Strategy and Social Media
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Strategy and Social Media
Navigating through our technologies of life
Curated by Alex Grech
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Ad Blocking Gets Personal: Chrome Extension Targets Hulu

Ad Blocking Gets Personal: Chrome Extension Targets Hulu | Strategy and Social Media | Scoop.it
Technology that blocks or skips TV ads is becoming ever more controversial and more widely known. And with the recent launch of a Chrome extension, it got personal. No Hulu Ads,...
Alex Grech's insight:

One of the Chrome extensions that does add value is the ad blocker function.  It will be interesting to see how Hulu reacts to the blocking of the ads, that are fundamental to its business model.

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We Are Now a Society of Multi-taskers and Multi-screeners

We Are Now a Society of Multi-taskers and Multi-screeners | Strategy and Social Media | Scoop.it
Alex Grech's insight:

Solis says:  "Consumers are incredibly connected and their attention can only be described as fragmented as best.. As they multi-task and multi-screen, new touchpoints emerge for engagement. Google refers to these new touch points as “found time.” These micro-moments emerge as consumers see or think of something something and reach for the screen that’s closest to them to search. Google found that consumers use these micro-moments across multiple screens to search, shop, communicate and keep entertained….spontaneously. This offers advertisers net additional opportunities to engage consumers throughout the day in ways that are contextually relevant to each screen".

 

I still believe that this is just one side of the equation.  If we are referring to customers as "consumers", bear in mind that:  
a) Distraction is not going to make advertisers' life any easier.  If advertisers wish to interrupt people engaged in social interactons, they had better add some value - even if that value is just more 'entertainment';

b) If it's entertainment, then there is plenty of competition from the spirals of individual running commentary and sharing of fragments (text, pictures, video etc) on the social web
c) Multi-tasking and distraction may not necessarily be dumbing down the consumer - it may actually be making him / her smarter.  More questioning.  More cynical at top-down power approaches.  

 

This is just the tip of the iceberg.  Ask anyone in selling mode - from corporates to politicians.  How can you get people's attention?  Life got harder.  A long time ago.

 

Still, the statistics in this report are useful. 

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Digital Curation Centre | because good research needs good data

Digital Curation Centre | because good research needs good data | Strategy and Social Media | Scoop.it
Alex Grech's insight:

The title says it all.  There is a treasure throve of material in this site.

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2013: The Year Everything Converged

2013: The Year Everything Converged | Strategy and Social Media | Scoop.it
From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale.
Alex Grech's insight:

David Armano sketches some of the reasons why branding has finally (really) gone hybrid - which means that getting the mix between paid, owned and earned media is likely to be a game-changer for businesses (and NGOs).  There is no time like now to become critical of media budgets built by flexing previous years' actuals.   

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Download the Top 10 Social Media Ebooks of 2012

Download the Top 10 Social Media Ebooks of 2012 | Strategy and Social Media | Scoop.it
There's only a few days left of 2012 and in addition to all the family time, last-minute business planning and travel, there's social media. In fact, by the end of this year, EMarketer predicts there...
Alex Grech's insight:

There may be some pearls of wisdom in these.

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10 services you should be using in 2013

10 services you should be using in 2013 | Strategy and Social Media | Scoop.it
Each year brings with it a host of start-ups and services for the tech savvy and web friendly to have a play with, and 2012 has been no different. Some
Alex Grech's insight:

I know lists are all the rage at this time of the year.  This is a basic but useful set of services, addressing issues such as storage, privacy, funding, streaming and eye-candy. 

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Churn: The Problem Of The New Tech Journalism

Churn: The Problem Of The New Tech Journalism | Strategy and Social Media | Scoop.it
A decade ago, the news cycle for a CE product worked like this: a PR person contacted a major title - Laptop, say, or PC Magazine - and offered an exclusive for a cover story. "Hey," they'd say. "Hot new laptop coming out!
Alex Grech's insight:

Food for thought: writing authentically vs writing for PR.

