one of the two segments is growing while the other is shrinking over time.

 

 

**If you had to invest in the future of your business to earn attention and ultimately relevance, the greatest ROI is tied to the connected customer

 

Here are some takeaways:

 

The goal is to have a process and a supporting system for recognizing opportunities and piloting them as they arise.

 

**The trick is to understand the difference between emerging and disruptive technology

 

**only focus on those that will deliver and not distract.

 

How can social media activity increase the revenues and profitability of a company?

 

**To activate social commerce requires that you define an experience around the transaction where the outcome is of course the sale

 

**the journey is in its own way engaging and fulfilling.

 

**You must define a click path from a social network to a destination that facilitates a transaction but is also in alignment with the expectations of a social consumer

 

Curated by Jan Gordon covering "Change Through Ongoing Discussions"

"Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/I3lErJ]


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The Fallacy of Information Overload | Brian Solis

The Fallacy of Information Overload | Brian Solis | Strategy and Social Media | Scoop.it

Excerpted from this article by Brian Solis:

 

"Information overload isn’t a new phenomenon by any means. The sensation of being overwhelmed by information has been linked to every media revolution. With every new innovation and the mass adoption of disruptive technology, the volume of information available to us grows exponentially.

 

With media now so pervasive and portable, information, of any focus, is available, on demand, and more importantly, resides in our hands to create and consume at will. We are, for better or for worse, always on. And this is both part of the problem and part of the solution for how we evolve as individuals and as an information society.

 

Social media has gifted us a new democracy. And with it, the ability to connect to people around the world and create, share, and devour knowledge, entrainment, and irrelevant information at will. It’s as intimidating as it is beautiful.

 

There is a very real human cost of social connectivity. But, the symptoms of information overload are only a reflection of our inability or lack of desire to bring order to our chaos. See, we are the engineers of the media levees that prevent overflow.

 

The challenge lies not in the realization that we are empowered to curate our social streams and relationships, but in the consciousness of what is and what could be. Meaning, that we must first understand that how we’re connecting, consuming, and creating today is either part of the problem or part of the solution. We, and only we, are in control of information overload and everything begins with acceptance.

 

Information overload is a real phenomenon, but it is I believe, by design. It either works for us or against us and it is our choice as to which way the stream flows. To be clear, information overload is a symptom of over consumption and the inability to refine online experiences based on interest and importance.

 

Access to information and people is intoxicating. Creating an online portrait of who we are or who we want others to see is equality alluring. But without direction, governance, and discipline, we are at risk of giving ourselves to the very networks we value rather than managing the platforms to our advantage.

Our participation must be inspired by purpose and parameters. No, we are not obligated to connect with everyone who connects with us. We are obligated to maintain balance in who we are, what we value, and equally the value we invest in the communities in which we participate.


As Clay Shirky once observed, “There’s no such thing as information overload — only filter failure.”
My take? “Information overload is a symptom of our desire to not focus on what’s important.” It’s a choice.


Perhaps said another way, information overload is a symptom of our inability to focus on what’s truly important or relevant to who we are as individuals, professionals, and as human beings..."

 

Read full interesting article here:
http://www.briansolis.com/2012/05/the-fallacy-of-information-overload/

 


Via Giuseppe Mauriello
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Katie Muirhead's curator insight, August 19, 2014 12:05 PM

This article is very important as it brings up a more fundamental question when examining the information overload we experience in the digital age. It questions whether this overload is a result of lack of curation, or whether it is in fact a choice and as a society we are actively changing the way we seek to experience media.

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Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | Strategy and Social Media | Scoop.it
If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately, that’s just what many companies do unwittingly to their branding programs, playing into the hands of public enemy No.
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How does a small business move into social media marketing?

How does a small business move into social media marketing? | Strategy and Social Media | Scoop.it

Some practical guidelines for small businesses considering moving into social media marketing

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1200 TED Talks Listed in a Neat Spreadsheet — And More Stellar Culture Links on the Web

1200 TED Talks Listed in a Neat Spreadsheet — And More Stellar Culture Links on the Web | Strategy and Social Media | Scoop.it

A handy online spreadsheet that lists 875 TED Talks, with handy links to each individual video.

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Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years | Forbes

Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years | Forbes | Strategy and Social Media | Scoop.it

Web 1.0 companies never got social. Web 2.0 companies will never get mobile. Mobile companies will never get what's coming next.

