Strategy and Social Media
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Strategy and Social Media
Navigating through our technologies of life
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Brian Solis: you need to build experiences

Brian Solis: you need to build experiences | Strategy and Social Media | Scoop.it

Brian Solis calls on the Le Web audience to think in terms of experiences, not products. Interesting.

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Social Media is no longer just another department in your organisation

Social Media is no longer just another department in your organisation | Strategy and Social Media | Scoop.it

Whilst most companies now have understood that a Facebook page can be useful, few have yet understood the bigger picture of how today's social web and social savvy customers fundamentally are changing.

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Improve Your Writing with these Editing Tips

Improve Your Writing with these Editing Tips | Strategy and Social Media | Scoop.it

I'm a week away from submitting my PhD thesis. There is nothing more brutal than editing your own work - except, perhaps, having to deal with third parties' views for edits and cuts.  This article has some sensible suggestions.

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Brands Will Become Media: Here’s How

Brands Will Become Media: Here’s How | Strategy and Social Media | Scoop.it

David Armano believes that companies need to become more proactive as quasi media companies, if they wish to reach and inspire action from customers, prospects and others. 

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Media and expression: theses in tweetform

As the person who coined the term "Google is making us stupid" Nicholas Carr occupies that space which is the scourge of technological determinism.  Which makes him for uncomfortable reading for those who, like me, started their exploration of the social web with a sense of optimism.  Read this list.  There are many uncomfortable truths in the sparsity of the Tweetform. 

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Twtrland: A Social Analytics Tool And Simple Way To Discover New People In The Twitterverse

Twtrland: A Social Analytics Tool And Simple Way To Discover New People In The Twitterverse | Strategy and Social Media | Scoop.it

Twitter does a lot of things well, but it hasn't really nailed context yet -- or search.  I need to explore this tool.

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Six Links Worthy Of Your Attention

Six Links Worthy Of Your Attention | Strategy and Social Media | Scoop.it

Mitch Joel (still) writes a wonderful blog, Six Pixels of Separation.  Here are six links to get the old grey cells going.  Including some sparring between Shirky and Tapscott.

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Technology Is Changing How Students Learn, Teachers Say

Technology Is Changing How Students Learn, Teachers Say | Strategy and Social Media | Scoop.it

Yet another article which points towards the urgent need for digital literacies.  In the classrooms, the boardrooms and the home.  

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Pinterest Launches Business Pages to Get Cozy With Brands

Pinterest Launches Business Pages to Get Cozy With Brands | Strategy and Social Media | Scoop.it

Pinterest: now serving visuals for brands, besides normal mortals.  The hiring of 'numerous Facebook alumni' doesn't exactly make the heart sing. 

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Searching for passive in an interactive world

Searching for passive in an interactive world | Strategy and Social Media | Scoop.it
"…when the information being shared is social in nature, advertising is fundamentally a disruption." - danah boyd

 

"Any history of technology is filled with unexpected reversal of form resulting from new advances." - Marshall McLuhan 

 

And more food for thought.

 

 

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Ethan Zuckerman - Attention, Activism, and Advocacy in a Digital Age

Ethan Zuckerman - Attention, Activism, and Advocacy in a Digital Age | Strategy and Social Media | Scoop.it

Skip to around 7.30 of this hangout.  Once Zuckerman gets going, it's great fun.   

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How to Effectively Listen on the Social Web [Infographic] | Social Media Today

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.
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How to deal with negative online reviews

How to deal with negative online reviews | Strategy and Social Media | Scoop.it

Whether you're a corporate or an academic institution, at some stage you will need to deal with the occasional negative online reivew.  Considering this to be part of a PR strategy is interesting.  Nothing beats apologising when one is at fault, moving quickly to fix what needs to be fixed and using an authentic, human voice - as opposed to the 'voice of PR'.  And that is where the disconnect between PR as it 'used to be' and as it 'should be' continues to fester.  

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Dell Launches Unit Providing Social-Media Strategy to Brands

Dell Launches Unit Providing Social-Media Strategy to Brands | Strategy and Social Media | Scoop.it

Would you go to Dell for informed, independent advice on social media strategy? After Michael Dell's famous 2005 missive about bloggers? Sign of the times, I guess.

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MIT Media Lab Conversations Series: Howard Rheingold

MIT Media Lab Conversations Series: Howard Rheingold | Strategy and Social Media | Scoop.it

Howard Rheingold's talk at MIT Media Lab about his book Net Smart.  Fascinating.

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18 Free Mind Mapping Tools

18 Free Mind Mapping Tools | Strategy and Social Media | Scoop.it

This article targets educators and students, but the software can be used by anyone interesting in manipulating ideas and concepts and communicating these ina visual manner.  Most of these products present present information in a visually attracting and comprehensive way.

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The online highway code: three simple rules to solve the internet

The online highway code: three simple rules to solve the internet | Strategy and Social Media | Scoop.it
Charlie Brooker: Maybe it's time to lay some ground rules for future users of social media, so they don't fall foul of its potential dangers...
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The Future of Human Enhancement

The Future of Human Enhancement | Strategy and Social Media | Scoop.it

Is it ethical to put money and resources into trying to develop technological enhancements for human capabilities, when there are so many alternative well-tested mechanisms available to address pressing problems such as social injustice, poverty, poor sanitation, and endemic disease? Is that a failure of priority? Why make a strenuous effort in the hope of allowing an elite few individuals to become “better than well”, courtesy of new technology, when so many people are currently so “less than well”?

 

Brain food from Professor Anne Kerr.

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The Ultimate List of Content Curation Tools and Platforms

The Ultimate List of Content Curation Tools and Platforms | Strategy and Social Media | Scoop.it

The collector's treasure throve.  You've just landed on one.

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The journey of self-generated value

The journey of self-generated value | Strategy and Social Media | Scoop.it

Some interesting thoughts on how individual activities may contribute towards the creation of greater self-generated value.  Adam Lent's pamplet is worth reading: http://ow.ly/fh1Hx

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The Problem With Measuring Digital Influence

The Problem With Measuring Digital Influence | Strategy and Social Media | Scoop.it

Interesting article about the measurement of digital influence and its commoditisation as a service or product.  Till now, it seems to have irritated  'SEO-expert types' and triggered more questions.  Which is a good thing.  

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Richard Branson is right – CEOs should take part in social media. But how?

Richard Branson is right – CEOs should take part in social media. But how? | Strategy and Social Media | Scoop.it

The roll-call of reasons why CEOs don't take part.. that's the easy bit.  From ROI to time to culture to delegation to plain old-fashioned fear.  I would suggest that the reasons for engagement are still not being developed properly.  Which is not altogether surprising, since social media is still bundled as "marketing and PR", often 'sold' by kids peddling mobile apps or (worse) web and branding agencies trying to "move up the value chain".   It is STILL about the strategy.  Which requires STRATEGIC THINKING and ALIGNMENT to core buisiness.  Not necessarily apps, kids, or the old web agency rebranded as social media expert.  Get it?  Some CEOs actually do get this last bit.   

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Five Powers Customers Have Now That They Never Had Before

I'm not into technological determinism.  Conversely, it's rather bemusing watching power brokers - corporates, in particlar - pretend that the shift in consumer power has not happened; or (worse) that it is simply a magnificent opportunity for more one-way 'online PR'.

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