The mobile Web has gotten a bum rap. It spends most of its time either in the shadow of the desktop or playing the role of the native app’s frumpy friend.
Luckily, we’ve got the tools to change that. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. That’s the good news.
The bad news? These tools are worthless if you don’t have license to use them.
What’s holding us back, in many cases, is our clients and the conceptual models they cling to. If our clients are to embrace the potential of the mobile Web, then we need to get them thinking beyond desktops and apps.
Andrew McAfee, head of the Center for Digital Business at MIT, revisits the notion of 'Enterprise 2.0'. And why he avoids using the term 'social' with people in suits. Another indication of how business struggles with a medium which is increasingly appropriated by forces of corporate capitalism (Facebook, Google et al) but still used as much for citizen ambivalence and entertainment as for organisation of political rallies.
When it comes to the big black box that is Google, we will never know exactly what's going on. Does Google use social signals as a ranking factor? A lot of people seem to think so. Are they wrong? Or is the answer a bit more complex?
4. Pick 3. Your 3 top audiences. Their top 3 pain points in life or business. Identify 3 ways you can help each of them. Map your services to each of the 3 audiences and their needs. Map your brand, service and value proposition messages to each of the 3 audiences and needs
5. Pick the top 3-5 words you want people to feel when they come in contact with your brand
6. Is your brand still relevant?
7. Get feedback from outside the C-Suite or corner office.
8. Brand is more than a logo or tagline.
9. The digital execution of your online brand is not a replica of your offline brand
10. Focus on consistency.
11. Be human. You are not your logo.
12. Be available. Online, offline, to respond, answer questions.
13. Get real on your current team’s skills.
14. Acknowledge the social ecosystems are not waiting for you to join.
15. Develop a social media policy 16. Share your social media policy wide and deep. Share internally with all employees, contractors and vendors. Share an external ready version with clients, partners, and stakeholders.
17. What process, tools, and measurement systems will you use to proactively monitor and manage your brand reputation?
18. Take your community along for the ride as you learn, grow and succeed in brand development.
19. Earn the right to talk about yourself. 20. Don’t over complicate it.
Set your priorities, know your market, know how you can help them and execute!
Excerpted from the article by Nicholas Herold on Darwin Ecosystem Blog:
"There are a lot of great pieces on the techniques and tools of content curation, and almost all of them include some version of do’s and don’ts.
This is the way I think about content curation: If you were a museum curator, you would be thinking about 1. Your audience; 2. Your theme; 3. Find pieces that would work in that context; 4. Acquire the pieces; 5. Plan the space for the exhibit; 6. Advertise, and 7. Install.
Obviously there are major differences between curation in a museum and on the Internet.
The most important difference is the time scale: events on the Internet are new every picosecond.
In almost every other important respect, the role of the museum curator is the same as that of a content curator on the Internet. The 7 steps above are all the same, except the context is a bit different: you still need to plan how you’re going to exhibit what you’ve acquired.
Curation is a tool to get people who are interested in your field to come to you and regard you as a trusted source.
First, the Do’s:
1. Do pay attention to your subject: Keep on top of your topic.
2. Do give credit to others where you get stuff from: in a world where SEO credit comes from others, it makes sense to scratch their backs, and give them a reason to scratch yours.
3. Do find interesting content to share.
4. Do share the content in context: It’s not enough to post the relevant content, you have to say why you think this is important.
Now for the Don’ts:
1. Don’t appropriate—curate. This means that you should not take someone else’s work. It’s okay to quote small portions of text or visuals, but grabbing the content and resposting it as you own is appropriating, in other words, stealing.
2. Don’t forget your audience. A while back I tweeted something that was a bit controversial and unrelated to my topic and lost about a third of my followers.
3. Don’t pitch your product by pretending it’s the content you’re curating. If someone feels you are only interested in selling, you will lose followers.
If one of Google’s goals in launching the Knowledge Graph was to increase the number of searches being conducted, then it seems the mission has been accomplished. Google report an unspecified surge in search queries since it launched May 16.