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Best of 2012: Visionaries, Organizations, and Innovations Changing the Way We Learn

Best of 2012: Visionaries, Organizations, and Innovations Changing the Way We Learn | Strategy and Social Media | Scoop.it
Best of 2012: Visionaries, Organizations, and Innovations Changing the Way We Learn
Alex Grech's insight:

In 2012, there was a gradual awareness of the disconnect between our traditional education systems and the systems we need to address pressing 21st century challenges such as information overload and widespread attention disorder stimulated by the social web.  Ken Robinson's TED talk in 2006 was an early wake-up call on how schools are killing creativity. The movement to update our educational architectures is still in its early stages.

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MixedRealities | Fred Turner on Burning Man as the Cultural Infrastructure for Commons-Based Peer Production

Alex Grech's insight:

Fred Turner's "From Counterculture to Cyberculture" is required reading for anyone interested in understanding the origins of our disruptive technologies.  Here, Turner talks about Burning Man as a cultural resource, and more.

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Joi Ito's Trends to Watch in 2013

Joi Ito on the technology trends he's watching in 2013. The Director of MIT's Media Lab says hardware start-ups, gene printing, disruptive education, and agile processes are set to shape the future.
Alex Grech's insight:

How stuff which is on the fringes might just become mainstream.

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Brainstorming With Howard Rheingold

Brainstorming With Howard Rheingold | Strategy and Social Media | Scoop.it
"Brainstorming With" are a series of weekly interviews with creative and visionary minds. On this, our first episode, we interview Howard Rheingold. Enjoy!
Alex Grech's insight:

Short interview with Howard Rheingold on his ongoing crusade for the mindful use of social technologies by educators, businesses and parents.  

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New Social Content Discovery Tool: Hopflow

New Social Content Discovery Tool: Hopflow | Strategy and Social Media | Scoop.it

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 


Via Giuseppe Mauriello, nukem777
Alex Grech's insight:

At first use, it seems to be quite a granular curation tool. Once I logged in with my Twitter account, it broadly identified my areas of interest.  Interesting.  

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Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Philippe Trebaul's curator insight, January 31, 2013 4:59 AM
New Social Content Discovery Tool: Hopflow.

 

From hopflow.com - December 5, 2012 6:38 PM

 

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 

 

New Social Content Discovery Tool: Hopflow | @scoopit via @pinomauriello http://sco.lt/...

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Here's Why You Won't Finish This Article

Here's Why You Won't Finish This Article | Strategy and Social Media | Scoop.it
Distraction at the office is hardly new, but as screens multiply and managers push frazzled workers to do more with less, businesses say the problem is worsening. Companies are experimenting with strategies to keep workers focused.
Alex Grech's insight:

We're institutionalising distracted generations.  The tools, that can help us think mindfully, are being usurped to seduce us - all of us - into wilfing (google that, the word exists), anti-social behaviour, intellectual paralysis and worse.  Howard Rheingold suggests we need to learn a set of skills he calls 'infotention'.   

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The searchers

The searchers | Strategy and Social Media | Scoop.it
When we talk about “searching” these days, we’re almost always talking about using Google to find something online. That’s quite a twist for a word that has long carried exi...
Alex Grech's insight:

The obsession with social graphs, profiling and the holy grail of personalisation may just give us the search we deserve.  A broken one.

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4 Things You're Doing Wrong on Social Media - and How to Fix Them

4 Things You're Doing Wrong on Social Media - and How to Fix Them | Strategy and Social Media | Scoop.it
Are you doing social media wrong? (Image credit: AFP/Getty Images via @daylife) Dave Kerpen believes in the power of digital.
Alex Grech's insight:

Rather than "doing social media" right or wrong, I would suggest that the key issue is still not understanding (much) about the technologies, because most citizens lack essential digital literacies. One recurrent problem is that tools designed for mass social (mundane? entertainment? gaming? wilfing?) use and to (hopefully) make their owners a pile of $$$ are then positoned to corporates as essential "marketing", "social customer relationship management", "HR", "Knowledge Management" tools.