Think of the differences between generations and when we talk about how the Baby Boomers behave differently from Gen X’ers and additional differences with the Millennials. Each generation is perceived to see the world in a very unique way that translates into their buying decisions and countless other habits.

In the tech Internet world, we’ve really had 3 generations:

Web 1.0 (companies founded from 1994 – 2001, including Netscape, Yahoo! (YHOO), AOL (AOL), Google (GOOG), Amazon (AMZN) and eBay (EBAY)),
Web 2.0 or Social (companies founded from 2002 – 2009, including Facebook (FB), LinkedIn (LNKD), and Groupon (GRPN)),
and now Mobile (from 2010 – present, including Instagram).
With each succeeding generation in tech the Internet, it seems the prior generation can’t quite wrap its head around the subtle changes that the next generation brings.


Via Jose Murilo
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Content Curators Are The New Superheros Of The Web

Content Curators Are The New Superheros Of The Web | Strategy and Social Media | Scoop.it
Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age.
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64 Marketing Strategies For Pinterest #Infographic

64 Marketing Strategies For Pinterest #Infographic | Strategy and Social Media | Scoop.it

64 pointers on starting with Pinterest. Infographic - http://bit.ly/IlvUO1 ;


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Sir Ken Robinson on How Finding Your Element Changes Everything

Sir Ken Robinson on How Finding Your Element Changes Everything | Strategy and Social Media | Scoop.it

Linkage with social media and strategy may not be immediately apparent.  Just seems to me that unless you are passionate about what you do, you cannot open yourself up to being strategic about the things you want to do - and the disruption that the social tools are capable of. 

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Content Creation And Content Curation: The New Rules

Content Creation And Content Curation: The New Rules | Strategy and Social Media | Scoop.it

Curation is not so much a numbers game, after all.

 

"...***THE REAL ISSUE

Broadcasting what you think may be relevant information again and again, without pre-screening the source and considering the context is a waste of your time.

Most importantly, it begins with content.

...The tools and strategies for sharing good content with your sphere can be learned. But, creating and sharing good content takes skill.

 

 

***SO, WHAT'S NEXT?

 

1) Identify your role in obtaining good, relevant content.

...Are you a content creator a content curator? Or perhaps you’re both.

A content creator is someone who identifies the “needs” within their audience and seeks to help by creating original and highly relevant content.

...

A content curator is someone who sifts through the Web to find and deliver the most relevant content for their intended audience. Sort of a Hunter-Gatherer 2.0!

...

But a thoughtful content curator is more than just a broadcaster of good info. It’s someone who understands their brand and their audience well enough to identify the relevancy of the content, as well as the best context for sharing.

 

2)Recognize the sources that deliver consistently rockin’ content.

...

You need to recognize both local and national sites that can assist your content delivery efforts. And if you ROCK a niche, be sure to recognize those sites as well.

 

3) Organize your sources in a dashboard or reader format for easy access...

 

 

***YOUR CHALLENGE

 

1) Balance the type of content you share.

...The content you share represents you, and your brand. So be sure to really check out what you share with your network.

...Your goal should be to find and share content that REALLY helps your audience…or is REALLY interesting.

...

Your consumers don’t gain anything from a constant stream of commentless Foursquare checkins…and the same could be said about listing tweets that are not framed in a social context. If it doesn’t add value or create conversation….don’t share it!

 

2) Moderate your frequency level and improve your quality of life.

...

The feeling is important…you need to be motivated to deliver consistency with social media. That being said, I’m far more concerned with delivering better quality content than quantity. And so should you if your strategy is to become your network’s trusted advisor.

...

And in order to do that, you need to listen, share, and respond. I see a lot of sharing out there….but far less listening and responding. Social media is about creating opportunities to engage with others. So rather than auto-posting 20 articles a day….try scheduling 3-5 REALLY GOOD shares!!!.."

 

 

Read full and useful article here: http://j.mp/Ip2lId


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, April 20, 2012 2:55 PM
Hello Susana,
thank you so much for the appreciation!
About your question, you must consider the following points:
- the topic of your choice;
- the quantity/quality of your selected articles that you want to curate;
- but above all, the articles must be "the best of" for your readers.

About publishing...There are daily periods and other weekly, But I don't like to post every article that I found some my keywords about my topic.
Pintolaranja's comment, April 20, 2012 4:45 PM
I agree, I also don't like to publish everything I find.
The thing about doing it weekly is that it also allows me to read them carefully and gather ideas on what to say about them while posting.

