Whilst most companies now have understood that a Facebook page can be useful, few have yet understood the bigger picture of how today's social web and social savvy customers fundamentally are changing.
I'm a week away from submitting my PhD thesis. There is nothing more brutal than editing your own work - except, perhaps, having to deal with third parties' views for edits and cuts. This article has some sensible suggestions.
As the person who coined the term "Google is making us stupid" Nicholas Carr occupies that space which is the scourge of technological determinism. Which makes him for uncomfortable reading for those who, like me, started their exploration of the social web with a sense of optimism. Read this list. There are many uncomfortable truths in the sparsity of the Tweetform.
Whether you're a corporate or an academic institution, at some stage you will need to deal with the occasional negative online reivew. Considering this to be part of a PR strategy is interesting. Nothing beats apologising when one is at fault, moving quickly to fix what needs to be fixed and using an authentic, human voice - as opposed to the 'voice of PR'. And that is where the disconnect between PR as it 'used to be' and as it 'should be' continues to fester.
This article targets educators and students, but the software can be used by anyone interesting in manipulating ideas and concepts and communicating these ina visual manner. Most of these products present present information in a visually attracting and comprehensive way.
Is it ethical to put money and resources into trying to develop technological enhancements for human capabilities, when there are so many alternative well-tested mechanisms available to address pressing problems such as social injustice, poverty, poor sanitation, and endemic disease? Is that a failure of priority? Why make a strenuous effort in the hope of allowing an elite few individuals to become “better than well”, courtesy of new technology, when so many people are currently so “less than well”?
Interesting article about the measurement of digital influence and its commoditisation as a service or product. Till now, it seems to have irritated 'SEO-expert types' and triggered more questions. Which is a good thing.
The roll-call of reasons why CEOs don't take part.. that's the easy bit. From ROI to time to culture to delegation to plain old-fashioned fear. I would suggest that the reasons for engagement are still not being developed properly. Which is not altogether surprising, since social media is still bundled as "marketing and PR", often 'sold' by kids peddling mobile apps or (worse) web and branding agencies trying to "move up the value chain". It is STILL about the strategy. Which requires STRATEGIC THINKING and ALIGNMENT to core buisiness. Not necessarily apps, kids, or the old web agency rebranded as social media expert. Get it? Some CEOs actually do get this last bit.
I'm not into technological determinism. Conversely, it's rather bemusing watching power brokers - corporates, in particlar - pretend that the shift in consumer power has not happened; or (worse) that it is simply a magnificent opportunity for more one-way 'online PR'.
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