 

Without acquiring basic digital literacies, the potential to use technologies in a mindful manner within business, schools and the home is significantly diminished. 

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Social Media as the Next Web

Social Media as the Next Web | Strategy and Social Media | Scoop.it
Source: GapingVoid“The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” - Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source...
Alex Grech's insight:

Article by Brian Solis with some basic network theory and recent statistics thrown in for good measure.  

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20+ Tools to Create Your Own Infographics

20+ Tools to Create Your Own Infographics | Strategy and Social Media | Scoop.it
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably...
Alex Grech's insight:

Sometimes a picture can relay the message quicker than words.

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Tom George's curator insight, January 3, 2013 8:57 AM

Infographics will continue to be very useful in 2013 for driving engagement and traffic.

Idees's curator insight, January 24, 2013 5:13 AM

20 sitios en los que se pueden diseñar infografías para plasmar las ideas.

James A Smith MCIM's curator insight, February 12, 2013 8:56 AM

Visual will always communicate the message quicker - its just how the brain works - not suitable for all occasions but infographic design is essential in an inbound focussed execution. Some helpful tips here.

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17 Ways to Get De-indexed by Google

17 Ways to Get De-indexed by Google | Strategy and Social Media | Scoop.it
In a blink of an eye your website vanishes from Google. Try every variation of your domain — but nothing. You've been de-indexed from Google.
Alex Grech's insight:

Your site can end up in the Google trash, sometimes without you having done anything to deserve it - such as people copying your content.

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Finally, Twitter Will Let You Download All Your Tweets

Finally, Twitter Will Let You Download All Your Tweets | Strategy and Social Media | Scoop.it
They finally did it. On Wednesday, Twitter officially introduced an archive function that will allow its 150 million active users to download all of their tweets.
Alex Grech's insight:

This will be invaluable to archivists, educators and those obsessed with social graphs.

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The 11 Most Popular Open Online Courses - Edudemic

The 11 Most Popular Open Online Courses - Edudemic | Strategy and Social Media | Scoop.it
it seems that courses taught by celebrities are some of the most-watched MOOCs so far. Here's a look at some of the most popular open online courses.
Alex Grech's insight:

Nice to see Rheingold U sneak in at #7.

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40 Key Social Media Metrics Defined

40 Key Social Media Metrics Defined | Strategy and Social Media | Scoop.it
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends.
Alex Grech's insight:

For those obsessed with measurements.  As opposed to, say, great customer service.  

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How Social Media Can Spur Organizational Transformation

How Social Media Can Spur Organizational Transformation | Strategy and Social Media | Scoop.it
VideoGuest post written by Brian Solis Brian Solis is a principal analyst at the Altimeter Group, a market research and advisory firm. Brian Solis Executives for the most part don’t get social media. But it’s not their fault.
Alex Grech's insight:

"Executives for the most part don’t get social media. But it’s not their fault. After all, many corporate execs don’t even read their own email –  how are they expected to realize the benefits of new platforms if many don’t use them personally? But the bigger roadblock to social media adoption in the enterprise is that the way social is presented inside the organization that doesn’t make the case."


The solutions do not lie in "social media marketing" mantras, but in a mindful, strategic approach to disruptive technologies. That, of course, requires a paradigm shift to the "let's make money quickly" brigade.



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Cognitive Computing: 5 Future Technology Innovations from IBM

The goal of cognitive computing is to get a computer to behave, think and interact the way humans do. In 5 years, machines will emulate human senses, each in...
Alex Grech's insight:

Year ends are for peering into the future.

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Why Are Dead People Liking Stuff On Facebook?

Why Are Dead People Liking Stuff On Facebook? | Strategy and Social Media | Scoop.it
And why does a vegetarian "like" McDonald's, while a guy who has never owned a car "likes" Subaru? The weird side of Facebook likes. 
Alex Grech's insight:

The culture of 'likes' will, at some stage, implode.  And the sooner the better.

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