Yet I think I had some more engagement from other people while doing daily posts, so I was just wondering whether I should do this differently :)
Slavica Bogdanov's comment, April 23, 2012 8:34 PM
Thank you. Great article!
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A step-by-step guide to curate your company's news | Articles

A step-by-step guide to curate your company's news | Articles | Strategy and Social Media | Scoop.it

Convinced collecting content would boost your organization's PR, but don't know how to get started? Here's a quick step by step guide to curate your oraganisation's news.

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Media Lab Conversations Series: Howard Rheingold | MIT Media Lab

How can we use digital media so that they help us become empowered participants rather than passive consumers? In his book Net Smart, Howard Rheingold shows how to use social media intelligently, humanely, and, above all, mindfully. Download the table of contents (PDF) here.

Mindful use of digital media means thinking about what we are doing, and cultivating an ongoing inner inquiry into how we want to spend our time. Rheingold outlines five fundamental digital literacies, online skills that will help us do this: attention, participation, collaboration, critical consumption of information (or "crap detection"), and network smarts. He explains how attention works, and how we can use our attention to focus on the tiny relevant portion of the incoming tsunami of information. He describes the quality of participation that empowers the best of the bloggers, netizens, tweeters, and other online community participants; examines how successful online collaborative enterprises contribute new knowledge to the world in new ways; and presents a lesson on networks and network building.

 

There is a bigger social issue at work in digital literacy, one that goes beyond personal empowerment. If we combine our efforts wisely, it could produce a more thoughtful society: countless small acts like publishing a Web page or sharing a link could add up to a public good that enriches everybody.

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Klout And Why The Design Of Social Networking Matters

Klout And Why The Design Of Social Networking Matters | Strategy and Social Media | Scoop.it

Social media has a fraught relationship with neurosis. Obsessive people are essential to sites like Facebook and Twitter. They add energy and buzz. Their identities get tied up with their avatars, and that in itself makes the sites seem important.

 

But obsessives are dangerous.

Do I really want to check Twitter, Facebook, or Google Plus if all I see are the same thoughts, infinitely recycling, through the same minds?

 

Social media also has a fraught relationship with competition.

Twitter does everything it can to make users obsess about follower count: every time you click on someone’s name, you see how many people follow them, and, for better or worse, you develop some notion of their worth.

Google Plus shows its heart—or perhaps its lack of a brain—by concealing the number somewhat. LinkedIn’s solution is kind. It prominently displays the number of connections you have, until you reach five hundred.

The newest social media tool to grapple with this is Klout, a service for measuring your influence on all of these social networks.

Klout grades users on a scale of one to a hundred based on some proprietary algorithm that counts how often your comments are retweeted, liked, or shared.

Don’t ever go on vacation.

 

The numbers are also obviously important to employers, marketers, and socialites.

 

Klout is designed in a way that makes it likely to fuel both unhealthy obsession and unhappy competition.

Original Article here


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How To Increase Your Online Influence #Infographic

How To Increase Your Online Influence #Infographic | Strategy and Social Media | Scoop.it

Yet another infographic on increasing our online influence, visualising 5 basic tips on increasing your online influence:

http://bit.ly/M8U8io ;


Via maxOz, janlgordon
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janlgordon's comment, May 13, 2012 12:42 PM
Thanks Michele, this is a great one!
John van den Brink's comment, May 13, 2012 2:19 PM
Jan thank you!
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Welcome to the social revolution

Welcome to the social revolution | Strategy and Social Media | Scoop.it
The social web and mobile technologies have accelerated the rate at which relationships develop, information is shared and influence takes hold, says Salesforce.com's Marc Benioff...
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Trusting Google and Infographics

Our world is fast becoming interpreted as an Infographic.  Which may be a good or bad thing.

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48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog | Strategy and Social Media | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge.
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For Great Teamwork, Start with a Social Contract

For Great Teamwork, Start with a Social Contract | Strategy and Social Media | Scoop.it
To turn groups of employees into great teams, a powerful first step is to form a social contract — an explicit agreement that lays out the ground rules for team members' behaviors.
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Learning with 'e's: Digital literacy 1: What digital literacies?

Learning with 'e's: Digital literacy 1: What digital literacies? | Strategy and Social Media | Scoop.it
Digital literacy 1: What digital literacies?
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Does Facebook Cause Loneliness? Short answer, No. Why Are We Discussing this? Long Answer Below.

Does Facebook Cause Loneliness? Short answer, No. Why Are We Discussing this? Long Answer Below. | Strategy and Social Media | Scoop.it
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